At a Glance
- Tasks: Drive membership growth and manage the full sales journey in a vibrant fitness club.
- Company: Join Anytime Fitness, a modern gym with state-of-the-art facilities.
- Benefits: Starting salary of £27,000 plus uncapped commission and free gym membership.
- Other info: Enjoy clear progression opportunities and a supportive team environment.
- Why this job: Make a real impact in a growing business while working with warm leads.
- Qualifications: Sales experience in fitness or service sectors and strong communication skills.
The predicted salary is between 38000 - 40000 £ per year.
As Sales Manager, you'll own the full sales and membership journey - from initial enquiry through to join and early‑stage retention. You'll manage daily lead flow, drive conversions, reduce arrears, and work closely with our marketing agency and club leadership to deliver consistent growth. This is a hands‑on, high‑impact role for someone who loves targets, thrives on people interaction and wants real influence over a growing business.
Last year we opened a brand‑new Anytime Fitness club on Seven Sisters Road. We've invested heavily in the experience: state‑of‑the‑art kit, beautiful facilities and a modern, digital‑first marketing strategy that consistently generates warm leads. You'll be selling a product people genuinely want.
Responsibilities- Convert warm leads into committed members through professional tours, calls and follow‑ups.
- Own daily ClubWise call lists and sales pipeline management.
- Proactively manage arrears, renewals and cancellations to protect monthly revenue.
- Deliver first‑week and first‑month follow‑ups to improve retention.
- Partner with our marketing agency to align campaigns with in‑club activity.
- Support local events and community outreach to drive awareness.
- Report weekly on leads, joins and retention KPIs.
- Collaborate with the Operations Manager to ensure a seamless member experience.
- Proven track record in sales (gym, fitness, hospitality or service sector).
- Confident closer with a consultative, customer‑first approach.
- Organised, self‑motivated and comfortable working to targets.
- Experience managing arrears or renewals is a bonus.
- Strong communication skills and positive, energetic presence.
- Enjoys working with marketing teams and contributing creative ideas.
- Starting salary £27,000 + uncapped commission (realistic OTE £38K - £40K).
- A steady pipeline of warm digital leads – no cold street outreach.
- Modern, supportive leadership and a premium product to sell with confidence.
- Complimentary Anytime Fitness membership.
- Clear progression opportunities as we expand to additional locations.
If you're ambitious, commercially minded and ready to grow a premium club, we'd love to hear from you.
Fitness Club Membership Growth Manager employer: Anytime Fitness
Join a dynamic team at Anytime Fitness, where we prioritise employee growth and a vibrant work culture. With a modern facility on Seven Sisters Road and a focus on digital-first marketing, you'll benefit from a steady stream of warm leads and the opportunity to make a real impact in a supportive environment. Enjoy competitive compensation, complimentary membership, and clear pathways for career advancement as we expand our presence in the community.
StudySmarter Expert Advice🤫
We think this is how you could land Fitness Club Membership Growth Manager
✨Tip Number 1
Get to know the club inside out! Familiarise yourself with the facilities, equipment, and membership options. When you can speak confidently about what we offer, it’ll make your tours and calls much more engaging.
✨Tip Number 2
Leverage those warm leads! Since we’ve got a steady stream coming in, focus on building rapport during your follow-ups. A personal touch can turn a casual enquiry into a committed member.
✨Tip Number 3
Stay organised with your call lists and sales pipeline. Use tools to track your progress and set reminders for follow-ups. This will help you manage arrears and renewals effectively, keeping our revenue healthy.
✨Tip Number 4
Don’t shy away from collaborating with our marketing team! Share your insights from the floor to help align campaigns with what’s happening in-club. It’s all about creating a seamless experience for our members.
We think you need these skills to ace Fitness Club Membership Growth Manager
Some tips for your application 🫡
Show Your Passion for Fitness:When writing your application, let your love for fitness shine through! We want to see how your enthusiasm aligns with our mission at Anytime Fitness. Share any personal experiences or achievements that highlight your commitment to a healthy lifestyle.
Tailor Your Application:Make sure to customise your CV and cover letter for the role of Fitness Club Membership Growth Manager. Highlight your sales experience and how it relates to the fitness industry. We appreciate candidates who take the time to connect their skills with what we do!
Be Data-Driven:Since this role involves managing leads and KPIs, include any relevant metrics from your past roles in your application. Show us how you've driven conversions or improved retention rates before. Numbers speak volumes, and we love seeing results!
Keep It Professional Yet Personal:While we want to see your personality, remember to maintain a professional tone in your application. Use clear language and structure your thoughts well. A well-organised application reflects your ability to manage tasks effectively, which is key for this role!
How to prepare for a job interview at Anytime Fitness
✨Know Your Numbers
Before the interview, brush up on your sales metrics and achievements. Be ready to discuss how you've converted leads in the past and any specific targets you've hit. This will show that you understand the importance of KPIs and can deliver results.
✨Showcase Your People Skills
Since this role is all about interaction, prepare examples of how you've built relationships with clients or team members. Think of times when your communication skills made a difference in closing a deal or retaining a member.
✨Understand the Product
Familiarise yourself with Anytime Fitness and its offerings. Know what makes their facilities stand out and be ready to discuss how you would sell these features to potential members. Showing genuine enthusiasm for the product can set you apart.
✨Prepare Questions
Have a few thoughtful questions ready for the interviewer. Ask about their marketing strategies or how they measure success in membership retention. This shows you're engaged and thinking about how you can contribute to their growth.
