At a Glance
- Tasks: Lead and optimise paid media strategies for diverse clients, driving measurable results.
- Company: Dynamic digital agency based in Brighton or Manchester, fostering innovation and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Join a creative team and make a real impact on client success through data-driven strategies.
- Qualifications: Experience in paid media campaigns and strong analytical skills required.
- Other info: Collaborative environment with a focus on continuous learning and innovative solutions.
The predicted salary is between 40000 - 50000 ÂŁ per year.
Own the day-to-day success of paid media across a portfolio of clients by setting clear strategy, delivering high-quality execution, and driving continuous performance improvement. This role is performance‑led by default, combining hands‑on campaign management with smart delegation, and using testing, data, and insight to turn client objectives into measurable results.
Responsibilities
- Strategic Leadership: Lead paid media strategy and execution across a portfolio of clients. Translate high‑level business goals into actionable digital media plans across search, social, programmatic, and video.
- Performance & Accountability: Own paid media performance with a focus on outcomes and efficiency. Set clear KPIs and ensure all activity is held accountable against client objectives.
- Campaign Lifecycle: Balance hands‑on delivery with strategic delegation, personally managing high‑priority activity while overseeing builds.
- Quality Assurance: Review and quality‑check Executive work to ensure alignment with platform best practices, agency standards, and the specific strategic direction of the account.
- Insightful Reporting: Provide performance updates that go beyond the "what" to explain the "why." Focus on storytelling within data to provide clients with clear recommendations and actionable next steps grounded in testing learnings.
- Innovation & Growth: Stay up to date with platform developments and proactively identify opportunities or emerging tools to improve efficiency and maintain a competitive edge for clients.
- Cross‑Team Collaboration: Work within a pod structure, collaborating closely with Client Partnerships and other service teams to deliver integrated solutions.
- New Business: Support pitch activity with strong, performance‑led thinking and innovative media planning.
Skills and Experience
- Agency Expertise: Proven experience planning, building, and optimizing paid media campaigns (Search, Social, Programmatic).
- Platform Mastery: Advanced knowledge of Google, Meta, LinkedIn, and emerging ad platforms.
- Strategic Mindset: A clear performance mindset with the ability to make fast, data‑driven decisions.
- Testing Rigor: Experience designing and running creative/audience testing frameworks.
- Leadership & Delegation: Experience balancing personal output with the management/mentorship of Digital Media Executives.
- Commercial Acumen: Confident managing budgets and commercial expectations.
- Communication: Ability to simplify complex data into clear, strategic narratives for clients.
Success Looks Like
- Target Achievement: Paid media activity consistently hits or exceeds performance targets.
- Operational Excellence: Work is delivered on time and to a high standard across the entire portfolio.
- Strategic Trust: Clients trust the performance logic behind recommendations, viewing the Strategist as a partner in their business growth.
- Continuous Learning: A clear "loop" of learning is established through creative testing, leading to measurable improvements in ad effectiveness.
- Scalable Delivery: Effective delegation to Analysts that allows for account growth without a drop in quality.
- Innovative Impact: Successful implementation of new tools, betas, or cross‑channel tactics that drive incremental gains.
Digital Media Strategist - Brighton or Manchester employer: Anything is Possible
Contact Detail:
Anything is Possible Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Media Strategist - Brighton or Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in digital media strategy. Use case studies to demonstrate how you’ve driven performance improvements and achieved client objectives. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to paid media strategies. Be ready to discuss your approach to campaign management and how you use data to drive decisions. Confidence is key!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to show you were engaged and are genuinely interested in the role.
We think you need these skills to ace Digital Media Strategist - Brighton or Manchester
Some tips for your application 🫡
Show Your Strategic Side: When writing your application, make sure to highlight your strategic mindset. We want to see how you can translate high-level business goals into actionable digital media plans. Use examples from your past experiences to demonstrate this.
Be Data-Driven: Since this role is all about performance, don’t shy away from showcasing your data-driven decision-making skills. Share specific instances where your insights led to measurable results. We love a good story backed by numbers!
Quality Over Quantity: While it’s tempting to list every single achievement, focus on quality instead. Tailor your application to reflect the skills and experiences that align with our job description. We appreciate concise and relevant applications that get straight to the point.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Anything is Possible
✨Know Your Platforms Inside Out
Make sure you brush up on your knowledge of Google, Meta, LinkedIn, and any emerging ad platforms. Be ready to discuss how you've used these tools in past campaigns and how they can be leveraged for the role. Showing that you’re up-to-date with platform developments will impress the interviewers.
✨Prepare Your Success Stories
Think of specific examples where you've successfully led paid media strategies or optimised campaigns. Use the STAR method (Situation, Task, Action, Result) to structure your answers. This will help you clearly demonstrate your strategic mindset and performance-driven approach.
✨Showcase Your Data Skills
Be prepared to talk about how you’ve turned data insights into actionable recommendations. Bring examples of reports you've created that explain not just the 'what' but the 'why' behind campaign performance. This will highlight your ability to simplify complex data for clients.
✨Demonstrate Leadership and Collaboration
Since this role involves balancing personal output with managing others, think of times when you've successfully led a team or collaborated across departments. Share how you’ve mentored junior staff or worked closely with client partnerships to deliver integrated solutions.