Product Marketing - Senior Manager

About Airalo

Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionises the telecom industry. We are a travel‑tech company and an equal‑opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect.

About you

We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self‑disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.

About the Role

Position: Full‑time / Employee
Location: Remote‑first within the UK or Spain. To be considered for this role, candidates must live in and possess valid work authorisation for one of these two countries.

Benefits: Health Insurance, work‑from‑anywhere stipend, annual wellness & learning credits, annual all‑expenses‑paid company retreat in a gorgeous destination and other benefits.

As the Senior Manager of Product Marketing, you will own how Airalo positions, launches, and grows its product portfolio globally. You’ll be the connective tissue between Product, Growth, CRM, Partnerships, and Customer Support — ensuring every team has the messaging, information, and enablement they need to sell and support our products effectively. This position reports into the Chief Growth Officer. You will shape the PMM function, set the strategic direction for how we bring our connectivity to market, and directly drive adoption, engagement, and monetisation across the Airalo lifecycle.

What you’ll do

• Own Airalo’s product narrative: define clear, differentiated positioning for each product and customer segment (B2C travellers, B2B partners, enterprise).
• Develop and maintain a messaging framework that scales across channels, markets, and languages.
• Ensure consistency between product value and how it’s communicated externally.
• Lead GTM planning for new products, features, and market expansions — from strategy through execution.
• Partner with Growth, CRM, and Partnerships to design integrated launch plans with clear goals, channels, and success metrics.
• Where relevant, develop partner‑specific GTM motions in coordination with the Partnerships team.
• Build and maintain a deep understanding of Airalo’s customers, segments, and buying behaviours.
• Commission and synthesise market research, competitive analysis, and customer feedback to inform product and marketing strategy.
• Serve as the internal voice of the customer across Product, Marketing, and Leadership.
• Drive strategies to increase activation, engagement, upsell, and retention across the customer lifecycle.
• Work with CRM, Growth and Product to design lifecycle campaigns grounded in product value and behavioural data.
• Identify and close gaps between product capability and customer awareness/usage.
• Partner with Product Management on roadmap planning to ensure marketing is integrated early.
• Define launch tiers and coordinate cross‑functional readiness across Marketing, Support, Sales, and Partnerships.
• Own launch retrospectives and continuously improve the launch playbook.
• Equip Growth, CRM, Partnerships, and Customer Support with positioning guides, competitive battlecards, objection‑handling materials, and product updates.
• Ensure internal teams can speak confidently and accurately about Airalo products.
• Build a cadence for keeping teams current as the product evolves.
• Develop structured training programmes so that customer‑facing teams deeply understand the product.
• Create onboarding materials for new hires in GTM roles.
• Partner with L&D (if applicable) to scale training delivery.

What you’ll bring

• 8+ years of product marketing experience, including senior leadership in a high‑growth tech, consumer, or marketplace company.
• Proven track record of owning end‑to‑end GTM strategy for complex or global products.
• Strong ability to distil complex products into clear, compelling messaging for diverse global audiences.
• Experience working cross‑functionally across Product, Growth, CRM, Sales, and Support.
• Data‑fluent: comfortable using analytics and research to drive decisions and measure impact.
• Excellent written and verbal communication skills; executive‑level presentation skills.
• Experience in travel, mobile, fintech, or marketplace businesses is a plus.
• Comfortable working in a remote‑first, globally distributed environment.
• Experience managing both B2C and B2B/B2C products, with a primary focus on B2C.
• Extensive experience with multi‑country product coverage, including managing products and users across multiple regions (global experience is a plus).

Equal‑Opportunity Employment

Airalo is an equal‑opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process.