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- Tasks: Drive e-commerce success by optimising customer experiences and analysing data insights.
- Company: Join AO, a leading retailer known for its innovative approach and collaborative culture.
- Benefits: Enjoy 25 days holiday, health perks, discounts, and opportunities for personal growth.
- Why this job: Make a real impact on customer journeys while working with a dynamic team.
- Qualifications: Experience in e-commerce optimisation and strong analytical skills are essential.
- Other info: Work onsite to fuel creativity and collaboration in a vibrant environment.
The predicted salary is between 36000 - 60000 £ per year.
We’re on the lookout for a Senior Ecommerce Executive who loves digging into data, spotting opportunities, and turning insights into action. This role is all about making our customers’ online experience the best it can be – removing friction, adding personal touches, and making sure every click counts. You’ll balance creativity with commercial thinking to deliver changes that really move the needle for both our customers and AO.
Our people are our superpower, and we’re unstoppable when we’re together. We want your ideas to flow, so you’ll be based onsite, 5 days a week, where our culture fuels creativity, collaboration and growth.
Here’s what you can expect to be doing:
- Conversion Rate Optimisation
- Develop and deliver CRO strategies to improve onsite performance and customer experience.
- Analyse customer behaviour to identify friction points and optimise the purchase funnel.
- Ensure all initiatives align with wider business objectives and commercial goals.
- Personalisation & Engagement
- Implement personalised experiences across the site, including product recommendations, social proofing, and tailored content.
- Drive initiatives that make content and messaging more relevant for individual customer segments.
- Data Analysis & Insights
- Use analytics to measure the impact of CRO initiatives and provide actionable insights.
- Monitor key metrics such as revenue per visitor, conversion rate, and AOV to inform optimisation strategies.
- Testing & Experimentation
- Lead and build A/B tests to validate hypotheses and measure performance improvements.
- Collaborate with UX designers, web analysts, developers, and internal/external teams to implement test variations.
- Stakeholder Collaboration
- Communicate findings and recommendations clearly to both technical and non-technical stakeholders.
Qualifications
- Proven experience in conversion rate optimisation within an e-commerce environment.
- Strong analytical skills with the ability to interpret data and turn insights into actionable strategies.
- Excellent storytelling ability – translating data into compelling narratives about customer behaviour and optimisation opportunities.
- Experience in A/B testing and experimentation frameworks.
- Familiarity with analytics tools (GA4 preferred but not essential).
- Experience with tools such as Bloomreach, Coveo, Dynamic Yield, and Monetate is essential.
Our Benefits
- Holidays – 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
- Pension – Contribute 5% of your annual salary and we'll match yours.
- Health & wellbeing – discounted gym membership, onsite spa, and Help @ Hand scheme providing access to virtual GP’s, mental health support and more.
- Discounts – exclusive discounts across our product range.
- Family leave – Enhanced maternity, paternity and adoption leave.
- Making a difference – 2 fully paid days a year to donate time to any charity of your choice.
- On-site perks – free onsite parking, complimentary breakfast and a coffee at our subsidised Starbucks!
Senior E-Commerce Executive in Bolton employer: AO
Contact Detail:
AO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior E-Commerce Executive in Bolton
✨Tip Number 1
Get to know the company inside out! Before your interview, dive into AO's culture, values, and recent projects. This way, you can tailor your answers to show how you fit right in and can contribute to their goals.
✨Tip Number 2
Show off your analytical skills! Be ready to discuss specific examples of how you've used data to drive conversion rate optimisation in the past. Bring some numbers to the table – they love a good success story backed by stats!
✨Tip Number 3
Don’t just talk about your experience; demonstrate it! If you’ve led A/B tests or implemented personalisation strategies, be prepared to share the outcomes and what you learned. This will show them you’re not just a talker but a doer.
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the AO team. Let’s get you that Senior E-Commerce Executive role!
We think you need these skills to ace Senior E-Commerce Executive in Bolton
Some tips for your application 🫡
Show Your Passion for E-Commerce: When you’re writing your application, let your enthusiasm for e-commerce shine through! We want to see how much you love digging into data and improving customer experiences. Share specific examples of how you've made a difference in previous roles.
Be Data-Driven: Since this role is all about using data to drive decisions, make sure to highlight your analytical skills. Talk about the tools you’ve used and how you’ve turned insights into actionable strategies. Numbers speak volumes, so don’t shy away from sharing metrics!
Craft a Compelling Narrative: We’re looking for someone who can tell a story with data. In your application, weave together your experiences and insights in a way that captivates us. Show how your past work has led to real improvements in customer engagement and conversion rates.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values while you’re at it!
How to prepare for a job interview at AO
✨Know Your Data
As a Senior E-Commerce Executive, you'll need to showcase your analytical skills. Brush up on the key metrics mentioned in the job description, like conversion rates and revenue per visitor. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Creativity
This role balances creativity with commercial thinking, so come prepared with examples of how you've implemented innovative solutions in e-commerce. Think about specific campaigns or strategies that improved customer experience and be ready to share those stories.
✨Master A/B Testing
Since A/B testing is a crucial part of the role, make sure you can explain your experience with it. Prepare to discuss a few tests you've led, what hypotheses you were testing, and the outcomes. This will demonstrate your hands-on experience and understanding of experimentation frameworks.
✨Communicate Effectively
You'll need to communicate findings to both technical and non-technical stakeholders. Practice explaining complex data insights in simple terms. Consider preparing a brief presentation or summary of a past project to illustrate your storytelling ability with data.
