At a Glance
- Tasks: Lead marketing campaigns and optimise app store listings for major brands.
- Company: Join Apadmi, the UK's top mobile tech hub with a vibrant culture.
- Benefits: Flexible hybrid work, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with cross-functional teams and enjoy excellent career development opportunities.
- Why this job: Make a real impact on big brands while working in a creative, fast-paced environment.
- Qualifications: Experience in marketing, adaptability, and strong communication skills are essential.
The predicted salary is between 34650 - 42350 £ per year.
Apadmi, the UK’s leading mobile tech hub, is looking for a Senior Product Marketing Executive to join our team. We’re on the hunt for a creative, adaptable marketer who can juggle multiple campaigns effortlessly, present to senior stakeholders with confidence, and make a real impact across our client portfolio. Based out of our Salford Quays tech hub with a flexible hybrid setup, you’ll join an ambitious Product Marketing Team.
Together, we optimise app store listings to boost visibility and drive conversions for several major international brands - spanning retail, hospitality, health, and beyond. We’re looking for a Senior Product Marketing Executive who is ready to take day-to-day ownership of client accounts and act as a true champion for the end user. In this role, you’ll bridge the gap between user insights, internal design and tech teams, and senior client stakeholders. It’s a role for someone who thrives in a fast-paced environment, brings creative and analytical flair, and is excited to make a direct impact on big brands.
What You’ll Be Working On
- Client Ownership & Account Growth: Take day-to-day responsibility for at least 2 live client accounts, driving overall client satisfaction and aligning product marketing performance directly with client business goals.
- App Store Optimisation (ASO): Optimise app store listings to improve visibility and conversion - conducting keyword research, writing copy, executing metadata updates and creating visual assets. Testing creatives and copy, turning insights into action.
- Community Management & Insights: Monitor app ratings and reviews to extract actionable insights. Create on-brand responses, escalate technical issues to development teams, and champion user feedback directly into client product roadmaps.
- Cross-Functional Collaboration: Collaborate with cross-functional teams to align marketing strategies with product updates and launches, ensuring seamless end-to-end execution.
- Copywriting: Draft well-written optimised copy for product pages, and App Store/Google Play editorial feature requests to gain promotional placements.
- App Store & Play Store Launches: Drive app launches with best-in-class product pages across App Store Connect and Google Play Console. Collaborate with internal and external teams, writing copy, setting design briefs, providing feedback, and creating assets.
- Pitching & Commercial Support: Support pitches to new and existing clients to champion the value of Apadmi’s Product Marketing services and proactively identify new opportunities to grow accounts.
- Reporting & Data Literacy: Monitoring and reporting on performance metrics, providing actionable insights and recommendations. Utilising mobile analytics tools (AppFollow, AppTweak, App Store Connect, Google Play Console) to turn data into actionable growth strategies, sharing performance insights and recommendations directly with senior client stakeholders.
What You’ll Bring to the Team
- Marketing Experience: A background in marketing is preferred. A background in App Store Optimisation (ASO) or App Store Ads (Apple Search Ads / Google App Campaigns) is ideal, but not necessary. We also welcome candidates coming from an SEO (Search Engine Optimisation) or Paid Social background who are looking to apply their transferrable growth skills to mobile apps.
- Adaptability & Project Management: Proven ability to manage your own workload, reprioritise tasks in a fast-paced environment, and keep projects moving efficiently.
- Client-Centric & Commercial Mindset: Experience in an agency or client-facing role, with the ability to build strong relationships, understand contract/project scope, and confidently communicate with senior decision-makers.
- Data Literacy: Experience using data tools (such as AppTweak, AppFollow, App Store Connect, or Google Play Console) or web/ads analytics tools to turn performance data into actionable growth recommendations.
- Strong Copywriting & Communication Skills: Excellent attention to detail when drafting copy, replying to reviews, creating client reports, and presenting complex performance data clearly.
- Clear & Persuasive Communication: Ability to communicate and present ideas clearly to cross-functional internal teams, senior client stakeholders, and decision-makers alike.
- Creative Flair: Ability to collaborate closely with design teams to brief visual assets, with practical experience using Canva (or Figma) to create quick client deliverables when needed.
- Curiosity & Continuous Learning: Passion for keeping up with the latest iOS/Android updates, digital marketing trends, and AI tools to continuously improve team processes and work efficiently.
Senior Product Marketing Executive in Manchester employer: Apadmi
Apadmi is an exceptional employer, offering a dynamic work culture that prioritises innovation and collaboration, particularly in the vibrant city of Brighton. As a Senior Data Engineer, you will not only lead a talented team but also have access to extensive professional growth opportunities, including mentoring and hands-on experience with cutting-edge cloud technologies. With a focus on healthcare, you'll contribute to meaningful projects that make a real difference, all while enjoying the flexibility of mostly remote work.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Executive in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Apadmi and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Apadmi are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Apadmi on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Apadmi. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Executive in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Apadmi. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Apadmi:Show us that you’ve done your homework! In your application, briefly mention what you admire about Apadmi’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Apadmi
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Apadmi will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Apadmi, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
