Marketing Lead - France in London
Marketing Lead - France

Marketing Lead - France in London

London Full-Time 28800 - 48000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead marketing efforts in France, driving growth and customer engagement.
  • Company: Join AnyVan, a fast-growing logistics tech company with a mission to reduce wasted miles.
  • Benefits: Competitive salary, generous time off, health perks, and career growth opportunities.
  • Why this job: Be part of a dynamic team making a real impact in the logistics industry.
  • Qualifications: Experience in launching tech businesses in France and strong marketing skills required.
  • Other info: Hybrid role with a vibrant culture and commitment to diversity and inclusion.

The predicted salary is between 28800 - 48000 ÂŁ per year.

Got Drive? Join AnyVan as we make moving anything, anywhere miles better and build a career that moves just as fast. Back in 2009, our CEO Angus saw half-empty vans everywhere and knew there had to be a better way! That’s how AnyVan began. He set out to create the world’s most efficient logistics technology and help halve the number of wasted miles by filling those empty vans. Since then we’ve become the nation’s favourite way to move, with over 150k five-star reviews and 5 million customers in the UK and Europe. Our team of 400 AnyVanners across London, Cape Town and Bogota is proving that moving doesn’t have to cost the earth by helping save 8,520 tonnes of Carbon each year.

We’re looking for a Marketing Lead for France to own and scale AnyVan’s marketing and growth in one of our most important expansion markets. Reporting to the CMO, you’ll define and execute the French go-to-market strategy, working closely with Marketing, Sales, Product, Pricing and Operations. This is a high-impact, high-ownership role: you’ll combine sharp strategic thinking with hands-on execution, bringing deep local market insight and broad channel expertise to acquire customers, improve conversion and accelerate revenue growth. It’s fast-paced, opportunity-rich, and ideal for someone who loves building from the ground up.

What you’ll do

  • Scale fast - Build on the playbooks from our successful Spain launch to rapidly grow France. You’ll own ambitious revenue and growth targets and move quickly to capture market opportunity.
  • Lead the go-to-market - Define priority audiences, regions and use cases. Partner with Product, Pricing and Operations to ensure strong product-market fit and a compelling, localised proposition.
  • Champion the French customer - Be the voice of the French customer across the business. Ground decisions in clear customer insight and ensure every touchpoint—marketing and product—is culturally relevant and resonates locally.
  • Build and scale channels & partnerships - Bring together core channels (PPC, SEO, CRM, Brand, Paid Social, PR, Influencers) while developing high-impact partnerships with marketplaces, retailers, property platforms, banks and media in France.
  • Test, learn and move decisively - Work closely with data science to measure impact and optimise performance, while confidently making informed decisions when data is imperfect in early-stage growth.
  • Act like an owner - Be fully accountable for France’s performance. You’ll be the go-to expert on the market, driving decisions and outcomes with an entrepreneurial, ownership mindset.

What you’ll bring

  • A strong entrepreneurial mindset and able to make ÂŁ10 feel like ÂŁ100 by out-thinking rather than out-spending competitors.
  • Proven experience launching and scaling direct-to-consumer tech businesses in France (scale-up experience is a plus).
  • Fluent French and fluent English, with exceptional written and verbal communication skills.
  • Broad marketing experience with hands-on ownership of PR and influencer marketing; SEO and partnerships experience is a plus.
  • Strong commercial acumen: experience measuring marketing impact on revenue and confidence working directly with data.
  • Excellent project management skills, balancing speed, structure and execution.
  • The ability to collaborate, influence and gain buy-in across multiple teams and senior stakeholders.
  • A proactive, hands-on attitude with a strong sense of ownership and accountability.
  • An appetite to learn and be part of a two-way feedback culture.
  • Curiosity, adaptability and enthusiasm for learning in a two-way feedback culture.

Location and Eligibility

This is a hybrid role, with at least 3 days per week based in our Hammersmith office. We’re open to international candidates and can offer visa sponsorship for those relocating, provided they have strong, demonstrable experience working directly with the French market.

What We Offer

  • Competitive Salary - Highly competitive salaries
  • Generous Time Off - 25 days + public holidays, Christmas Eve on us, Long-service perks capped at 30 days.
  • Health & Wellbeing - On-site gym, Membership with Vitality, Enhanced sick pay
  • Future Ready - The People’s Pension (5% you, 3% us)
  • Family Support - Enhanced maternity pay
  • Easy Travel - 2 minutes’ walk from the tube, Octopus Electric Vehicles, Cycle to Work Scheme with Showers and towels on site.
  • Daily Perks - In-house barista coffee, free breakfast every day and local discounts
  • Culture & Community - Weekly drinks, fun socials, and rewards that take you places (literally - last winners hit the Alps)
  • Career Growth - Join a disruptive technology leader and fast forward your career move

Our company values are Have fun, get it done (work hard play hard, satisfaction in results, do the right thing), Progress over perfection (Innovate and disrupt, Curious and adaptable, Work quick, learn quicker), One team thinking big (Collaborate and communicate, Celebrate wins, Embrace challenges).

DE&I

We are committed to building an inclusive and diverse workplace where every voice is heard, every perspective is valued, and every individual has the opportunity to thrive. We welcome applicants from all backgrounds to be part of our mission and contribute to our vibrant culture.

Marketing Lead - France in London employer: AnyVan

AnyVan is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to make a significant impact in a fast-paced environment. With generous benefits such as competitive salaries, ample time off, and opportunities for career growth, AnyVan supports its team members in achieving both personal and professional success while championing sustainability and innovation in logistics. Located in Hammersmith, the company provides a vibrant atmosphere with easy access to transport, daily perks, and a commitment to diversity and inclusion, making it an ideal place for those looking to thrive in their careers.
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Contact Detail:

AnyVan Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing Lead - France in London

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect with AnyVan employees on LinkedIn. Building relationships can open doors that applications alone can't.

✨Tip Number 2

Prepare for interviews by researching AnyVan's culture and values. Show us how your experience aligns with our mission to make moving better. Tailor your answers to reflect our entrepreneurial spirit!

✨Tip Number 3

Be ready to showcase your skills! Bring examples of your past successes in marketing and growth strategies. We want to see how you can apply your expertise to scale AnyVan in France.

✨Tip Number 4

Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you're genuinely interested in being part of the AnyVan team.

We think you need these skills to ace Marketing Lead - France in London

Strategic Thinking
Go-to-Market Strategy
Customer Insight
PPC
SEO
CRM
Brand Marketing
Paid Social
Public Relations
Influencer Marketing
Partnership Development
Data Analysis
Project Management
Commercial Acumen
Fluent French

Some tips for your application 🫡

Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about the opportunity to lead marketing in France and how you can contribute to our mission at AnyVan.

Tailor Your CV: Make sure your CV is tailored specifically for this role. Highlight your experience with direct-to-consumer tech businesses in France and any relevant marketing strategies you've successfully implemented. We love seeing how your background aligns with what we’re looking for!

Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the good stuff without unnecessary fluff!

Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at AnyVan!

How to prepare for a job interview at AnyVan

✨Know Your Market

Before the interview, dive deep into the French market landscape. Understand the local competitors, customer preferences, and any recent trends in logistics and moving services. This knowledge will help you demonstrate your expertise and show that you're ready to hit the ground running.

✨Showcase Your Strategic Thinking

Prepare to discuss specific strategies you've used in previous roles to drive growth. Be ready to share examples of how you've defined go-to-market strategies or scaled marketing efforts in a fast-paced environment. This will highlight your ability to think strategically while executing hands-on.

✨Be the Voice of the Customer

Emphasise your understanding of the French customer. Bring insights about what resonates with them culturally and how you've previously tailored marketing messages to meet their needs. This will show that you can champion the customer effectively within the company.

✨Demonstrate Data-Driven Decision Making

Be prepared to discuss how you've used data to measure marketing impact and optimise performance. Share examples where you've made informed decisions based on data, even when it was imperfect. This will illustrate your strong commercial acumen and ability to adapt quickly.

Marketing Lead - France in London
AnyVan
Location: London

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