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- Tasks: Manage and promote our cashless parking app through creative marketing strategies.
- Company: Join a dynamic team at a leading parking solutions provider in Uxbridge.
- Benefits: Enjoy a competitive salary, hybrid working, and 25 days annual leave.
- Why this job: Make a real impact on app growth and user experience in a collaborative environment.
- Qualifications: Experience in digital marketing and a passion for mobile apps is a plus.
- Other info: Be part of a supportive team that values your ideas and fosters career development.
The predicted salary is between 30000 - 42000 £ per year.
Location: Uxbridge (Hybrid – 3 days in office / 2 days from home)
Salary: £30,000 per annum
We are looking for a proactive and creative App Marketing Executive to manage and promote our cashless parking app. You’ll play a key role in driving app downloads, engagement, and customer loyalty through compelling content, app store optimisation, and multi-channel marketing campaigns. This is an exciting opportunity to help grow our app’s market share and enhance the overall user experience. Working closely with our marketing and digital development teams, you’ll analyse user behaviour, propose new features, and help shape the future of how customers interact with our app.
What You’ll Do
- Manage and update app content, tariffs, and car park information.
- Optimise app store listings (ASO) to maximise visibility, downloads, and engagement.
- Plan and deliver marketing campaigns promoting the app through paid media, social media, Google Ads, email, and in-app push notifications.
- Develop strategies to increase app usage, market share, and customer loyalty.
- Create and schedule push notifications for surveys, offers, and promotions.
- Analyse customer feedback, app analytics, and behaviour to identify improvement opportunities.
- Collaborate with internal teams and developers to propose and test new features to enhance the user experience.
- Design digital and print marketing materials using Adobe Creative Suite or Canva Pro.
- Support video production and editing for campaigns (experience an advantage).
- Track and report on campaign and app performance, focusing on KPIs such as installs, retention, and engagement.
- Stay up to date with trends in mobile marketing, UX, and customer experience to keep our app competitive and innovative.
What You’ll Bring
- Experience in digital marketing, ideally with a focus on mobile apps and B2C campaigns.
- Understanding of user experience (UX) principles and customer journey mapping.
- Knowledge of app marketing, app store optimisation (ASO), and analytics platforms.
- Experience with Google Ads, Meta Ads, CRM, or push notification tools.
- Strong design skills using Adobe Creative Suite or Canva Pro.
- Analytical mindset with the ability to translate insights into actionable recommendations.
- Excellent communication, organisation, and attention to detail.
- A degree or equivalent qualification in marketing or related discipline is desirable but not essential with relevant experience.
What We’ll Offer You
- £30,000 per annum
- 25 days annual leave
- Hybrid working (3 days office / 2 days from home)
- Pension scheme
- Employee discount benefits
- A collaborative and supportive marketing team where your ideas make a real impact
Does this sound like you? Click "apply" today and one of our team will be in touch shortly.
We are focused on ensuring APCOA is a fair place to work regardless of age, race, gender, sexuality or level in the organisation. We offer a motivating work environment where successes are shared. With challenging projects and an atmosphere of fostering and support, staff have the development opportunities to fulfil their potential while aiming for excellence in their work.
App Marketing Executive - Uxbridge, UB8 1HE employer: Apcoa
Contact Detail:
Apcoa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land App Marketing Executive - Uxbridge, UB8 1HE
✨Tip Number 1
Get to know the company inside out! Research their app, marketing strategies, and recent campaigns. This way, when you chat with them, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes lead to insider info or even a referral, which can give you a leg up in the hiring process.
✨Tip Number 3
Prepare for the interview by practising common questions related to app marketing and user experience. Think about how you can showcase your skills in digital marketing and analytics, as these are key for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace App Marketing Executive - Uxbridge, UB8 1HE
Some tips for your application 🫡
Show Your Creativity: When applying for the App Marketing Executive role, let your creative side shine! Use engaging language and showcase your unique ideas in your application. We want to see how you can bring fresh perspectives to our marketing strategies.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in digital marketing and app promotion. We love seeing how your skills align with what we’re looking for, so don’t hold back on those specifics!
Highlight Your Analytical Skills: Since this role involves analysing user behaviour and app performance, be sure to mention any experience you have with analytics tools or data-driven decision-making. We appreciate candidates who can turn insights into actionable strategies!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and get to know you better. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Apcoa
✨Know Your App Inside Out
Before the interview, make sure you thoroughly understand the cashless parking app. Familiarise yourself with its features, user interface, and any recent updates. This will not only show your genuine interest but also allow you to discuss how you can contribute to its growth.
✨Showcase Your Marketing Skills
Prepare examples of past marketing campaigns you've worked on, especially those related to mobile apps or B2C. Be ready to discuss your role, the strategies you implemented, and the results achieved. This will demonstrate your hands-on experience and analytical mindset.
✨Be Ready to Discuss ASO Strategies
Since app store optimisation is key for this role, brush up on ASO techniques. Think about how you would optimise the app's visibility and downloads. Bring ideas to the table that could enhance the app’s presence in app stores, showing your proactive approach.
✨Prepare Questions About User Experience
Think of insightful questions regarding user experience and customer journey mapping. This shows that you’re not just focused on marketing but also care about how users interact with the app. It’ll highlight your understanding of UX principles and your commitment to improving the overall user experience.