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For Companies At a Glance
- Tasks: Create engaging social media content and manage online community interactions.
- Company: AO is a leading retailer in appliances and electricals, known for exceptional customer service.
- Benefits: Enjoy 25 days holiday, health perks, discounts, and opportunities for charity work.
- Why this job: Join a creative team, make impactful content, and thrive in a collaborative environment.
- Qualifications: Experience in social media, creativity, and a passion for trends are essential.
- Other info: This is an entry-level, full-time role based in Manchester.
The predicted salary is between 24000 - 42000 £ per year.
Overview
Job Overview About The Role
If the idea of spending your day creating TikTok\’s, spotting emerging trends and finding new ways to connect with customers through Reels sounds right up your street, then you’re in the right place. At AO, our Social Media team live and breathe this stuff – and we’re looking for someone who’s just as passionate about bringing big ideas to life. As our new Social Media Executive, you’ll play a key role in creating content that genuinely engages our followers and brings new customers into the AO world. Working closely with our Social Media Manager and Senior Social & Influencer Manager, you’ll plan, create and deliver standout content that builds brand love and keeps people talking. Our people are our superpower, and we’re unstoppable when we’re together! We want your ideas to flow, and what better way to make that happen than being based onsite, 5 days a week, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UKs most trusted electrical retailer, imagine what else can be achieved when we’re together!
What You Can Expect To Be Doing
- Support the Social Media Manager in planning and delivering content across all owned social channels
- Shoot and create platform-native video content for Reels, TikTok and YouTube Shorts at pace
- Lead creative execution day to day across formats, hooks, trends and storytelling styles
- Ensure regular, high-quality content is scheduled and published across all channels
- Proactively pitch new formats, trends and ideas to keep content fresh and culturally relevant
- Use social listening and trend research to spot opportunities and insert AO into relevant conversations
- Take a test and learn approach to formats, performance and creative optimisation
- Work with influencers and creators to adapt and repurpose content for brand channels
- Be comfortable on camera and recording voiceovers to bring content to life
- Support ideation and delivery of campaigns across channels with strong creative
- Input into weekly and monthly reporting with a focus on what creative is working and why
A Few Things About You
- You\\\’ll bring creativity and initiative, confidently pitching new ideas, trying out fresh formats and not being afraid to test, learn and improve.
- Build great relationships across the business and with our external partners, staying on top of the latest social trends, platform updates and what competitors are up to.
- You\\\’ll balance speed and quality, delivering content quickly without ever dropping the standard.
- Bring positivity and energy every day, helping to create a team culture that’s full of collaboration and big ideas.
- Have experience working in a social media role and a solid understanding of channels, trends and audiences.
A Bit About Us
We’re big on appliances and electricals, REALLY big. Washing machines, fridge freezers and TVs? They’re our bread and butter. Mobiles, Airwraps and Ring doorbells? Yep, those too. If it plugs in, powers up or makes life easier, AO probably has it. But we’re more than that… For over 25 years, trust has been at the heart of everything we do, helping us become the UK’s most trusted electrical retailer. Our customers rate us 4.9 on Trustpilot from nearly ONE MILLION reviews and more 5-star ratings than any other UK electrical retailer, because they know they can rely on us and it’s the exact same for our AOers too. We truly believe it’s more than just a job, we genuinely care about each other and our impact on making our customers lives easier, by helping them brilliantly. Everyone here knows how their role makes a difference. Our people are our superpower, so, when it comes to finding new AOers, we know it’s about more than just a CV, it’s about what makes you, YOU.
Our Benefits
Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back – you’ll be rewarded inside and outside of work.
- Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
- Pension; Contribute 5% of your annual salary and we\\\’ll do the same, giving you a little extra support for the future.
- Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access!
- Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more.
- Discounts; exclusive discounts across our product range.
- Family leave; Enhanced Maternity, Paternity and Adoption leave.
- Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
- On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised in house coffee shop!
To see all our benefits and perks, visit our AO Benefits page.
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Social Media Executive employer: AO
Contact Detail:
AO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Executive
✨Tip Number 1
Familiarise yourself with AO's brand voice and values. Spend some time engaging with their social media channels to understand the type of content they produce and how they interact with their audience. This will help you align your ideas with their existing strategies.
✨Tip Number 2
Stay updated on the latest social media trends and tools. Being knowledgeable about emerging platforms and popular content formats can give you an edge in discussions during interviews, showcasing your passion and proactive approach to the role.
✨Tip Number 3
Network with current or former employees of AO, especially those in the marketing or social media departments. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach when applying.
✨Tip Number 4
Prepare to discuss specific examples of your previous social media campaigns or projects. Highlight your creativity and data-driven approach, as these are key aspects of the role. Being able to demonstrate your impact through metrics will make you stand out.
We think you need these skills to ace Social Media Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media. Include specific examples of campaigns you've worked on, platforms you've used, and any measurable results you've achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and creativity. Mention how your skills align with the role at AO and provide examples of how you can contribute to their brand awareness.
Showcase Your Work: If possible, include links to your social media profiles or a portfolio showcasing your best content. This will give the hiring team a clear idea of your style and capabilities.
Highlight Your Knowledge of Trends: Demonstrate your understanding of current social media trends and platform updates in your application. Mention any tools you use for social listening and how you adapt strategies based on insights.
How to prepare for a job interview at AO
✨Showcase Your Creativity
As a Social Media Executive, creativity is key. Prepare examples of past campaigns or content you've created that demonstrate your ability to engage audiences. Be ready to discuss how you can bring fresh ideas to the table.
✨Know the Brand Inside Out
Familiarise yourself with AO's brand values and tone of voice. During the interview, reference specific campaigns or content from AO’s social media channels to show that you understand their style and audience.
✨Stay Updated on Trends
Being data-driven and trend-savvy is crucial in social media. Come prepared with insights on current social media trends and how they could be applied to AO’s strategy. This shows your proactive approach and industry knowledge.
✨Demonstrate Collaboration Skills
Since the role involves working with various teams, highlight your experience in collaboration. Share examples of how you've successfully worked with others to achieve common goals, especially in a creative context.
