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For Companies At a Glance
- Tasks: Create engaging social media content and manage online community interactions.
- Company: AO is a leading electrical retailer known for its customer-centric approach.
- Benefits: Enjoy 25 days holiday, health perks, discounts, and opportunities for charity work.
- Why this job: Join a creative team where your ideas can shine and make a real impact.
- Qualifications: Experience in social media, creativity, and a passion for trends are essential.
- Other info: Work onsite in Bolton, collaborating closely with a dynamic team.
The predicted salary is between 28800 - 43200 £ per year.
Overview
If the idea of spending your day creating TikTok\’s, spotting emerging trends and finding new ways to connect with customers through Reels sounds right up your street, then you’re in the right place. At AO, our Social Media team live and breathe this stuff – and we’re looking for someone who’s just as passionate about bringing big ideas to life.
As our new Social Media Executive, you’ll play a key role in creating content that genuinely engages our followers and brings new customers into the AO world. Working closely with our Social Media Manager and Senior Social & Influencer Manager, you’ll plan, create and deliver standout content that builds brand love and keeps people talking.
Our people are our superpower, and we’re unstoppable when we’re together! We want your ideas to flow, and what better way to make that happen than being based onsite, 5 days a week, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UKs most trusted electrical retailer, imagine what else can be achieved when we’re together!
Here\\\’s What You Can Expect To Be Doing
- Support the Social Media Manager in planning and delivering content across all owned social channels
- Shoot and create platform-native video content for Reels, TikTok and YouTube Shorts at pace
- Lead creative execution day to day across formats, hooks, trends and storytelling styles
- Ensure regular, high-quality content is scheduled and published across all channels
- Proactively pitch new formats, trends and ideas to keep content fresh and culturally relevant
- Use social listening and trend research to spot opportunities and insert AO into relevant conversations
- Take a test and learn approach to formats, performance and creative optimisation
- Work with influencers and creators to adapt and repurpose content for brand channels
- Be comfortable on camera and recording voiceovers to bring content to life
- Support ideation and delivery of campaigns across channels with strong creative
- Input into weekly and monthly reporting with a focus on what creative is working and why re word in more of an AO tone of voice
A Few Things About You
- You\\\’ll bring creativity and initiative, confidently pitching new ideas, trying out fresh formats and not being afraid to test, learn and improve.
- Build great relationships across the business and with our external partners, staying on top of the latest social trends, platform updates and what competitors are up to.
- You\\\’ll balance speed and quality, delivering content quickly without ever dropping the standard.
- Bring positivity and energy every day, helping to create a team culture that’s full of collaboration and big ideas.
- Have experience working in a social media role and a solid understanding of channels, trends and audiences.
A Bit About Us
We’re big on appliances and electricals, REALLY big. Washing machines, fridge freezers and TVs? They’re our bread and butter. Mobiles, Airwraps and Ring doorbells? Yep, those too. If it plugs in, powers up or makes life easier, AO probably has it.
But we’re more than that… For over 25 years, trust has been at the heart of everything we do, helping us become the UK’s most trusted electrical retailer. Our customers rate us 4.9 on Trustpilot from nearly ONE MILLION reviews and more 5-star ratings than any other UK electrical retailer, because they know they can rely on us and it’s the exact same for our AOers too.
We truly believe it’s more than just a job, we genuinely care about each other and our impact on making our customers lives easier, by helping them brilliantly. Everyone here knows how their role makes a difference. Our people are our superpower, so, when it comes to finding new AOers, we know it’s about more than just a CV, it’s about what makes you, YOU.
Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back – you’ll be rewarded inside and outside of work.
Our Benefits
- Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
- Pension; Contribute 5% of your annual salary and we\\\’ll do the same, giving you a little extra support for the future.
- Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access!
- Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more.
- Discounts; exclusive discounts across our product range.
- Family leave; Enhanced Maternity, Paternity and Adoption leave.
- Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
- On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised in house coffee shop!
To see all our benefits and perks, visit our AO Benefits page.
Apply Now
Apply by uploading your CV.
Job Title: Social Media Executive Location: Bolton
Choose how to apply
Apply by uploading your CV or completing the form as instructed on the page.
Recruitment details
Please fill out the form below to submit your application.
About You
Support and questions may include: First name, Surname, Email, Upload your CV, etc. If this role was recommended to you by someone already working at AO, please tick the box and let us know their name. By ticking, this means you are giving us your permission to keep in touch with you over the next 12 months using the information you have submitted. We will share content with you every now and then about AO and update you on relevant job opportunities. To opt out at any point, please email careers@ao.com
Your applications in! One of our recruitment team will be in touch soon with an update as soon as they can. In the meantime, why not check out what life at AO is all about!
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AO is for everyone!
We should all feel that we belong. Thats why we are creating a welcoming and inclusive place to work.
We\\\’re proud to be different. From how we look to the way we talk to our customers, we skip to the beat of our very own drum. We know that being different together is our superpower and we celebrate it because it makes us stronger, more creative, and better at what we do.
We believe the people we employ should reflect the diversity of our customer base; that way, we can communicate in a way that recognises all backgrounds, races, ethnicities, genders, ages, religions, abilities, and sexual orientations.
And that\\\’s why we\\\’re asking these questions. Making sure our recruitment process is inclusive is a key part of what we\\\’re doing at AO to encourage diversity as an employer.
The data collated won\\\’t have any impact on your application and is not shared with hiring managers or the recruitment team.
If you experience any issues during your application, please email your CV to careers@ao.com
Thank you for completing your application for the position of Social Media Executive.
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Social Media Executive employer: AO.com
Contact Detail:
AO.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Executive
✨Tip Number 1
Familiarise yourself with AO's brand voice and values. Spend some time engaging with their social media channels to understand the type of content they produce and how they interact with their audience. This will help you align your ideas with their existing strategies.
✨Tip Number 2
Stay updated on the latest social media trends and tools. Being knowledgeable about emerging platforms and features can set you apart, as it shows your commitment to innovation and your ability to adapt to the fast-paced world of social media.
✨Tip Number 3
Network with current or former employees of AO, especially those in the Social Media team. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during interviews.
✨Tip Number 4
Prepare to discuss specific examples of your previous social media campaigns. Highlight your creativity and data-driven approach by showcasing how you've successfully engaged audiences and measured performance in past roles.
We think you need these skills to ace Social Media Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media. Include specific examples of campaigns you've worked on, platforms you've used, and any measurable results you've achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and creativity. Mention how your skills align with the job description and express your enthusiasm for contributing to AO's brand awareness.
Showcase Your Creativity: If possible, include links to your social media profiles or a portfolio showcasing your work. This could be videos you've created, posts that went viral, or campaigns you’ve executed successfully.
Research AO's Brand Voice: Familiarise yourself with AO's tone of voice and brand values. Use this knowledge to tailor your application, demonstrating that you understand their brand and can contribute effectively to their social media strategy.
How to prepare for a job interview at AO.com
✨Showcase Your Creativity
As a Social Media Executive, creativity is key. Prepare examples of past campaigns or content you've created that demonstrate your ability to engage audiences. Be ready to pitch new ideas during the interview.
✨Know the Brand Inside Out
Familiarise yourself with AO's brand values and tone of voice. During the interview, reference how you can align your content strategies with their existing brand identity to show you're a good fit.
✨Stay Updated on Trends
Be prepared to discuss current social media trends and how they could be applied to AO's strategy. This shows that you're proactive and knowledgeable about the industry, which is crucial for this role.
✨Demonstrate Data-Driven Decision Making
Since the role requires being data-driven, come equipped with examples of how you've used analytics to inform your content decisions in the past. Highlight your ability to adapt strategies based on performance insights.
