At a Glance
- Tasks: Convert warm leads into qualified opportunities and engage with prospects post-campaign.
- Company: Anvil Analytical is a leading SaaS provider in strategic sourcing and supplier management.
- Benefits: Enjoy competitive benefits and opportunities for professional development in a fast-paced environment.
- Other info: Opportunity to travel for conferences in Europe and beyond.
- Why this job: Join a rapidly growing team that drives meaningful change for clients across various sectors.
- Qualifications: Experience in B2B business development or inside sales within a SaaS environment is preferred.
The predicted salary is between 30000 - 40000 £ per year.
Anvil Analytical are looking for a Business Development Manager to sit between marketing activity and senior sales, with responsibility for converting early-stage interest into qualified opportunities. This role focuses on structured, targeted outreach across warm leads, defined accounts, and partner channels. The objective is to generate high-quality conversations and shape them into opportunities ready to be progressed by senior sales.
Role responsibilities
- Warm lead conversion
- Own follow-up of marketing-generated leads within HubSpot
- Engage promptly with prospects following campaigns, events, and inbound activity
- Progress conversations toward a defined use case and a confirmed meeting
- Maintain disciplined tracking of activity, status, and next steps
- Target account outreach
- Focus on relevant personas from existing data (e.g. procurement, transformation, analytics)
- Run structured call campaigns supported by LinkedIn and email
- Tailor messaging to specific use cases and market context
- Post/pre-event and conference follow-up
- Own engagement both before and after events and conferences
- Reconnect with contacts where initial momentum has been lost
- Move discussions back towards a clear next step and defined opportunity
- Partner development outreach
- Identify and engage potential partners (consultancies, advisory firms, complementary providers)
- Introduce Anvil’s proposition in a commercially relevant way
- Marketing alignment
- Work closely with marketing on active campaign themes and priorities
- Align outreach with current messaging, target industries, and priority use cases
- Provide feedback on market response and engagement quality
- Geographic expansion support
- Support targeted growth in priority geographies
- Build and execute outreach plans aligned to specific market pushes
How the role operates
- Acts as a bridge between marketing activity and senior sales
- Focuses on progressing early-stage engagement into qualified opportunities
- Hands off opportunities once there is a clear use case and appropriate stakeholder engagement
- Works closely with the Head of Sales on prioritisation, messaging, and targeting
Profile
- Experience in B2B business development or inside sales within a SaaS B2B environment preferable
- Comfortable engaging senior stakeholders through calls, LinkedIn, and email
- Able to combine structured activity with sound commercial judgement
- Strong communication skills with a credible, professional tone
- Experience using CRM and data tools (e.g. HubSpot, Cognism) preferred
Measures of success
- Consistent generation of qualified meetings and early-stage opportunities
- Effective conversion of marketing-generated leads
- Re-engagement of post-event and dormant contacts
- Clear visibility and discipline across all outreach activity
Why Anvil Analytical
- Rapid Growth: Our fast-paced environment offers unparalleled opportunities for professional development and career advancement.
- Impactful Work: Be part of a team that drives meaningful change for our clients, helping them navigate challenges with agility and insight.
- Globally focussed role: opportunity to travel as part of conference sponsorship in Europe and beyond.
- We offer a fast-paced environment part of a quickly expanding organisation. You’ll get the chance to establish yourself as the company continues to scale up with the opportunity to grow and progress your career at Anvil all whilst benefiting from a competitive range of benefits.
Company Description
Anvil Analytical is a SaaS provider that tackles the complex and recurring issues within strategic sourcing and supplier management. Our solutions are used by businesses large and small across all sectors and geographies to improve spend management and to measure and mitigate their carbon footprint. Increasingly, used by Private Equity to leverage spend across their portfolio companies.
Gartner Peer Insights recently voted us the overall number one Procurement Analytics platform, and 100% of our customers on Gartner would recommend us.
Business Development Representative in Hammersmith employer: Anvil Analytical
Anvil Analytical, based in a fast-paced environment, offers impactful work in strategic sourcing. With a focus on professional development, employees benefit from competitive perks while contributing to significant client outcomes. The company has been voted the number one Procurement Analytics platform by Gartner Peer Insights.
