At a Glance
- Tasks: Lead creative projects, turning ideas into impactful content across platforms like TikTok and YouTube.
- Company: Join a fast-growing agency recognised for innovation and exceptional results.
- Benefits: Remote work flexibility, collaborative culture, and opportunities for personal growth.
- Other info: Potential to grow into a Creative Director role as the company scales.
- Why this job: Be at the forefront of creativity and culture, shaping the future of advertising.
- Qualifications: 4+ years in creative roles with a passion for trends and storytelling.
The predicted salary is between 36000 - 60000 £ per year.
Description
Meet Aperture
At Aperture, we create value and drive growth by delivering exceptional product consultancy and advertising services to our global partners.
Through data-driven strategies, we combine performance marketing, creative strategy, product optimisation, CRM, analytics and experimentation to help ambitious companies scale.
Founded in 2022 by Hannah Parvaz, Aperture has quickly made waves. Already recognised as Business Consultant of the Year and named 2024’s Most Innovative Growth Agency, we’re now building the team that will take us into our next stage of growth.
We work with some of the most exciting apps, platforms and digital products in the world. Our job is not just to make things look good. Our job is to make growth happen.
Our culture
- Growth mindset. We're hungry to learn and improve.
- Take full responsibility for every outcome - no excuses.
- Obsess over results. We're here to make a measurable impact.
- We’re data-obsessed. We let numbers, not opinions, guide our decisions.
- Client success is our success. Period.
- No ego. The best idea wins, regardless of who it comes from.
- Radical candour. We give and receive honest feedback to fuel growth.
- No job is too small. We support each other and JFDI.
Work from anywhere
We’re remote-first and impact-first.
Work from wherever you’re most productive, while staying closely connected to the team through regular collaboration, team sessions, client work and in-person meetups.
We also bring the team together for retreats, events, conferences and working sessions around the world. Travel to team meetups is covered.
You must be able to work in a UK timezone.
Role overview
We’re hiring a Creative Lead to lead and develop Aperture’s performance creative function.
You’ll combine creative strategy, customer psychology, copywriting, experimentation and performance analysis to improve the quality of our thinking and output.
You’ll lead our Creative Strategists, set the standard for creative work across Aperture, and help teams turn customer insight and performance data into strong concepts, briefs and experiments.
You’ll be comfortable moving between:
- Customer psychology
- Jobs to be done
- Copywriting
- Performance creative
- Experimentation
- Internet culture
- Performance analysis
- Product positioning
- AI workflows
- Team leadership
You’ll need exceptional judgement, strong writing skills, sharp analytical thinking and an instinctive understanding of how people behave.
Why this role matters
Creative is one of the biggest levers in paid growth.
Strong creative teams need to understand the customer, the product, the platform and the performance data behind the work.
They need to know:
- What job they are hiring a product to do
- What customers actually care about
- What makes a message believable
- How to structure an experiment
- Which ideas deserve testing
- Why something won or lost
- What should happen next
The Creative Lead is responsible for raising that standard across Aperture.
Key responsibilities
Lead and develop our Creative Strategists.
Lead senior creative conversations with clients.
Set the standard for creative strategy, copy and briefing.
Write and edit hooks, scripts, headlines and messaging.
Use AI to improve research, ideation, analysis and iteration.
Build clear hypotheses and structured creative experiments.
Review performance and turn results into the next round of ideas.
Raise the quality bar across UGC, video, static and creator-led work.
Build simple systems for capturing learnings and improving creative over time.
Spot trends, behaviours and cultural shifts early and judge when they are relevant.
Turn customer research, jobs to be done and performance data into strong creative angles.
Work closely with Pod Leads and Growth teams to connect creative with wider performance.
Requirements
- Excellent attention to detail.
- Exceptional copywriting skills.
- Strong strategic and analytical thinking.
- Strong client-facing communication skills.
- Active use of AI in your creative workflow.
- Experience managing and developing creative people.
- Deep familiarity with internet culture and emerging trends.
- Strong experience in performance creative or creative strategy.
- Strong understanding of experimentation and performance data.
- Deep understanding of customer psychology and jobs to be done.
- Excellent knowledge of Meta, TikTok, UGC and short-form creative.
Before you apply
Experience in apps, subscriptions, DTC or other performance-driven businesses is a strong plus.
Before you apply
We read every single application.
We ask a few questions as part of the process. This is where we understand how you think.
We’re not looking for perfect answers. We’re looking for real ones.
Specific examples matter more than polished language.
We can tell when something is generic.
Take your time. Write from your own experience
Creative Lead employer: Aperture
Aperture is an exceptional employer that offers a unique opportunity to work closely with the founder in a dynamic, remote-first environment. With a strong emphasis on flexibility and impact, employees enjoy a culture of trust and responsibility, where their contributions directly influence the success of the business. The role provides ample opportunities for personal and professional growth, alongside the chance to engage in varied tasks that span both business and personal logistics, all while being supported by a collaborative team.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aperture and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aperture are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aperture on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aperture. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aperture. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aperture:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aperture’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aperture
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aperture will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aperture, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
