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For Companies At a Glance
- Tasks: Manage website content, enhance product pages, and drive digital growth.
- Company: Join A&P Fencing, a family-run business with 35 years of quality manufacturing.
- Benefits: Enjoy hybrid work with 4 days remote, competitive salary, and a pension scheme.
- Why this job: Be part of a growing team focused on quality and exceptional customer service.
- Qualifications: 2-3 years in e-commerce, strong writing skills, and proficiency in Photoshop required.
- Other info: Local candidates from Birmingham/Lichfield preferred; training on company specifics provided.
The predicted salary is between 32000 - 35000 £ per year.
About Us
A&P Fencing is a family-run business with 35 years of manufacturing and distributing high-quality fence panels across the UK. Based in the West Midlands, we serve trade customers and the public, taking pride in our British manufacturing and in-house distribution. Our success is built on quality products and exceptional customer service.
The Role
We\’re seeking an E-commerce Content Manager to elevate our online presence and drive digital growth. This hybrid role combines remote working with office-based collaboration, offering 4 days working from home and 1 day in our Birmingham or Lichfield office.
You\’ll be responsible for:
- Enhancing product and category pages across our website
- Creating engaging product descriptions and optimising imagery
- Managing email marketing campaigns
- Building our online reputation through review generation
- Working with our freelance developer to implement new features and optimise website performance
- Identifying and implementing improvements to enhance user experience and conversion rates
Key Requirements
As a small, family-run business, one of our biggest weaknesses has been our transition into the digital age. The ideal candidate will therefore be someone with the skills and experience to hit the ground running from day one; in-depth training in the role is not something we can provide, though we will gladly bring you up to speed on all the relevant things you need to know about our business, products, and service.
- Proven experience with an e-commerce content management system (CMS)
- Strong written communication skills with attention to detail
- Demonstrated ability to work independently and take initiative
- Track record of improving e-commerce website performance
- Proficiency in Photoshop for image editing
- Must be local to Birmingham/Lichfield area with ability to commute
- Self-motivated with excellent organisational skills
Nice-to-Haves
- Experience in the garden/landscaping sector
- Knowledge of WordPress and WooCommerce
- Familiarity with email marketing platforms (e.g., Mailchimp)
- Understanding of SEO best practices
- Experience in managing online reputation
Experience Needed
- Minimum 2-3 years experience in a similar e-commerce role
- Demonstrated success in improving website performance and conversion rates
Pay and Terms
- Salary: £32,000 – £35,000 per year
- Hours: Full-time (37.5 hours per week)
- Location: Hybrid (4 days remote, 1 day office-based)
- Holiday: 20 days plus bank holidays
- Pension: Company pension scheme
A&P Fencing (UK) Ltd | Website Content Manager employer: A&P Fencing (UK) Ltd
Contact Detail:
A&P Fencing (UK) Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land A&P Fencing (UK) Ltd | Website Content Manager
✨Tip Number 1
Familiarize yourself with A&P Fencing's products and services. Understanding their unique selling points will help you create compelling content that resonates with their audience.
✨Tip Number 2
Showcase your experience with e-commerce CMS platforms by preparing examples of past projects. Be ready to discuss how you've improved website performance and conversion rates in previous roles.
✨Tip Number 3
Highlight your proficiency in Photoshop and any relevant image editing skills. Consider bringing a portfolio of your work to demonstrate your ability to create engaging product imagery.
✨Tip Number 4
Research SEO best practices and be prepared to discuss how you can apply them to enhance A&P Fencing's online presence. Showing your knowledge in this area will set you apart from other candidates.
We think you need these skills to ace A&P Fencing (UK) Ltd | Website Content Manager
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand A&P Fencing's values and mission. Familiarize yourself with their products and services, as well as their approach to customer service. This knowledge will help you tailor your application.
Tailor Your CV: Make sure your CV highlights relevant experience in e-commerce content management. Emphasize your skills in improving website performance, managing CMS, and any experience with Photoshop or email marketing platforms.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital growth and your ability to work independently. Mention specific examples of how you've improved e-commerce performance in previous roles and how you can contribute to A&P Fencing's online presence.
Highlight Local Knowledge: Since the role requires commuting to Birmingham or Lichfield, mention your familiarity with the area. This shows your commitment and readiness to engage with the team in person when needed.
How to prepare for a job interview at A&P Fencing (UK) Ltd
✨Showcase Your E-commerce Expertise
Be prepared to discuss your previous experience with e-commerce content management systems. Highlight specific examples where you've successfully improved website performance and conversion rates.
✨Demonstrate Strong Communication Skills
Since strong written communication is key for this role, bring samples of your work, such as product descriptions or email marketing campaigns, to showcase your writing style and attention to detail.
✨Familiarize Yourself with A&P Fencing
Research A&P Fencing's products and services before the interview. Understanding their offerings will help you tailor your responses and show your genuine interest in the company.
✨Prepare for Technical Questions
Expect questions about your proficiency in tools like Photoshop and any experience with WordPress or WooCommerce. Be ready to discuss how you've used these tools to enhance user experience.
