At a Glance
- Tasks: Own and scale Twirl’s paid acquisition efforts, focusing on Google Ads and creative testing.
- Company: Join Twirl, a dynamic startup in the exciting UGC space.
- Benefits: Enjoy unlimited holidays, gym membership, free meals, and a wellness allowance.
- Other info: Flexible work options and opportunities for professional growth.
- Why this job: Make a real impact in a fun, fast-paced environment with cool brands.
- Qualifications: Strong B2B digital marketing experience, especially in SaaS or tech scale-ups.
The predicted salary is between 40000 - 50000 £ per year.
We’re looking for a hands‑on Performance Marketing Manager to own and scale Twirl’s paid acquisition efforts, with Google Search as the primary channel. We’re looking for someone who understands the full acquisition journey, from creative testing and ad copy to landing pages, conversion tracking and revenue generation. Google Ads is already a meaningful growth channel for us, but we believe there is significant opportunity to improve efficiency, strengthen our systems and scale sustainably over time. You’ll work closely with the founder and have direct ownership over one of the most important growth levers in the business.
Key Responsibilities
- Own and optimise full Google Ads performance, Meta ads and LinkedIn ads (currently retargeting only)
- Improve lead quality, conversion rates, and acquisition efficiency
- Monitor campaign performance and identify growth opportunities
- Manage budgets responsibly while maintaining profitability
Creative Responsibilities
- Develop and test new messaging angles and ad copy
- Coordinate or create lightweight creative assets
- Improve landing page performance and conversion rates
- Build a structured experimentation process across ads, creatives, and landing pages
Qualifications
- Strong experience in B2B digital/performance marketing, ideally in SaaS or tech scale‑ups
- Strong experience managing budgets across Google Ads, LinkedIn, Meta, programmatic, and remarketing platforms
- Deep understanding of full‑funnel marketing, attribution models, conversion metrics, CAC, LTV, and ROI reporting
- Proficient in marketing tools like HubSpot, Google Analytics and other relevant MarTech solutions
Work Environment
Option to work remotely or from our London office in North Greenwich.
Perks (Full‑time only)
- A Thrilling Work Environment: Be part of one of the most exciting creative industries right now.
- Work with the Coolest Brands: Build relationships with key decision‑makers and marketers in the consumer brand space.
- Gym Membership: A body that moves thinks faster—we’ve got your fitness covered.
- Free Tech: We’ll equip you with the tools you need to do your best work.
- Free Healthy Breakfast + Lunch: When you’re in the office, we’ll cover your lunch from Fuelhub and breakfast snacks.
- Monthly Wellness Allowance: Treat yourself to something that genuinely supports your mental or physical wellbeing.
- Unlimited Holidays: Unlimited time off, as long as you get sh*t done!
- Cool Workspace: A cozy office in North Greenwich, complete with daily coffee runs, a comfy setup, and amazing colleagues.
Twirl is an equal opportunity employer and values diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.
Performance Marketer (B2B Focused) employer: Antler
Twirl is an exceptional employer that fosters a dynamic and inclusive work culture, offering flexible working arrangements either remotely or from our vibrant North Greenwich office. Employees enjoy unique benefits such as unlimited holidays, a monthly wellness allowance, and the opportunity to work with leading consumer brands, all while being part of a fun and professional team dedicated to innovation in the UGC space.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketer (B2B Focused)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can optimise their Google Ads and improve conversion rates based on your expertise.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Performance Marketer (B2B Focused)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Performance Marketer role. Highlight your experience with Google Ads and B2B marketing, as we want to see how you can contribute to our growth at Twirl.
Showcase Your Achievements:Don’t just list your responsibilities; share specific results you've achieved in previous roles. Use metrics to demonstrate how you improved conversion rates or managed budgets effectively—numbers speak volumes!
Be Creative:Since this role involves creative testing and messaging, feel free to show off your creative side in your application. Maybe include a unique angle in your cover letter or a brief case study of a successful campaign you’ve run.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Antler
✨Know Your Numbers
As a Performance Marketer, you'll need to demonstrate your understanding of key metrics like CAC, LTV, and ROI. Brush up on these concepts and be ready to discuss how you've used them in past roles to drive results.
✨Showcase Your Creative Side
Since the role involves developing and testing new messaging angles and ad copy, come prepared with examples of successful campaigns you've run. Bring along any creative assets or case studies that highlight your ability to improve landing page performance and conversion rates.
✨Familiarise Yourself with Tools
Make sure you're well-versed in the marketing tools mentioned in the job description, like Google Analytics and HubSpot. Be ready to discuss how you've leveraged these tools to optimise campaigns and track performance effectively.
✨Ask Insightful Questions
Prepare thoughtful questions about Twirl's current marketing strategies and future goals. This shows your genuine interest in the company and helps you understand how you can contribute to their growth as a Performance Marketer.
