At a Glance
- Tasks: Lead global digital strategy and e-commerce operations for a luxury brand.
- Company: Join Anya Hindmarch, a renowned luxury brand with a commitment to sustainability.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and community engagement.
- Why this job: Shape the future of luxury e-commerce while making a positive impact on the planet.
- Qualifications: Proven experience in luxury e-commerce and strong leadership skills.
The predicted salary is between 100000 - 150000 £ per year.
We are looking for a Director of Digital & Ecommerce to own our end-to-end global digital presence from trading performance and ecommerce operations to digital brand experience and team leadership. This is a senior, commercially focussed role for someone who understands that luxury online is not just a transaction, but an extension of the brand. The role reports to the Brand and Commercial Director as a key member of the SLT, based at our Head Office in Battersea.
THE BRAND
Anya Hindmarch founded her business in London in 1987 and it has since grown into a global brand. Today, it is known for craft, wit and extraordinary attention to detail. We create experiences as considered as the products themselves. Our global website is central to how we present the brand and trade internationally, serving customers across UK, EMEA, the US and beyond. The brand is committed to creating responsibly and constantly strives to innovate to reduce its impact on the earth, while also using its platform to drive education and discussion around sustainability. Testament to this are projects such as I Am A Plastic Bag, The Universal Bag - a unique collaboration with supermarkets to rethink the reusable shopping bag, and Return to Nature, a collection of bags which are intended to biodegrade and compost at the end of their useful life. The work around sustainability continues, paying heed to the mantra, ‘progress, not perfection.’ Anya launched the Village on Pont Street in London’s Chelsea in 2021. This is a community of neighbouring stores and a cafe. Ever evolving, it centres around the Village Hall, which hosts innovative concepts, collaborations and exhibitions, all of which are amplified digitally. These have included collaborations with Boots and Peanuts, as well as our renowned Christmas Grotto and Ice Cream Project.
THE ROLE
- Own the global e-commerce P&L, driving profitable growth while optimising the digital technology stack to improve performance and customer experience.
- Develop and manage e-commerce trading forecasts, including key performance metrics, channel performance and customer acquisition and retention targets.
- Oversee the day-to-day management of UK, EU, US, and Japanese e-commerce websites (working with our local team in Japan), including content, product launches, and trading initiatives.
- Develop international expansion, including localisation strategy, market-specific trading, and cross-border logistics decisions.
- Define and align digital marketing budgets and ROI expectations in collaboration with finance and senior leadership teams.
- Work cross-functionally with brand, merchandising and creative teams to execute key trading events, including product launches, capsule collections, and VIP activations.
- Ensure all online touchpoints — editorial, product pages, campaigns — reflect the creativity of the brand.
- Drive digital transformation initiatives in partnership with IT and other relevant departments.
- Lead CRM strategy and customer segmentation to enhance engagement and increase lifetime value across VIP and core customer groups.
- Oversee digital marketing channels, including email, paid search, paid social, SEO and affiliate marketing, to improve customer acquisition, retention, and ROI through strategic agency management.
- Define and deliver the digital roadmap from site experience and UX to platform development, personalisation, and performance in collaboration with development agency partners.
- Continuously evaluate and optimise the technology stack to support business growth and evolving operational needs.
- Lead, mentor and develop a digital team of ecommerce, trading, digital marketing and customer service specialists.
ABOUT YOU
- A commercial, digital leader with a genuine understanding and appreciation of brand.
- You have built and run ecommerce operations for a luxury or premium brand and understand the balance of protecting the brand and driving revenue.
- Proven track record owning an ecommerce P&L for global sites.
- Can demonstrate strong revenue growth and how this was achieved.
- Experience in international trading - multi-currency, multi-market, with an understanding of localisation and cross-border logistics.
- Excellent understanding of UX, site optimisation, and customer experience, you are equally comfortable talking to a developer and a Creative Director.
- Experience leading and developing a digital team of 5+ people.
- Deep understanding of CRM, personalisation, and retention strategies to build a high-value customer base.
- Comfortable with using data and analytics not just to report, but also to make informed business decisions.
- Cultural awareness - you care about product, craftsmanship and creativity not just conversion metrics.
- A self-starter who thrives working in an entrepreneurial environment.
EQUAL OPPORTUNITIES
Anya Hindmarch is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. If you need reasonable adjustments at any point in the application or interview process, please let us know.
Director of Digital & Ecommerce in London employer: Anya Hindmarch
Anya Hindmarch is an exceptional employer, offering a dynamic work environment in Battersea that fosters creativity and innovation. With a strong commitment to sustainability and community engagement, employees are encouraged to grow and develop their skills while contributing to meaningful projects. The company values its team members, providing opportunities for leadership and collaboration within a luxury brand that prioritises both craftsmanship and customer experience.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Digital & Ecommerce in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their digital presence and be ready to discuss how you can enhance it. Show them you’re not just another candidate, but someone who truly gets their brand.
✨Tip Number 3
Practice your pitch! Be clear about your experience and how it aligns with the role of Director of Digital & Ecommerce. Highlight your successes in driving revenue and improving customer experiences – make it memorable!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Director of Digital & Ecommerce in London
Some tips for your application 🫡
Show Your Passion for the Brand:When writing your application, let your enthusiasm for Anya Hindmarch and its values shine through. We want to see how you connect with our commitment to sustainability and luxury, so share your thoughts on how you can contribute to our brand's mission.
Tailor Your Experience:Make sure to highlight your relevant experience in e-commerce and digital leadership. We’re looking for someone who understands the luxury market, so be specific about your achievements and how they align with the role. Use examples that demonstrate your ability to drive growth and enhance customer experience.
Be Data-Driven:We love numbers! In your application, mention how you've used data and analytics to inform your decisions in previous roles. Show us how you’ve improved performance metrics and customer engagement through strategic insights—this is key for the Director of Digital & Ecommerce position.
Keep It Professional Yet Personal:While we appreciate professionalism, don’t hesitate to inject a bit of your personality into your application. We’re a creative brand, and we want to see the real you! Make sure to apply through our website to ensure your application gets the attention it deserves.
How to prepare for a job interview at Anya Hindmarch
✨Know the Brand Inside Out
Before your interview, dive deep into Anya Hindmarch's brand ethos and recent projects. Understand their commitment to sustainability and how it shapes their digital presence. This will show your genuine interest and help you connect your experience with their values.
✨Showcase Your E-commerce Expertise
Be ready to discuss specific examples of how you've driven revenue growth in previous roles. Prepare metrics that highlight your success in managing e-commerce P&L and improving customer experience. This will demonstrate your capability to own their global e-commerce operations.
✨Prepare for Cross-Functional Collaboration
Think about times when you've worked with different teams, like marketing, creative, and IT. Be prepared to share how you’ve successfully led projects that required collaboration across departments, as this role demands strong cross-functional leadership.
✨Emphasise Your Leadership Style
As a senior role, they’ll want to know how you lead and develop teams. Share your approach to mentoring and building a high-performing digital team. Highlight any specific strategies you've used to enhance engagement and retention among customers, showcasing your understanding of CRM.
