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For Companies At a Glance
- Tasks: Lead performance marketing strategies to drive growth and manage a multi-million dollar budget.
- Company: Join Airalo, the world's first eSIM store revolutionising global connectivity.
- Benefits: Enjoy health insurance, remote work flexibility, and annual retreats in stunning locations.
- Other info: Work in a diverse, inclusive environment with opportunities for personal and professional growth.
- Why this job: Make impactful decisions that shape the future of travel tech and telecom.
- Qualifications: 10+ years in performance marketing with strong analytical and decision-making skills.
The predicted salary is between 80000 - 100000 ÂŁ per year.
About Airalo
Alo! Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionises the telecom industry. We are a travel‑tech company and an equal‑opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect.
About you
We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self‑disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.
About the Role
- Position: Full‑time / Employee
- Location: Remote‑first within the UK or Spain. Candidates must live in and possess valid work authorization for one of these two countries.
- Benefits: Health Insurance, work‑from‑anywhere stipend, annual wellness & learning credits, annual all‑expenses‑paid company retreat in a gorgeous destination & other benefits.
As the Director of Performance Marketing at Airalo, you’ll own how we deploy marketing spend to drive efficient growth. This is not a channel execution role. It’s a role focused on allocation, decision making, and building systems that scale what works. You’ll be responsible for deciding where we invest across markets and channels, how we scale, and what actually drives incremental growth. You will manage a multi‑million dollar global budget and continuously answer: “Where should the next dollar go?” This role requires making tradeoffs with imperfect data. Not every decision will be clean or obvious. The expectation is to make clear calls anyway and own the outcome.
Responsibilities
- Own how we deploy performance marketing spend across markets and channels
- Manage and optimize a multi‑million dollar budget to drive revenue and customer growth within CAC and payback targets
- Build a system that moves budget quickly toward what’s working and away from what isn’t
- Set clear rules for when to scale, test, or pull back spend
- Translate attribution data, MMM insights, and historical performance into real budget decisions
- Design and run incrementality tests, including geo holdouts and channel experiments
- Work with Data to run tests that lead to clear decisions, not just directional insights
- Define the role of each channel across the funnel and identify where each one actually works
- Identify scaling opportunities, inefficiencies, and saturation points across channels and markets
- Partner with Creative and Brand to improve performance through structured creative testing
- Work closely with Data, Finance, and MarTech to align on measurement, forecasting, and tracking
- Challenge assumptions and plans across teams to ensure we are prioritising the highest‑impact opportunities
- Establish and enforce clear performance guardrails, including blended CAC and payback expectations
Required Qualifications
- 10+ years in performance marketing, growth, or a similar role
- Experience managing and allocating multi‑million dollar marketing budgets
- Strong experience across Paid Social, Search, and app‑based growth channels
- Proven ability to make budget allocation decisions that drive measurable growth
- Deep understanding of attribution, incrementality, and the limitations of both
- Strong analytical thinking with the ability to turn data into decisions
- Experience operating in ambiguous environments and making decisions with imperfect information
- Clear and direct communication, with the ability to challenge and align stakeholders
Nice‑to‑Have
- Experience with MMM or advanced measurement frameworks
- Background in mobile‑first or app‑based businesses
- Experience in travel, marketplaces, or global consumer products
- Familiarity with tools such as Adjust, GA4, Firebase, or similar ecosystems
Equal‑Opportunity Statement
Airalo is an equal‑opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process.
Performance Marketing Director employer: Antler
Contact Detail:
Antler Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Director
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you show that you're not just a fit for the role, but for the team too!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences make you the perfect candidate for the Performance Marketing Director role. Keep it concise and focus on what you can bring to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Performance Marketing Director
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for performance marketing shine through! We want to see that you genuinely care about the role and how it fits into our mission at Airalo.
Be Specific About Your Experience: Don’t just list your past roles; dive into the details! Share specific examples of how you've managed multi-million dollar budgets and made impactful decisions. This helps us understand your thought process and expertise.
Tailor Your Application: Make sure to customise your application to reflect the skills and experiences mentioned in the job description. Highlight your analytical thinking and ability to work with imperfect data, as these are key for this role.
Keep It Clear and Concise: We appreciate clear communication, so keep your application straightforward. Avoid jargon and focus on conveying your message effectively. Remember, we’re looking for someone who can communicate well across teams!
How to prepare for a job interview at Antler
✨Know Your Numbers
As a Performance Marketing Director, you'll be managing a multi-million dollar budget. Brush up on your financial acumen and be ready to discuss how you've allocated budgets in the past. Prepare specific examples of how your decisions led to measurable growth.
✨Master the Art of Data Interpretation
You'll need to translate complex data into actionable insights. Familiarise yourself with attribution models and incrementality tests. Be prepared to explain how you've used data to make tough decisions in ambiguous situations.
✨Showcase Your Collaborative Spirit
Airalo values teamwork and collaboration. Think of examples where you've worked closely with creative teams or other departments to drive performance. Highlight your ability to communicate clearly and align stakeholders around common goals.
✨Embrace Ambiguity
This role requires making decisions with imperfect information. Be ready to discuss times when you had to make tough calls without all the data. Show that you can thrive in uncertain environments and still deliver results.