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- Tasks: Manage and optimise paid media campaigns to drive member acquisition.
- Company: Join a dynamic marketing team at an innovative client in Brighton.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make a real impact with your creativity and strategic thinking in a fast-paced environment.
- Qualifications: Experience with Google Ads, Microsoft Ads, and Meta Ads is essential.
- Other info: Embrace a culture of innovation and experimentation while developing your skills.
The predicted salary is between 35000 - 45000 ÂŁ per year.
Position Overview: We are proud to partner with one of our exciting clients to appoint a Paid Media Specialist to their growing Marketing team. This is a high-impact, hands‑on role within a multi‑functional Marketing team. Reporting to the Senior Performance Marketing Manager, the Paid Media Specialist will be responsible for the end‑to‑end management of all paid performance media activity—from strategic planning and implementation to real‑time optimization and reporting. The primary objective is to maximize the effectiveness of paid media to drive member acquisition and meet both short‑ and long‑term business goals.
Key Responsibilities
- Campaign Management & Optimization (80%)
- Strategic Planning: Identify suitable media channels to fit KPI objectives and work closely with senior management to phase budgets across channels.
- Hands‑on Implementation: Directly manage campaign creation and buying across platforms such as Google Ads, Microsoft Ads, and Meta (excluding OOH and Broadcast).
- Day‑to‑Day Optimization: Monitor daily performance, execute creative and bid strategy tests, and make real‑time adjustments to maximize ROI.
- Technical Setup: Ensure all tracking, tagging, and pixels are in place pre‑launch and troubleshoot any technical issues.
- Performance Reporting: Lead review sessions with stakeholders and provide structured reporting alongside ad hoc insights.
- AI Workflow Development: Build and deploy AI‑driven workflows to improve automation, creative iteration, and performance diagnostics.
- Budget Tracking: Manage invoice processing, platform housekeeping, and budget reconciliation.
- Compliance: Prepare brand sign‑off documents, monitor process consistency, and liaise with auditors for periodic requirements.
Candidate Requirements
- Essential Skills & Experience
- Platform Expertise: Deep, practical experience managing campaigns within Google Ads, Microsoft Ads, and Meta Ads.
- Technical Knowledge: Proficiency with GA4, Looker Studio, pixel setup, UTM standards, and event‑based tracking.
- Advanced Strategy: Ability to translate high‑level business goals into structured paid media strategies across multiple budgets and audiences.
- Audience Segmentation: Expertise in building remarketing, lookalike, and intent‑based segments.
- Mindset: An experimental self‑starter with a 'growth mindset' who is comfortable moving quickly with imperfect information.
- Background in Paid Media agencies.
- Experience with LinkedIn Ads, TikTok Ads, or B2B targeting.
- Experience in Ecommerce marketing.
Core Values and Behaviours
- Innovate and Experiment: Actively looking for ways to improve processes and build testing into every project.
- Take Ownership: Delivering on commitments and keeping stakeholders informed on progress.
- Keep it Simple and Lean: Prioritizing action over perfection and focusing on high‑value tasks.
- Member-Centric: Viewing campaign performance through the lens of the end‑user to remove friction and add value.
Paid Media Specialist (Client Placement) - Brighton employer: Anything is Possible
Contact Detail:
Anything is Possible Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist (Client Placement) - Brighton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Make sure to highlight your experience with Google Ads, Microsoft Ads, and Meta Ads—this is your time to shine!
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for talented individuals like you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Paid Media Specialist (Client Placement) - Brighton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Paid Media Specialist. Highlight your experience with Google Ads, Microsoft Ads, and Meta Ads, and don’t forget to showcase any relevant campaigns you've managed.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your hands-on experience and how you can contribute to the team’s goals in member acquisition.
Show Off Your Technical Skills: Since this role requires technical knowledge, be sure to mention your proficiency with GA4, Looker Studio, and pixel setup. We want to see that you can handle the technical side of things with ease!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Anything is Possible
✨Know Your Platforms Inside Out
Make sure you brush up on your knowledge of Google Ads, Microsoft Ads, and Meta Ads. Be ready to discuss specific campaigns you've managed and the strategies you used to optimise them. This will show that you’re not just familiar with the platforms but can also leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you’ve used data to drive decisions in past roles. Bring examples of performance reports you've created and how they influenced campaign adjustments. This will demonstrate your ability to translate data into actionable insights, which is crucial for this role.
✨Demonstrate a Growth Mindset
Be ready to share instances where you took risks or tried new strategies, even if they didn’t always pan out. Highlight your willingness to learn from these experiences and how they’ve shaped your approach to paid media. This aligns perfectly with the company’s core values.
✨Prepare Questions That Matter
Think of insightful questions to ask your interviewers about their current campaigns or challenges they face. This shows your genuine interest in the role and helps you assess if the company culture aligns with your values. Plus, it gives you a chance to showcase your strategic thinking.