At a Glance
- Tasks: Lead CRM strategy and optimise customer experiences using data-driven insights.
- Company: Join Apadmi, a fast-paced tech company focused on innovation and collaboration.
- Benefits: Standard benefits plus unique rewards in a supportive community.
- Other info: Inclusive workplace valuing diversity and offering excellent career growth.
- Why this job: Make a real impact by transforming customer data into personalised experiences.
- Qualifications: Experience with CRM platforms and a passion for customer-centric solutions.
The predicted salary is between 60000 - 80000 £ per year.
You'll lead the strategy, implementation and optimisation of CRM, CDP and CXP solutions that transform customer data into personalised, measurable customer experiences. You'll collaborate with Product, Marketing, Software Engineering, Data Engineering, Data Insight, Data Science and Data Experimentation teams to deliver customer journeys that increase engagement, retention and commercial performance, while helping shape Apadmi's growing CRM capability in a fast-paced, innovative environment.
In this role, you'll lead CRM strategy across multiple clients and industries, helping organisations maximise the value of their customer data through intelligent segmentation, automation and personalisation. You'll design and optimise omnichannel customer journeys, implement leading CRM technologies, and work closely with our Data and Experimentation teams to continually improve customer experiences through insight and testing.
- Own the end-to-end CRM strategy across the customer lifecycle, from acquisition through to retention, loyalty, and win-back campaigns.
- Lead the implementation, optimisation, governance, and reporting frameworks of CRM, CDP, and CXP platforms.
- Design and optimise highly personalised, omnichannel customer journeys across Email, SMS, Push Notifications, In-App Messaging, and Web Personalisation.
- Develop advanced customer segmentation strategies using behavioural, transactional, and first-party customer data.
- Partner with Data Engineering and Product squads to define unified customer data models and embed CRM capabilities within digital products.
- Collaborate with Data Science and Analytics teams to translate customer insights and commercial opportunities into action.
- Partner with the Data Experimentation team to define hypotheses, prioritise testing opportunities, and optimise journeys via evidence-based testing.
- Support business growth by ensuring communications comply with GDPR/PECR, contributing to solution design, and supporting new business proposals.
You'll be customer-focused, commercially minded and passionate about creating exceptional customer experiences through data and technology. You'll be comfortable operating across strategy, implementation and optimisation, with the ability to translate business challenges into effective CRM solutions. You'll have experience working in fast-paced environments, ideally within an agency or consultancy, and be confident communicating with stakeholders across technical and non-technical teams.
- Strong experience managing enterprise CRM, CDP, and CXP platforms (e.g., Bloomreach, Braze, Salesforce Marketing Cloud, Adobe Experience Platform, Iterable).
- Proven experience building omnichannel customer lifecycle programmes using real-time customer data and event-driven orchestration.
- Solid understanding of marketing technology ecosystems, customer data models, analytics platforms, and paid media integrations.
- Advanced experience utilising first-party data for segmentation, alongside knowledge of customer identity, consent management, and preference centres.
- Strong understanding of retention, engagement, churn, conversion, and customer lifetime value (LTV) metrics.
- Experience collaborating with testing teams to design and optimise customer experiences using A/B, multivariate, and holdout methodologies.
- Up-to-date knowledge of GDPR, PECR, and customer data governance best practices.
- Highly collaborative and commercially aware with the ability to balance business objectives inside an Agile (SCRUM) framework.
At Apadmi, you’ll receive standard benefits (holidays, pension, etc.) plus a variety of rewards within our collaborative community. We’re committed to an inclusive workplace that values diversity, equity, and inclusion, as we believe a wide range of perspectives strengthens our team culture and innovation. If you need accommodations during the application or interview process, please let us know—we’re here to help ensure full participation.
CRM Manager New Manchester employer: Apadmi Ltd
At Apadmi, we pride ourselves on being an exceptional employer that fosters a collaborative and inclusive work culture in the heart of Manchester. As a CRM Manager, you'll not only lead innovative strategies that enhance customer experiences but also benefit from our commitment to employee growth through diverse projects and cross-functional teamwork. With standard benefits and a focus on diversity, equity, and inclusion, we ensure that every team member feels valued and empowered to contribute to our success.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager New Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Apadmi Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Apadmi Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Apadmi Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Apadmi Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager New Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Apadmi Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Apadmi Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Apadmi Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Apadmi Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Apadmi Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Apadmi Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
