At a Glance
- Tasks: Lead CRM strategy and optimise customer journeys across multiple digital touchpoints.
- Company: Join Apadmi, a forward-thinking company focused on data-driven customer relationships.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on agile methodologies.
- Why this job: Shape customer experiences and drive engagement through innovative CRM solutions.
- Qualifications: Experience with CRM platforms and a passion for exceptional customer experiences.
The predicted salary is between 50000 - 65000 £ per year.
We're looking for an experienced CRM Manager to join Apadmi and help our clients build meaningful, data-driven customer relationships through best-in-class CRM, Customer Data Platform (CDP) and Customer Experience Platform (CXP) solutions. You'll work with multidisciplinary teams to design and deliver customer engagement strategies that drive acquisition, retention, loyalty and lifetime value across mobile and web experiences. This is a role for someone who combines strategic CRM thinking with hands-on platform expertise and is ready to act as an ambassador for Apadmi, helping shape and grow our CRM capability.
Lead the strategy, implementation and optimisation of CRM, CDP and CXP solutions that transform customer data into personalised, measurable customer experiences. You'll collaborate with Product, Marketing, Software Engineering, Data Engineering, Data Insight, Data Science and Data Experimentation teams to deliver customer journeys that increase engagement, retention and commercial performance, while helping shape Apadmi's growing CRM capability in a fast-paced, innovative environment.
What you'll be working on
- Lead CRM strategy across multiple clients and industries, helping organisations maximise the value of their customer data through intelligent segmentation, automation and personalisation.
- Design and optimise omnichannel customer journeys, implement leading CRM technologies, and work closely with our Data and Experimentation teams to continually improve customer experiences through insight and testing.
- Own CRM strategy across the full customer lifecycle, from acquisition through to retention, loyalty and re-engagement.
- Lead the implementation, optimisation and governance of CRM, CDP and CXP platforms.
- Design and optimise customer journeys across multiple digital touchpoints, including Email, SMS, Push Notifications, In-App Messaging and Web Personalisation.
- Build scalable lifecycle programmes including welcome journeys, onboarding, activation, engagement, retention, loyalty and win-back campaigns.
- Develop customer segmentation strategies using behavioural, transactional and first-party customer data.
- Deliver highly personalised customer experiences using real-time customer data and event-driven marketing.
- Partner with Data Engineering teams to define customer data requirements and support the development of unified customer profiles.
- Collaborate with Product and Engineering teams to embed CRM capabilities within digital products and customer experiences.
- Work alongside Data Science and Analytics teams to identify customer insights and commercial opportunities.
- Partner with the Data Experimentation team to define hypotheses, prioritise testing opportunities and optimise customer journeys through evidence-based experimentation.
- Translate business objectives into measurable CRM and customer engagement strategies.
- Ensure customer communications comply with GDPR, PECR and organisational governance standards.
- Define CRM reporting frameworks and customer engagement KPIs.
- Support marketing activation through audience creation and integration with paid media platforms.
- Contribute to CRM capability development, best practices and solution design across the organisation.
- Support new business opportunities by providing CRM strategy, platform expertise and customer engagement recommendations.
- Participate in agile delivery processes, ideally within SCRUM frameworks.
What you'll bring to the team
- You’ll be customer-focused, commercially minded and passionate about creating exceptional customer experiences through data and technology.
- You’ll be comfortable operating across strategy, implementation and optimisation, with the ability to translate business challenges into effective CRM solutions.
- You’ll have experience working in fast-paced environments, ideally within an agency or consultancy, and be confident communicating with stakeholders across technical and non-technical teams.
- Strong experience managing enterprise CRM, CDP and Customer Experience platforms such as Bloomreach, Braze, Salesforce Marketing Cloud, Adobe Experience Platform, Iterable, Klaviyo or similar.
- Proven experience designing and delivering omnichannel customer lifecycle programmes.
- Strong understanding of Customer Data Platforms (CDPs), Customer Experience Platforms (CXPs) and marketing automation.
- Experience creating customer segmentation strategies using first-party and behavioural data.
- Strong understanding of customer identity, consent management and preference centres.
- Experience working with customer journey orchestration and event-driven marketing.
- Understanding of marketing technology ecosystems, including CRM, CDP, analytics platforms and paid media integrations.
- Experience working with Data Engineering teams to define customer data requirements and customer data models.
- Strong understanding of customer analytics including retention, engagement, churn, conversion and customer lifetime value.
- Experience collaborating with Data Experimentation teams to develop hypotheses, design customer journey tests and optimise customer experiences using A/B testing, multivariate testing and holdout methodologies.
- Ability to interpret experimentation results and translate insights into customer engagement improvements.
- Knowledge of GDPR, PECR and customer data governance best practices.
- Excellent stakeholder management and communication skills with the ability to engage both technical and commercial audiences.
- Strong commercial awareness with the ability to balance customer experience and business objectives.
- Agile experience, ideally SCRUM.
- Proactive, collaborative and adaptable approach to work.
- Commitment to delivering high-quality customer experiences and measurable business outcomes.
- Predominantly office-based, with the ability to collaborate effectively both in person and virtually.
CRM Manager in Manchester employer: Apadmi
At Apadmi, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a CRM Manager, you'll have the opportunity to lead impactful customer engagement strategies while working alongside talented multidisciplinary teams in a fast-paced environment. We offer robust employee growth opportunities, a commitment to professional development, and the chance to shape our CRM capabilities, all within a supportive atmosphere that values creativity and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Apadmi and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Apadmi are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Apadmi on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Apadmi. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Apadmi. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Apadmi:Show us that you’ve done your homework! In your application, briefly mention what you admire about Apadmi’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Apadmi
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Apadmi will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Apadmi, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
