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- Tasks: Drive app downloads and engagement through creative marketing campaigns and content management.
- Company: Join a dynamic team at a leading cashless parking app company.
- Benefits: Enjoy a competitive salary, hybrid working, and 25 days annual leave.
- Why this job: Make a real impact on user experience and app growth in a supportive environment.
- Qualifications: Experience in digital marketing and a passion for mobile apps is a plus.
- Other info: Collaborative culture with opportunities for personal and professional development.
The predicted salary is between 24000 - 36000 £ per year.
Location: Uxbridge (Hybrid – 3 days in office / 2 days from home)
Salary: £30,000 per annum
We are looking for a proactive and creative App Marketing Executive to manage and promote our cashless parking app. You’ll play a key role in driving app downloads, engagement, and customer loyalty through compelling content, app store optimisation, and multi-channel marketing campaigns. This is an exciting opportunity to help grow our app’s market share and enhance the overall user experience. Working closely with our marketing and digital development teams, you’ll analyse user behaviour, propose new features, and help shape the future of how customers interact with our app.
What You’ll Do
- Manage and update app content, tariffs, and car park information.
- Optimise app store listings (ASO) to maximise visibility, downloads, and engagement.
- Plan and deliver marketing campaigns promoting the app through paid media, social media, Google Ads, email, and in-app push notifications.
- Develop strategies to increase app usage, market share, and customer loyalty.
- Create and schedule push notifications for surveys, offers, and promotions.
- Analyse customer feedback, app analytics, and behaviour to identify improvement opportunities.
- Collaborate with internal teams and developers to propose and test new features to enhance the user experience.
- Design digital and print marketing materials using Adobe Creative Suite or Canva Pro.
- Support video production and editing for campaigns (experience an advantage).
- Track and report on campaign and app performance, focusing on KPIs such as installs, retention, and engagement.
- Stay up to date with trends in mobile marketing, UX, and customer experience to keep our app competitive and innovative.
What You’ll Bring
- Experience in digital marketing, ideally with a focus on mobile apps and B2C campaigns.
- Understanding of user experience (UX) principles and customer journey mapping.
- Knowledge of app marketing, app store optimisation (ASO), and analytics platforms.
- Experience with Google Ads, Meta Ads, CRM, or push notification tools.
- Strong design skills using Adobe Creative Suite or Canva Pro.
- Analytical mindset with the ability to translate insights into actionable recommendations.
- Excellent communication, organisation, and attention to detail.
- A degree or equivalent qualification in marketing or related discipline is desirable but not essential with relevant experience.
What We’ll Offer You
- £30,000 per annum
- 25 days annual leave
- Hybrid working (3 days office / 2 days from home)
- Pension scheme
- Employee discount benefits
- A collaborative and supportive marketing team where your ideas make a real impact
Does this sound like you? Click "apply" today and one of our team will be in touch shortly.
We are focused on ensuring APCOA is a fair place to work regardless of age, race, gender, sexuality or level in the organisation. We offer a motivating work environment where successes are shared. With challenging projects and an atmosphere of fostering and support, staff have the development opportunities to fulfil their potential while aiming for excellence in their work.
App Marketing Executive in Uxbridge employer: Apcoa Parking
Contact Detail:
Apcoa Parking Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land App Marketing Executive in Uxbridge
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your marketing campaigns, app store optimisation projects, or any design work you've done. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its app. Be ready to discuss how you can drive downloads and engagement based on your understanding of their current strategies and user behaviour.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace App Marketing Executive in Uxbridge
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the App Marketing Executive role. Highlight your experience in digital marketing, especially with mobile apps, and show us how your skills align with what we're looking for.
Show Off Your Creativity: Since this role is all about promoting our cashless parking app, don’t hesitate to showcase your creative side! Include examples of past campaigns or projects where you’ve used innovative strategies to engage users.
Be Data-Driven: We love numbers! When discussing your previous roles, mention any analytics tools you've used and how you've leveraged data to improve app performance or user engagement. This will show us you have the analytical mindset we’re after.
Apply Through Our Website: To make sure your application gets into the right hands, apply directly through our website. It’s the best way for us to see your application and get back to you quickly!
How to prepare for a job interview at Apcoa Parking
✨Know Your App Inside Out
Before the interview, make sure you’re familiar with the cashless parking app. Download it, explore its features, and understand its strengths and weaknesses. This will help you discuss how you can contribute to its marketing and user experience.
✨Showcase Your Marketing Skills
Prepare examples of past marketing campaigns you've worked on, especially those related to mobile apps or B2C. Be ready to discuss your approach to app store optimisation and how you’ve used analytics to drive decisions. This will demonstrate your hands-on experience and analytical mindset.
✨Be Creative with Ideas
Think of innovative marketing strategies that could boost app downloads and engagement. Whether it’s a unique social media campaign or a fresh approach to push notifications, having creative ideas ready to share will show your proactive nature and fit for the role.
✨Ask Insightful Questions
Prepare thoughtful questions about the company’s current marketing strategies, user feedback, and future app features. This not only shows your interest in the role but also your understanding of the importance of collaboration with internal teams to enhance user experience.