Strategic Partner Manager - UK

About AnywhereNow Founded in 2010 in The Netherlands, AnywhereNow is a global leader in Enterprise Dialogue Management, with a vision to ensure every employee and customer feels heard, understood, and valued. We help organisations deliver exceptional customer and employee experiences through Microsoft Teams, contact centre solutions, dialogue management and AI-driven insights.

The Opportunity Drive the next phase of AnywhereNow's partner growth across the United Kingdom by recruiting high-potential partners, expanding strategic relationships, and converting those partnerships into measurable net-new pipeline and revenue. As a Strategic Partner Manager, you will play a key role in accelerating AnywhereNow's partner-led growth strategy in the UK. The role will focus on identifying, recruiting, and activating new partners, while also strengthening existing strategic relationships to maximise revenue opportunities and market reach. This is a commercially driven position for someone who can identify the right partners, develop strong business relationships, and translate those partnerships into tangible business outcomes. You will target organisations aligned with Microsoft Teams, Contact Centre, Customer Experience, Managed Services, UCaaS, CCaaS and Enterprise Communications.

Working closely with Sales, Partner Enablement, Marketing and Leadership teams, you will develop partner recruitment strategies, execute joint go-to-market initiatives, support co-selling motions and drive partner-generated opportunities throughout the sales cycle. You will be expected to bring a strong understanding of the UK technology ecosystem, an entrepreneurial mindset, and the commercial ability to build relationships that generate measurable business growth. This role is ideal for someone who enjoys building strategic partnerships, has a strong network within the Microsoft, UCaaS, CCaaS or Contact Centre ecosystem, and is motivated by creating sustainable growth through partnerships.

• Partner Recruitment & Development
• Develop and execute a UK partner recruitment strategy aligned to AnywhereNow's growth objectives.
• Identify, qualify and recruit strategic partners across the Microsoft Teams, Contact Centre, UCaaS, CCaaS, Customer Experience and Managed Services ecosystem.
• Build and maintain a target account list of prospective partners across the UK market.
• Create compelling partner value propositions that clearly articulate the commercial benefits of partnering with AnywhereNow.
• Drive partner activation and accelerate time-to-value for newly recruited partners.
• Relationship Management
• Build trusted relationships across executive, sales, marketing, alliance and technical stakeholders within partner organisations.
• Develop and manage joint business plans with priority partners, including agreed pipeline, revenue, enablement and go-to-market objectives.
• Act as a strategic advisor to partners, helping them identify opportunities and successfully position AnywhereNow solutions.
• Strengthen and expand relationships with existing strategic partners to maximise growth opportunities.
• Pipeline & Revenue Growth
• Drive partner-sourced and partner-influenced pipeline opportunities across the UK market.
• Support co-selling motions between partners and AnywhereNow sales teams.
• Collaborate with Marketing on partner campaigns, events, enablement initiatives and demand generation activities.
• Track and report on partner recruitment, activation, pipeline creation and revenue contribution against agreed targets.
• Market Development
• Ensure AnywhereNow is effectively positioned within partner portfolios and recognised as a leading Microsoft Teams-native Contact Centre and Dialogue Management solution.
• Represent AnywhereNow at Microsoft events, partner conferences, industry forums and networking opportunities.
• Maintain a strong understanding of market trends, competitor activity and developments within the Microsoft ecosystem.

Diversity & Inclusion AnywhereNow is committed to creating a diverse and inclusive workplace and is proud to be an Equal Opportunity Employer. We celebrate differences and believe diversity strengthens our employees, products, and community.

Please note that employment is subject to applicable background screening requirements, which vary by country and position. Our Talent Acquisition team would be happy to answer any questions regarding this process.

Information Security Responsibilities All employees are responsible for supporting and maintaining AnywhereNow's information security standards. This includes:

• Adhering to all applicable information security policies, procedures and guidelines at all times.
• Protecting company, customer and partner data from unauthorised access, disclosure, alteration or loss.
• Using company systems, devices and networks in a secure and compliant manner.
• Promptly reporting any suspected or actual security incidents, breaches or vulnerabilities to the appropriate team.
• Completing mandatory information security and data protection training as required.
• Ensuring that confidential information is handled and stored securely in line with company policies and legal requirements.

Failure to comply with information security responsibilities may result in disciplinary action.