Clinical Advisor (fractional)
Remote (UK-based) | Fractional (10-15 hours per month) | Reports to: COO | Salary: Competitive
ABOUT ANYA
Anya is an award-winning HealthTech start-up providing AI-powered 24/7 support across women’s health journeys — fertility, pregnancy, parenting, menopause, and menstrual health. We are the UK’s No.1 in pregnancy and parenting support, trusted by the NHS, and reaching a population of over 7 million people across 100+ countries, with over 30% of users from underserved communities.
With strong public sector foundations, we are rapidly expanding our B2B business into private sector markets — offering employers and insurers a cost-efficient, scalable, and equitable way to support women’s health. We strive to ensure that all clients get an empathic and evidence-based service to improve their health outcomes.
THE ROLE
As Anya continues to deliver success for our public sector partners, we are seeking a Clinical Advisor. The Clinical Advisor is a senior strategic advisor who provides expert clinical leadership and oversight across the organisation. Working in a predominantly advisory capacity, they help safeguard the quality, credibility, and integrity of clinical services while ensuring the organisation remains aligned with current evidence, best practice, regulatory requirements, and the evolving needs of the healthcare sector.
The Clinical Advisor brings both clinical expertise and commercial awareness, understanding the complex landscape of UK maternity, infant feeding, women’s health, and early years services across the NHS, public health, local authorities, and the private sector. They use this insight to help shape organisational strategy, identify opportunities for growth, support partnerships, and ensure the organisation remains relevant, innovative, and responsive to changing priorities.
Working closely with the executive team and Clinical Leads, the Clinical Advisor provides strategic guidance on clinical governance, service development, digital innovation, and the implementation of new programmes. They act as a trusted advisor on complex clinical issues, helping balance evidence-based practice with organisational objectives and commercial sustainability.
Rather than managing day-to-day clinical operations, the Clinical Advisor offers high-level mentorship, constructive challenge, and independent clinical oversight where appropriate. They may contribute to senior clinical recruitment, support professional development initiatives, represent the organisation externally, and strengthen relationships with commissioners, healthcare providers, academic partners, and professional bodies.
The role requires exceptional clinical credibility, strategic thinking, commercial acumen, and the ability to navigate the intersection of healthcare, technology, policy, and business. Through their expertise, leadership, and professional network, the Clinical Advisor helps position the organisation as a trusted and influential leader in maternity, parenting, infant feeding, and women’s health, supporting both clinical excellence and long-term organisational growth.
KEY RESPONSIBILITIES
Leadership
- Provide overall leadership and strategic direction for clinical operations within the organisation.
- Bringing updated insight on NHS and public sector strategic and funding opportunities to strategic discussions about organisational direction.
- Advise on strategic direction for the organisation and partnership with clinical insight.
- Work with Clinical Leads and COO to ensure cost-efficient delivery of care, and advise on the commercial viability of projects and resource requirements.
- Supervise and mentor clinical staff.
Clinical Safety and Quality Assurance
- Oversee the implementation and monitoring of clinical quality standards to ensure safe, effective care for our users.
- Support the development and enforcement of protocols to improve health outcomes and reduce risk.
Regulatory Compliance, Policies and Procedures
- Oversee Anya compliance with all legal and regulatory requirements, including (but not limited to) WHO Code Compliance, NICE Guidelines and NHS Recommendations.
- Advise on the development and application of clinical quality standards to promote safe, effective care across the organisation.
- Stay updated on changes in healthcare regulations and protocol and advise on clinical practice adjustments accordingly where relevant.
- Build and maintain relationships with partners and brokers, ensuring they can represent Anya well with their members.
- Ensure that clinical documentation and record-keeping practices meet legal, ethical, and organisational standards.
Clinical Oversight
- Indirectly oversee care of our app users, ensuring that clinical services are delivered with the highest quality and compassion by our Specialists and Administrative teams.
- Address concerns and guide the resolution of clinical issues.
WHAT WORK MIGHT LOOK LIKE
- Regular email communications with the team and external contacts.
- Monthly meetings with Clinical Leads and Operations colleagues (1-2 hours).
- Ad hoc support for sales and renewal calls.
- Ad hoc support to address contentious issues.
- Quarterly meetings on Anya strategy and operations.
- Retrospective meetings to discuss any clinical concerns or crisis escalations within the app.
WHAT WE’RE LOOKING FOR
- UK-based senior clinician with substantial experience in maternity, infant feeding, health visiting and/or early years
- Strong understanding of the UK NHS, public health and local authority landscape including at a leadership level with a strong understanding of funding and commissioning trends.
- Deep knowledge of clinical governance, safeguarding, quality and evidence-based practice
- Strong understanding of UNICEF Baby Friendly, WHO Code, NICE and relevant NHS guidance
- Comfortable operating at a strategic level, helping shape clinical direction, programmes, partnerships and new ideas, providing independent oversight and thoughtful challenge where relevant
- Strong understanding of health inequalities, inclusion and culturally responsive care; formal DEI training is desirable.
- Commercial acumen with an understanding of how clinical quality needs to work alongside sustainable business models
- Comfortable working with a small, fast-moving HealthTech company and senior leadership team
WHY WORK WITH US
- This is a unique opportunity to shape the future of an innovative, mission-driven company. We are committed to making health journeys better through accessible, human-first care.
- Work with a tight-knit, passionate, and world-class team who care deeply about what they are building
- Remote and flexible – most of our team are working parents and we design around real lives
- Full access to Anya’s award-winning women’s health support
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