At a Glance
- Tasks: Lead and develop a high-performing sales team to drive scalable revenue.
- Company: Join Sona, a dynamic start-up transforming an underserved market.
- Benefits: Competitive salary, growth opportunities, and a chance to shape the future.
- Other info: Work closely with marketing and product teams in a fast-paced environment.
- Why this job: Be at the forefront of innovation and make a real impact in sales.
- Qualifications: Experience in building sales teams and a passion for coaching.
The predicted salary is between 75600 - 92400 £ per year.
Requirements
- You've built or significantly scaled an AE team before, not just run one that was already established.
- You've worked in an environment with high targets and high performance expectations.
- You've built pipeline generation engines that worked, and you can talk honestly about the ones that didn't.
- You're a genuine coach: the reps who worked for you left better than they arrived.
- You bring real operational rigour, structuring your weeks and months to execute rather than react.
- You've worked in a high-growth start-up or scale-up and know what it means to build without a safety net.
- You're genuinely curious about customers and the frontline market, and that curiosity shows in how you sell.
- Bonus: experience selling into frontline sectors (social care, hospitality, retail), or a background in workforce management, HR tech, or adjacent enterprise SaaS.
What the job involves
- At Sona, we’re selling into a market that has been underserved for decades, and the momentum is real.
- As our Sales Director, you’ll build and lead the AE team that turns that momentum into repeatable, scalable revenue.
- If you want to inherit a finished playbook, this isn’t the role. This is a build.
- You’ll take strong foundations, a product customers genuinely need and a growing pipeline, and shape how we generate demand, run deals, and coach reps to win.
- You’ll report to Nathan, our VP of Sales, and work hand in hand with marketing, product, and the customer team to keep the whole motion tight.
- Lead, coach, and develop the AE team, setting the standard for how we sell and how we win.
- Own pipeline generation as a core discipline and build the outbound engine that feeds sustainable growth.
- Bring sales rigour to how the team qualifies, runs, and closes complex, multi-stakeholder, multi-threaded deals.
- Get into the detail of live deals - the champion, the business value, the competition, and where the next push needs to come from.
- Set the operational rhythm of the team: pipeline reviews, forecasting, hiring, and coaching cadences.
- Own how the team is built, hiring high-quality reps and raising the bar as we scale.
- Partner with marketing on demand generation, and with product and customer teams to keep the sales motion sharp.
- Bring AI-first thinking to how the team sells, using AI tools to improve prospecting, deal intelligence, and rep productivity.
Sales Director employer: Antler
Noxus is an exceptional employer, offering a dynamic work culture that thrives on innovation and collaboration. With a focus on employee growth, team members are empowered to shape the future of AI-driven process transformation while working closely with top enterprise clients across the UK and Europe. The office-first environment in vibrant cities like London or Lisbon fosters creativity and connection, making it an ideal place for those seeking meaningful and rewarding employment.
We think you need these skills to ace Sales Director
Team Building
Pipeline Generation
Coaching Skills
Operational Rigour
Sales Strategy Development
Demand Generation
Complex Deal Management
