At a Glance
- Tasks: Lead creative projects, turning ideas into impactful content across platforms like TikTok and YouTube.
- Company: Join a fast-growing agency recognised for innovation and exceptional results.
- Benefits: Remote work flexibility, collaborative culture, and opportunities for personal growth.
- Other info: Potential to grow into a Creative Director role as the company scales.
- Why this job: Be at the forefront of creativity and culture, shaping the future of advertising.
- Qualifications: 4+ years in creative roles with a passion for trends and storytelling.
The predicted salary is between 36000 - 60000 £ per year.
Description
Meet Aperture
At Aperture, we create value and drive growth by delivering exceptional product consultancy and advertising services to our global partners.
Through data-driven strategies, we combine performance marketing, creative strategy, product optimisation, CRM, analytics and experimentation to help ambitious companies scale.
Founded in 2022 by Hannah Parvaz, Aperture has quickly made waves. Already recognised as Business Consultant of the Year and named 2024’s Most Innovative Growth Agency, we’re now building the team that will take us into our next stage of growth.
We work with some of the most exciting apps, platforms and digital products in the world. Our job is not just to make things look good. Our job is to make growth happen.
Our culture
- Growth mindset. We're hungry to learn and improve.
- Take full responsibility for every outcome - no excuses.
- Obsess over results. We're here to make a measurable impact.
- We’re data-obsessed. We let numbers, not opinions, guide our decisions.
- Client success is our success. Period.
- No ego. The best idea wins, regardless of who it comes from.
- Radical candour. We give and receive honest feedback to fuel growth.
- No job is too small. We support each other and JFDI.
Work from anywhere
We’re remote-first and impact-first.
Work from wherever you’re most productive, while staying closely connected to the team through regular collaboration, team sessions, client work and in-person meetups.
We also bring the team together for retreats, events, conferences and working sessions around the world. Travel to team meetups is covered.
You must be able to work in a UK timezone.
Role overview
We’re hiring a Creative Lead to lead and develop Aperture’s performance creative function.
You’ll combine creative strategy, customer psychology, copywriting, experimentation and performance analysis to improve the quality of our thinking and output.
You’ll lead our Creative Strategists, set the standard for creative work across Aperture, and help teams turn customer insight and performance data into strong concepts, briefs and experiments.
You’ll be comfortable moving between:
- Customer psychology
- Jobs to be done
- Copywriting
- Performance creative
- Experimentation
- Internet culture
- Performance analysis
- Product positioning
- AI workflows
- Team leadership
You’ll need exceptional judgement, strong writing skills, sharp analytical thinking and an instinctive understanding of how people behave.
Why this role matters
Creative is one of the biggest levers in paid growth.
Strong creative teams need to understand the customer, the product, the platform and the performance data behind the work.
They need to know:
- What job they are hiring a product to do
- What customers actually care about
- What makes a message believable
- How to structure an experiment
- Which ideas deserve testing
- Why something won or lost
- What should happen next
The Creative Lead is responsible for raising that standard across Aperture.
Key responsibilities
Lead and develop our Creative Strategists.
Lead senior creative conversations with clients.
Set the standard for creative strategy, copy and briefing.
Write and edit hooks, scripts, headlines and messaging.
Use AI to improve research, ideation, analysis and iteration.
Build clear hypotheses and structured creative experiments.
Review performance and turn results into the next round of ideas.
Raise the quality bar across UGC, video, static and creator-led work.
Build simple systems for capturing learnings and improving creative over time.
Spot trends, behaviours and cultural shifts early and judge when they are relevant.
Turn customer research, jobs to be done and performance data into strong creative angles.
Work closely with Pod Leads and Growth teams to connect creative with wider performance.
Requirements
- Excellent attention to detail.
- Exceptional copywriting skills.
- Strong strategic and analytical thinking.
- Strong client-facing communication skills.
- Active use of AI in your creative workflow.
- Experience managing and developing creative people.
- Deep familiarity with internet culture and emerging trends.
- Strong experience in performance creative or creative strategy.
- Strong understanding of experimentation and performance data.
- Deep understanding of customer psychology and jobs to be done.
- Excellent knowledge of Meta, TikTok, UGC and short-form creative.
Before you apply
Experience in apps, subscriptions, DTC or other performance-driven businesses is a strong plus.
Before you apply
We read every single application.
We ask a few questions as part of the process. This is where we understand how you think.
We’re not looking for perfect answers. We’re looking for real ones.
Specific examples matter more than polished language.
We can tell when something is generic.
Take your time. Write from your own experience
Creative Lead employer: Aperture
Aperture is an exceptional employer that offers a unique opportunity to work closely with the founder in a dynamic, remote-first environment. With a strong emphasis on flexibility and impact, employees enjoy a culture of trust and responsibility, where their contributions directly influence the success of the business. The role provides ample opportunities for personal and professional growth, alongside the chance to engage in varied tasks that span both business and personal logistics, all while being supported by a collaborative team.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your creative flair! When you get the chance to meet potential employers, bring a portfolio that highlights your best work. Make it visually appealing and relevant to the role you're after.
✨Tip Number 3
Be ready to chat about trends! Stay updated on the latest in performance marketing and creative strategies. This will help you impress during interviews and show that you're genuinely passionate about the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Plus, it gives you a better chance to stand out and be part of our incredible growth story at Aperture.
We think you need these skills to ace Creative Lead
Some tips for your application 🫡
Show Your Creative Spark:When you're applying for the Creative Lead role, let your creativity shine through in your application. Use engaging language and showcase your unique style—this is your chance to stand out!
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the key responsibilities and skills mentioned in the job description. Highlight your experience with platforms like TikTok and Meta, and how you've driven results in past roles.
Be Data-Driven:Since we're all about data at Aperture, include specific metrics or results from your previous work that demonstrate your impact. Show us how you've used data to inform your creative decisions and drive success.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our growing team!
How to prepare for a job interview at Aperture
✨Know Your Creative Stuff
Before the interview, dive deep into your portfolio and be ready to discuss specific projects. Highlight your creative process, the tools you used, and how your work drove results. This role is all about creativity and performance, so showing your understanding of both will impress them.
✨Stay Data-Driven
Aperture loves data, so come prepared with examples of how you've used metrics to inform your creative decisions. Be ready to discuss key performance indicators like CTR and ROAS, and how they influenced your creative strategies. This shows you're not just about ideas but also about measurable impact.
✨Embrace Collaboration
This role involves working closely with various team members, so highlight your collaborative experiences. Share stories where you partnered with designers, editors, or creators to bring ideas to life. Show that you value input from others and can lead a team towards a common goal.
✨Be Trend-Savvy
Aperture is looking for someone who’s always on the pulse of trends and culture. Prepare to discuss current trends in social media and how you've adapted your creative work to fit these shifts. Being able to spot trends before they break will show that you’re the right fit for their innovative environment.
