Retail Experience Sales Lead in London

Anya Hindmarch founded her business in London in 1987. Today, it is a global luxury retail brand known for craft, wit and extraordinary attention to detail. Anya launched the Village on Pont Street in London’s Chelsea in 2021. This is a community of 5 neighbouring stores and a cafe. Ever evolving, it centres around the Village Hall, which hosts innovative concepts, collaborations and experiences. These have included partnerships with Boots and Peanuts, as well as our renowned Christmas Grotto and Ice Cream Project.

We are delighted to be recruiting for a Retail Experience Sales Lead who will take responsibility for delivering exceptional customer experience in the Village Hall, pop-ups, frequent VIP events and brand activations within the Anya Village. Reporting to the Retail General Manager. This role is ideal for a commercially focused retail leader who thrives in a fast-paced, creative environment, enjoys bringing new concepts to life and is passionate about delivering exceptional customer experiences. Working closely with the General Retail Manager and relevant internal teams, the Retail Experience Sales Lead will provide the additional leadership and operational support required to ensure that every activation is commercially successful, beautifully executed and representative of the Anya Hindmarch brand. The role will lead the day-to-day planning and delivery of Village Hall trading, day and evening events and activations, ensuring that teams are fully briefed and customers receive a warm, memorable and engaging experience.

About the Role

• Take ownership of the commercial performance of the Village Hall, pop-ups, events and relevant brand activations.
• Provide regular updates on performance, risks, opportunities and actions to the General Retail Manager.
• Contribute relevant insights to trade meetings, event reviews and wider retail performance discussions.
• Working collaboratively with key internal partners in the Retail, Events, Marketing, VM, Operations, Logistics, Café and Bespoke teams.

Village Hall Leadership

• Lead the day-to-day commercial and operational delivery of the Village Hall during pop-ups, launches and trading periods.
• Act as the key retail point of contact for Village Hall activity, ensuring clear ownership and accountability.
• Coordinate appropriate staffing and floor coverage in partnership with the General Retail Manager and wider Retail team.

Events and Brand Activations

• Support the planning and delivery of retail events, launches, VIP appointments, partner activations and customer experiences.
• Coordinate closely with Events, Marketing, Operations, Visual Merchandising, Logistics, Retail and other relevant stakeholders.
• Manage the customer experience during events, maintaining a warm, calm and professional environment.
• Ensure retail teams are positioned effectively to welcome guests, support engagement and convert relevant sales opportunities.
• Support VIP visits, brand tours, press appointments and partner introductions when required.

Customer Experience Excellence

• Ensure every Village Hall, event and activation customer receives a consistent, engaging and memorable experience.
• Lead by example on the shop floor, demonstrating warm customer engagement, commercial confidence and detailed product knowledge.
• Support customer appointment planning and follow-up activity linked to launches and events.

Team Leadership and Development

• Inspire, lead and motivate colleagues supporting the Village Hall, events and brand activations.
• Create clear roles and responsibilities for each activation, ensuring team members understand what is expected of them.
• Encourage collaboration and positive working relationships across Retail, Café, Events and Head Office teams.

Operational Excellence

• Ensure Village Hall and event operations run smoothly, safely and in line with company standards.
• Ensure relevant team members are trained and confident in till procedures, refunds, exchanges and payment processes.
• Support the setup and breakdown of activations while ensuring products and equipment are handled correctly.

Visual Merchandising and Brand Standards

• Partner with the Visual Merchandising and Creative teams to ensure concepts are executed as intended.
• Maintain excellent housekeeping standards across customer-facing and back-of-house areas.

Cross-Functional and Cross-Store Collaboration

• Build strong working relationships with Retail, Events, Marketing, Operations, Logistics, Visual Merchandising, the Anya Café and other relevant teams.
• Provide leadership or operational support to Sloane Street, Collection, Labelled and Anya Life when required.

What you need to success

• Experience working in a luxury or premium retail leadership role, ideally at Supervisor, Team Lead or Assistant Manager level.
• Experience supporting events, launches, pop-ups, experiential retail or customer activations would be highly beneficial.
• A warm, engaging and customer-focused leadership style.
• Excellent organisational skills with the ability to manage several priorities at once.
• Confidence managing stock, cash, till processes and daily retail operations.
• A proactive, solutions-focused approach and the ability to remain calm under pressure.
• A collaborative approach, with the credibility to work effectively across retail and central teams.
• Energy, resilience, adaptability and a natural sense of humour.

Anya Hindmarch is an equal opportunities employer and positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, , sexual orientation, gender reassignment, religion or belief, or pregnancy and maternity. If you need reasonable adjustments at any point in the application or interview process, please let us know.

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