At a Glance
- Tasks: Lead marketing for groundbreaking blockchain projects and coordinate major product launches.
- Company: Join Anza, a pioneering Solana R&D lab transforming the blockchain landscape.
- Benefits: Dynamic work environment, direct impact on blockchain tech, and opportunities for innovation.
- Other info: Ideal for self-motivated individuals passionate about Web3 and blockchain ecosystems.
- Why this job: Shape the future of decentralised applications and engage with cutting-edge technology.
- Qualifications: Technical marketing experience and strong communication skills required.
The predicted salary is between 60000 - 80000 £ per year.
Who We Are
Anza is a Solana R&D lab pushing the boundaries of blockchain performance and scalability. Anza was founded by experienced executives and core engineers solving the toughest problems in Web3. Crypto ecosystems rely on robust protocols, and we believe those are best built out in the open, with multiple contributors. We pioneer advanced solutions to meet the evolving demands of decentralized applications.
The Role
As Technical Product Marketing Manager, you will own how Anza's work reaches the validators, developers, and ecosystem partners who build on and depend on the Agave client. You will sit at the intersection of engineering, developer relations, and external communications, translating deeply technical protocol work into a clear narrative, coordinating major launches end‑to‑end, and shaping how the broader Solana ecosystem understands what Anza ships and why it matters.
This is not a traditional product marketing role. You will be expected to skim code change descriptions & Solana Improvement Documents or sit in on a working group call and walk out with an understanding of what it is, who needs to hear about it, and how to talk about it. Your work will heavily influence the ecosystem's understanding and adoption of Anza's work.
Responsibilities
- Major Launch Coordination: Own end‑to‑end coordination for Anza's most consequential 2026 launches; Alpenglow's path to mainnet, MCP's initial release, IBRL milestones, and the validator‑facing rollout of changes like SIMD‑0123 (Block Revenue Distribution). Drive narrative development, content production, spokesperson selection, timing, and channel strategy across Anza, the Solana Foundation, and ecosystem partners.
- Release Management: Drive the marketing motion for the Agave release cycle, including the upcoming 4.2 release and the parallel stable/beta tracks. Determine what gets highlighted, who speaks to what, when announcements drop, and how the story unfolds across our blog, social, GitHub release notes, technical documentation, and press. Build a repeatable release playbook so future releases ship with consistent quality and momentum.
- Technical Content and Positioning: Translate consensus changes (Alpenglow, MCP), networking and execution improvements (XDP, direct mapping, block limit increases), and operator/developer experience work (scheduler bindings, rent reduction, larger transaction sizes) into clear messaging for validators, developers, and the broader ecosystem. Write and edit launch posts, deep‑dive explainers, and supporting collateral.
- Social and Channel Ownership: Manage Anza's X (Twitter) presence end‑to‑end, setting editorial direction, drafting and scheduling posts, amplifying engineering wins, coordinating launch‑day social rollouts, and engaging directly with the validator, developer, and broader Solana community. Treat the account as a primary surface for Anza's voice, not an afterthought.
- Media and Foundation Coordination: Build relationships with crypto and infrastructure media and coordinate closely with the Solana Foundation on joint narrative, event timing, and media strategy across major milestones.
- Project Management: Own the operational backbone of Anza's marketing and communications motion, running content calendars, tracking cross‑team alignment on launches, coordinating review cycles, and managing the dependencies and timelines that keep external rollouts on track. Ensure surrounding communications, content, and partner coordination land on time and in sync without becoming a tax on engineers doing the work.
- Messaging and Narrative: Develop messaging frameworks and positioning for Agave and Anza's broader product surface, and ensure narrative consistency across all external touchpoints — from GitHub release notes to mainstage conference keynotes.
Requirements
- Background: Former engineer who moved into marketing or several years of hardcore technical marketing in infrastructure, developer tools, distributed systems, or protocol‑level crypto.
- Technical Fluency: Demonstrated ability to read code descriptions, technical specs, or protocol documentation and independently form a point of view on what matters. Familiarity with validator clients or networking is a strong plus.
- Launch Experience: Proven track record running complex, multi‑stakeholder launches end‑to‑end in technical product environments, ideally involving multiple independent organizations.
- Writing: Excellent written and verbal communication skills, especially in technical writing; you can ship a launch post that engineers respect and non‑experts can follow.
- Project Management: Strong instincts for driving cross‑functional execution without becoming a source of friction. Comfortable holding partners accountable to commitments without being pushy or process‑heavy.
- Ecosystem Knowledge: Knowledge of and passion for the Solana and Web3 ecosystems. Familiarity with Agave, validator clients, SIMDs, or consensus‑level concepts is highly desirable.
- Disposition: Scrappy, low ego, self‑motivated, looking to dive right in.
Preferred Qualifications
- Existing relationships with crypto/infrastructure media or developer communities.
- Experience coordinating launches across multiple independent organizations (foundations, client teams, ecosystem partners).
- Active participation in Bitcoin, Ethereum, or Solana projects or the open‑source community.
Benefits
We offer a dynamic, fast‑paced environment where innovation and problem‑solving are at the heart of everything we do. Here, your work will have a direct impact on how blockchain infrastructure is built, communicated, and adopted, contributing to the foundation of decentralized applications worldwide.
We're excited to welcome individuals who share our passion for pushing the boundaries of blockchain technology. If you're ready to take on the challenge and help shape how the next generation of blockchain infrastructure reaches the world, we'd love to hear from you.
The salary range for US‑based candidates will be determined throughout the interview process, depending on experience, skill, and location.
Technical Product Marketing Manager (TPMM) employer: Anza
Anza is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for a Technical Product Marketing Manager to thrive. With a focus on employee growth and a dynamic work environment, team members are encouraged to push the boundaries of blockchain technology while enjoying the unique advantage of being part of a pioneering R&D lab in the heart of the Solana ecosystem. Here, your contributions will directly influence the future of decentralized applications, providing a meaningful and rewarding career path.
StudySmarter Expert Advice🤫
We think this is how you could land Technical Product Marketing Manager (TPMM)
✨Tip Number 1
Get to know the company inside out! Research Anza's projects, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for technical discussions. Brush up on your understanding of blockchain, Solana, and the specific technologies mentioned in the job description. Being able to speak their language will set you apart.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Technical Product Marketing Manager (TPMM)
Some tips for your application 🫡
Show Your Technical Side:Make sure to highlight your technical fluency in your application. We want to see that you can read code and understand complex concepts, so don’t shy away from showcasing your engineering background or any relevant experience in technical marketing.
Craft a Compelling Narrative:Your written application should tell a story about your journey and how it aligns with our mission at Anza. We love candidates who can translate technical jargon into clear messaging, so demonstrate your ability to communicate complex ideas simply and effectively.
Highlight Launch Experience:If you've managed launches before, make sure to detail those experiences. We’re looking for someone who can coordinate major releases, so share specific examples of how you’ve successfully driven projects from start to finish in a technical environment.
Engage with the Community:Show us your passion for the Solana and Web3 ecosystems! Mention any active participation in related projects or communities. This will help us see that you’re not just applying for a job, but that you genuinely care about the space and want to contribute.
How to prepare for a job interview at Anza
✨Know Your Tech Inside Out
As a Technical Product Marketing Manager, you'll need to demonstrate your technical fluency. Brush up on the latest Solana Improvement Documents and be ready to discuss how they impact Anza's work. Familiarity with the Agave client and its features will show that you're not just marketing but truly understand the product.
✨Master the Art of Storytelling
Your role involves translating complex technical concepts into clear narratives. Prepare examples of how you've successfully communicated technical information in the past. Think about how you can frame Anza's launches in a way that resonates with both developers and validators.
✨Showcase Your Project Management Skills
You'll be coordinating major launches, so highlight your experience in managing cross-functional teams. Be ready to discuss specific projects where you drove alignment and ensured timely delivery without causing friction. This will demonstrate your ability to keep everything on track.
✨Engage with the Community
Anza values relationships within the crypto community. If you have existing connections with media or developer communities, mention them! Also, think about how you would engage with the Solana community on social media. Show that you’re not just a marketer but an active participant in the ecosystem.