At a Glance
- Tasks: Own and scale Twirl's paid acquisition efforts across Google Ads, Meta, and LinkedIn.
- Company: Join Twirl, a dynamic startup in the exciting UGC space.
- Benefits: Enjoy unlimited holidays, gym membership, free meals, and a monthly wellness allowance.
- Other info: Flexible work environment with options for remote or London office.
- Why this job: Make a real impact on growth while working with cool brands and a fun team.
- Qualifications: Strong B2B digital marketing experience, especially in SaaS or tech scale-ups.
The predicted salary is between 40000 - 50000 £ per year.
We're looking for a hands‐on Performance Marketing Manager to own and scale Twirl's paid acquisition efforts, with Google Search as the primary channel. We're looking for someone who understands the full acquisition journey, from creative testing and ad copy to landing pages, conversion tracking and revenue generation. Google Ads is already a meaningful growth channel for us, but we believe there is significant opportunity to improve efficiency, strengthen our systems and scale sustainably over time. You'll work closely with the founder and have direct ownership over one of the most important growth levers in the business.
Key Responsibilities- Own and optimise full Google Ads performance, Meta ads and LinkedIn ads (currently retargeting only)
- Improve lead quality, conversion rates, and acquisition efficiency
- Monitor campaign performance and identify growth opportunities
- Manage budgets responsibly while maintaining profitability
- Develop and test new messaging angles and ad copy
- Coordinate or create lightweight creative assets
- Improve landing page performance and conversion rates
- Build a structured experimentation process across ads, creatives, and landing pages
- Strong experience in B2B digital/performance marketing, ideally in SaaS or tech scale‐ups
- Strong experience managing budgets across Google Ads, LinkedIn, Meta, programmatic, and remarketing platforms
- Deep understanding of full‐funnel marketing, attribution models, conversion metrics, CAC, LTV, and ROI reporting
- Proficient in marketing tools like HubSpot, Google Analytics and other relevant MarTech solutions
Option to work remotely or from our London office in North Greenwich.
Perks (Full‐time only)- A Thrilling Work Environment: Be part of one of the most exciting creative industries right now. While we're a startup, we pride ourselves on professionalism and have worked hard to become a thought leader in the UGC space.
- Work with the Coolest Brands: Build relationships with key decision‐makers and marketers in the consumer brand space—and enjoy the perks of receiving their awesome products at our office.
- Gym Membership: A body that moves thinks faster—we've got your fitness covered.
- Free Tech: We'll equip you with the tools you need to do your best work.
- Free Healthy Breakfast + Lunch: When you're in the office, we'll cover your lunch from Fuelhub and breakfast snacks.
- Monthly Wellness Allowance: Treat yourself to something that genuinely supports your mental or physical wellbeing.
- Unlimited Holidays: Unlimited time off, as long as you get sh*t done!
- Cool Workspace: A cozy office in North Greenwich, complete with daily coffee runs, a comfy setup, and amazing colleagues.
Twirl is an equal opportunity employer and values diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.
Performance Marketer (B2B Focused) in London employer: Antler
Twirl is an exceptional employer that fosters a dynamic and inclusive work culture, offering flexible working arrangements either remotely or from our vibrant London office in North Greenwich. Employees enjoy unique perks such as unlimited holidays, a monthly wellness allowance, and free healthy meals, all while being part of a passionate team dedicated to innovation in the performance marketing space. With opportunities for personal and professional growth, Twirl empowers its employees to thrive in a supportive environment that values creativity and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketer (B2B Focused) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Make sure to highlight your experience with Google Ads and how you've optimised campaigns in the past.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Performance Marketer (B2B Focused) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Performance Marketer role. Highlight your experience with Google Ads and B2B marketing, as we want to see how you can contribute to our growth journey.
Showcase Your Achievements:Don’t just list your responsibilities; share specific results you've achieved in previous roles. Use metrics to demonstrate how you've improved conversion rates or managed budgets effectively—numbers speak volumes!
Be Creative:Since this role involves creative responsibilities, feel free to show off your creative side in your application. Whether it’s a unique cover letter format or a clever way to present your portfolio, we love fresh ideas!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Antler
✨Know Your Numbers
As a Performance Marketer, you'll need to be comfortable discussing metrics like CAC, LTV, and ROI. Brush up on these concepts before your interview, and be ready to share examples of how you've used data to drive marketing decisions in the past.
✨Showcase Your Creativity
Since the role involves developing and testing new messaging angles and ad copy, come prepared with examples of successful campaigns you've run. Bring along any creative assets you've worked on, and be ready to discuss your thought process behind them.
✨Understand the Full Funnel
Make sure you can articulate the full acquisition journey from ad copy to landing pages. Be prepared to discuss how you've optimised each stage in previous roles, and think about how you would approach this at Twirl specifically.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about Twirl's current marketing strategies, challenges they face, and their vision for growth. This shows your genuine interest in the company and helps you assess if it's the right fit for you.
