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- Tasks: Lead a sales team, design sales strategies, and drive performance in the Social Care sector.
- Company: Join Sona, an innovative AI-native platform transforming frontline workforce management for over 100k workers.
- Benefits: Enjoy a competitive salary, hybrid work, generous leave, share options, and professional development support.
- Why this job: Make a real impact in a growing company while shaping its culture and sales strategy.
- Qualifications: Experience in SaaS sales leadership, MEDDPICC fluency, and a data-driven mindset are essential.
- Other info: Be part of a dynamic team with opportunities for personal growth and exciting retreats.
The predicted salary is between 130000 - 150000 £ per year.
LocationHybrid – London Office
Employment TypeFull time
Location TypeHybrid
DepartmentSales
Compensation
£115K – £130K • Offers Equity • Offers Bonus • Double OTE
3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses – their people.
Enter Sona: the next generation of AI-native, frontline workforce management. We\’ve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams.
In 4 years, we\’ve already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 120+, and secured over $50M in funding from notable VC\’s, including Felicis, Northzone, Gradient Ventures (Google), SpeedInvest, Antler, and Notion Capital, plus notable angels like Tom Blomfield (Monzo).
It\’s a hugely exciting time to be joining the team as we\’re still small enough that you\’ll have a significant impact on the company\’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world‐class benefits in place. More on working at Sona here.
About the RoleAs our new Regional Sales Director, you\’ll lead half of our UK sales team and play a pivotal role in scaling how Sona sells across our core frontline industries: Social Care and Hospitality.
You\’ll define what great sales execution looks like in a fast‐growing, AI‐native SaaS company with a market‐leading, must‐have product. You\’ll own performance and coaching for a talented pod of AEs and help sharpen the processes and Playbook that help us consistently win new business.
Responsibilities
Coach and lead a pod of mid‐market AEs (£50k-250k ACV) to sustained high performance, enabling ramp‐stage reps to reach full attainment and driving increasing average deal size among seasoned reps
Contribute to a repeatable Sales Playbook tailored to buyers in our core markets that can be adopted in other verticals
Run weekly reviews and deal‐level support sessions, ensuring rigorous forecasting and sales discipline via MEDDPICC methodology
Partner with RevOps and Sales leadership to assess expansion opportunities, build go‐to‐market plans and execute new team launches
Own team recruitment, onboarding, culture building and performance management to maintain a high‐performing sales organisation
Drive a customer‐first, data‐driven culture, identifying funnel drop‐off points and optimising conversions at every stage
Requirements
Experience in frontline SaaS sales leadership with clear evidence of building consistent quota coverage across a team
A background as a quota‐bearing AE
MEDDPICC fluency is a must; you can coach others in its application
Comfortable working in quarterly‐quota selling cycles and net‐new logo environments
Process and data‐driven, detail‐oriented – able to diagnose issues from funnel data and drive improvement
You thrive in startups with fast‐paced, ambiguous environments that require resilience and resourcefulness
Bonus: background in Force Management / Command of the Message frameworks; experience recruiting high‐quality SDRs/BDRs
Benefits
Salary: £115‐130k + double OTE (uncapped)
Hybrid working with 3 days/week in our London office (Soho)
Share options
35 days annual leave (25 days standard plus 10 flexible public holiday days)
Extra day of leave for every year of service
Pension contributions matched up to 5%
Comprehensive health insurance
Enhanced parental leave & pay
Co‐working space stipend for those based outside London
Bi‐annual all expenses paid team retreats
The latest Macbook and equipment budget for your home office
Professional development budget
Unlimited free books
Compensation Range: £115K – £130K
#J-18808-Ljbffr
Regional Sales Director employer: Antler
Contact Detail:
Antler Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Director
✨Tip Number 1
Familiarise yourself with the MEDDPICC sales methodology, as it's crucial for this role. Being able to demonstrate your fluency in this framework during interviews will show that you can coach others effectively and drive sales discipline.
✨Tip Number 2
Research Sona's current market position and their Social Care vertical. Understanding their product offerings and how they differentiate from competitors will help you articulate a compelling vision for your GTM playbook.
✨Tip Number 3
Prepare examples of how you've successfully built and led high-performing sales teams in the past. Highlight specific metrics or achievements that showcase your ability to drive performance and quota coverage.
✨Tip Number 4
Network with current or former employees of Sona to gain insights into the company culture and expectations. This can provide you with valuable information to tailor your approach and demonstrate your fit within the team.
We think you need these skills to ace Regional Sales Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in frontline SaaS sales leadership. Emphasise your achievements in building quota coverage and any specific metrics that demonstrate your success.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Discuss how your background aligns with Sona's mission and how you can contribute to their growth, particularly in the Social Care vertical.
Showcase Your MEDDPICC Knowledge: Since fluency in MEDDPICC is a must, be sure to include examples of how you've successfully applied this methodology in previous roles. This will demonstrate your capability to coach others in its application.
Highlight Your Leadership Skills: Detail your experience in coaching and leading teams. Provide specific examples of how you've driven performance and built a high-performing sales culture, as these are key responsibilities for the Regional Sales Director role.
How to prepare for a job interview at Antler
✨Understand the Product
Make sure you have a solid grasp of Sona's AI-native workforce management platform. Familiarise yourself with its features, benefits, and how it stands out from traditional solutions. This knowledge will help you articulate why you're excited about the role and how you can contribute.
✨Showcase Your Sales Experience
Prepare to discuss your previous experience in frontline SaaS sales leadership. Highlight specific examples where you've built quota coverage and coached teams to success. Use metrics to demonstrate your impact, as numbers speak volumes in sales.
✨Familiarity with MEDDPICC
Since fluency in MEDDPICC is a must, be ready to explain how you've applied this methodology in past roles. Consider preparing a scenario where you successfully used MEDDPICC to close a deal or improve forecasting accuracy.
✨Cultural Fit and Team Building
Sona values a strong team culture, so think about how you can contribute to that. Be prepared to discuss your approach to recruitment, onboarding, and maintaining high performance within a sales team. Share examples of how you've fostered a positive and productive environment in previous positions.
