Head of Marketing in London

Head of Marketing – Anytime Fitness UK & Ireland

Hybrid (minimum 3 days per week in the London office)

£70,000 – £75,000 per annum | Permanent role

At Anytime Fitness UK & Ireland, we\’re building one of the most recognisable and accessible fitness brands in the country. With over 180 clubs across the UK & Ireland, and a growing franchise network, our mission is to empower healthier, happier communities, while helping our franchisees thrive.

We\’re seeking an experienced, commercially driven Head of Marketing to lead our national marketing strategy and play a critical role in the next phase of our growth. This is a senior leadership position with genuine influence, ownership and visibility, operating at the heart of our franchise model.

You will be responsible for strengthening brand performance, accelerating franchise growth, and ensuring our marketing investment delivers measurable impact for both members and franchisees.

This is a strategic yet hands-on role, where your decisions will directly shape the future of Anytime Fitness UK & Ireland.

What you\’ll do

• Own and lead the execution of the UK& Ireland brand and marketing strategy, balancing long-term brand building with short-term growth and acquisition objectives.
• Drive national, digital and local marketing strategies that increase brand awareness, member acquisition and retention.
• Lead franchise and network growth marketing, ensuring franchisees are supported with best practice, tools and insight to maximise local performance.
• Partner with Business Development to deliver franchise acquisition marketing that contributes directly to the UK & Ireland sales pipeline.
• Own and manage the National Marketing Fund, ensuring effective forecasting, governance and clear ROI.
• Identify and activate brand, corporate and member partnerships that build brand equity and unlock new value for clubs.
• Lead, mentor and develop a high-performing UK & Ireland marketing team, embedding strong ways of working, accountability and continuous improvement.
• Manage external agencies across creative, media, digital, research and PR, ensuring delivery against KPIs, timelines and budgets.

What we\’re looking for

• 5+ years\’ experience leading integrated marketing teams, ideally within retail, leisure or franchised environments.
• Proven ability to develop and execute brand and performance marketing strategies at scale.
• Strong commercial acumen, with extensive experience owning significant budgets and driving ROI.
• Confidence influencing franchisees, agencies and senior stakeholders in a complex, multi-site environment.
• Excellent communication and presentation skills, with the presence to inspire, challenge and lead.
• Experience in franchising and/or a strong passion for the fitness and wellbeing industry is highly desirable.
• A resilient, ambitious leader who enjoys operating at pace, making decisions and being accountable for outcomes.

What we offer

Work & lifestyle

25 days\’ annual leave + all UK