Principal Analyst Data & Analytics London, England, United Kingdom

Gain Theory is a leading global marketing effectiveness and foresight consultancy. We combine quality data, proprietary technology, and advanced analytics to give our clients the confidence to make better informed investment decisions that drive growth.

Growth is the defining characteristic of successful organisations and Gain Theory’s vision is to accelerate growth for ambitious brands. We define ambitious brands as those that generate earnings/profits that are above the industry average.

We deliver:

• Data strategy, harmonization, and visualization.
• Advanced analytics and modelling, including MMM, attribution and unified measurement, testing, segmentation, behavioural sciences, choice analytics, simulation, war gaming and forecasting.
• High-touch consultancy that includes bespoke roadmaps, training and education, industry benchmarking and activation planning.

At Gain Theory, we love accelerating growth for ambitious brands and people. As a Gain Theorist, you will need to demonstrate behaviours which support our values: Be Curious, Be Positive, Act with Consideration and Make it Better.

What you’ll do:

You will support senior colleagues in achieving the efficient delivery of client projects. Typical responsibilities and duties include:

• Collection and preparation of data.
• Contributing to the finalisation of models.
• Writing results and implications.
• SFX creation.

Your role as Principal Analyst is to take responsibility for and oversee other analysts. You will also be expected to support the development of analysts through the Training Academy, Knowledge Shares and feedback. Principal Analysts should develop relationships with their counterparts client side and be able to communicate Gain Theory approaches and brand beliefs.

Key Characteristics:

A successful candidate must demonstrate evidence of a high degree of curiosity and investigation into why things work in a particular way. This might include desk research on a particular topic or deep focus on a recent client assignment. If selected for interview, candidates must be prepared to talk on a particular topic within the realms of analytics or business questions that we typically answer that they are passionate about.

Key responsibilities include:

• Working with data: Data extraction and manipulation, data analysis and validation, batch files, programming.
• Building Models: Model building and validation, sales effects calculations, ROIs, media optimisation.
• Creation of presentations: Content creation, summary of findings, accuracy checks.
• Interpretation of results: Result interpretation and rationale, recommendations, translation of results from analytics into actionable recommendations.
• Client Management & Interaction: Client contact and interaction, delivery of results to the client.
• Team Support & Development: Team collaboration, leadership, communication.
• Innovation: Process improvements, product development, new trainings.
• Meetings: Organisation of internal and external meetings, participation and attendance as required.
• Project & Resource Management: Project management, timing plans, tasks allocation, project delivery.
• Business Development: New business development, client retention, business development planning, management and research.

What you’d need to succeed:

• You can work within an inclusive and diverse team to deliver fresh thinking and innovative solutions.
• You interact with colleagues and with our clients in a way that strengthens our culture of inclusivity, diversity, care, growth and recognition.
• You have an interest in using data and analytics to make better decisions.
• You are tenacious, hardworking, curious and have a strong ability to communicate.
• You demonstrate a positive desire and strong aptitude for making data informed decisions.
• You are highly proficient with technology, software and can demonstrate quick grasp of programming languages.
• You have a degree that demonstrates technical ability (e.g., Economics, Mathematics, Statistics, etc.).
• You can demonstrate good problem-solving skills and understanding of consumer behaviour.
• You have the capacity to work and learn quickly in a fast-paced environment.
• You take keen interest in your own learning and development.
• You demonstrate behaviours which support our values.

What you can expect:

• Your opportunity to work with some of the most respected brands across the world.
• Opportunities to accelerate your learning, development and career growth, through best-in-class learning, training and development tools, resources and opportunities.
• Recognition & Reward for colleagues that go above and beyond in living our values.
• Hybrid working that works for everyone.
• Best-in-class, colleague-lead Employee Resources Groups (ERGs) – like Roots, SoCo, Lumena, SpoCo, CSR – who run lead events and activities throughout the year.
• Fantastic social events, Inclusion & Diversity activities throughout the year.
• Private medical insurance.
• Group Life assurance.
• Market-leading family friendly policies.
• Generous pension plan.
• Generous holiday entitlements.
• Birthdays off.
• Additional days off between Christmas and New Year, so colleagues can spend quality time with their loved ones.
• Generous Refer a Friend Scheme.
• Season Ticket Loans.
• Cycle to work Scheme.
• Robust Mental Health & Wellbeing support.
• Access to incredible discounts with hundreds of leading retailers and best in class learning & development programmes, growth opportunities and thought leadership.