Founding Brand Designer in London
Founding Brand Designer

Founding Brand Designer in London

London Full-Time 55000 - 70000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Own and evolve Sona's visual identity across all platforms, creating engaging designs and animations.
  • Company: Join a fast-growing AI-native workforce management company making a real impact.
  • Benefits: Competitive salary, equity options, 35 days leave, and professional development budget.
  • Why this job: Be a founding designer with real ownership and influence on brand direction.
  • Qualifications: Strong brand experience, business understanding, and proficiency in AI design tools.
  • Other info: Flexible hybrid work environment with excellent career growth opportunities.

The predicted salary is between 55000 - 70000 £ per year.

Location: Hybrid - London Office

Employment Type: Full time

Location Type: Hybrid

Department: Marketing

Compensation: £55K – £70K • Offers Equity

3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses - their people.

Enter Sona: the next generation of AI-native, frontline workforce management. We’ve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams.

In 4 years, we’ve already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 120+, and secured over $50M in funding from notable VC’s, including Felicis, Northzone, Gradient Ventures (Google), SpeedInvest, Antler, and Notion Capital, plus notable angels like Tom Blomfield (Monzo).

It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class benefits in place.

About the Role:

We’re hiring our first brand designer to own and evolve Sona's visual identity through our next phase of growth. We need someone to take ownership of the brand and bring it to life across every touchpoint, executing at pace, iterating based on what works, and building the systems that let us scale without losing quality.

We’re looking for someone with strong brand experience and enough business understanding to visually represent the benefits and use cases of our product. A strategic thinker with a natural "just do it" attitude who prides themselves on both speed of production and obsession with detail.

Responsibilities:

  • Own and evolve Sona's visual identity across everything: website, product marketing, sales materials, social, events.
  • Build the visual systems, guidelines, and templates that will scale as we grow, including a design system in Google Slides that makes it easy for anyone to create on-brand presentations.
  • Create assets across web, digital, print, and video. Produce motion graphics and animations.
  • Handle photography and video production for campaigns and customer stories.
  • Experiment constantly with AI tools to move faster.

Requirements:

  • Strong brand experience. You’ve built or evolved brand identities before. You understand how visual systems work at scale and how to create consistency without rigidity.
  • Business understanding. You can translate product benefits and use cases into visual stories. You’re not just making things look good—you’re helping people understand why they should care.
  • AI-native workflow. You’re fluent in Midjourney, Runway, Figma AI, Adobe Firefly, and whatever launched last week. You see AI as a force multiplier that lets you move fast without compromising quality.
  • Real versatility. You move between brand design, graphic design, animation, photography, and video editing. You don’t wait for someone else to handle the bits you don’t fancy.
  • Speed and detail. You pride yourself on both. You can turn things around quickly and you sweat the small stuff. Kerning matters. Frame rates matter.
  • B2B experience. You’ve worked in B2B SaaS before, ideally with customers in industries like hospitality, retail, healthcare, or logistics.
  • London-based. This role is in our London office (flexible hybrid).

Benefits:

  • Salary: £55-70k
  • Share options
  • 35 days annual leave (25 days standard plus 10 flexible public holiday days)
  • Extra day of leave for every year of service
  • Pension contributions matched up to 5%
  • Comprehensive health insurance
  • Enhanced parental leave & pay
  • Co-working space stipend for those based outside London
  • Bi-annual all expenses paid team retreats
  • The latest Macbook and equipment budget for your home office
  • Professional development budget
  • Unlimited free books

Note: this represents a typical benefits package for a UK-based, full-time employee. Exact details may vary based on location and employment type but we try to be as fair as possible to all of our team members. Please ask your contact in the Talent team to clarify the available benefits for you.

Compensation Range: £55K - £70K

Founding Brand Designer in London employer: Antler

At Sona, we pride ourselves on being an exceptional employer that values creativity and innovation, especially in our London office where the Founding Brand Designer will play a pivotal role in shaping our visual identity. With a flexible hybrid work culture, competitive salary, generous leave policies, and a commitment to professional development, we empower our team members to thrive while making a meaningful impact on frontline workforce management. Join us to be part of a dynamic team that celebrates ownership, collaboration, and growth in a rapidly evolving industry.
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Contact Detail:

Antler Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Founding Brand Designer in London

✨Tip Number 1

Get to know the company inside out! Research Sona's mission, values, and recent projects. This way, when you chat with us, you can show off your knowledge and passion for what we do.

✨Tip Number 2

Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral—always a bonus!

✨Tip Number 3

Prepare for the interview by practising common questions and showcasing your portfolio. We want to see your creative flair and how you think strategically about brand design.

✨Tip Number 4

Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows us that you're genuinely interested in joining the team.

We think you need these skills to ace Founding Brand Designer in London

Brand Design
Visual Identity Development
Graphic Design
Animation
Photography
Video Editing
Motion Graphics
AI Tools Proficiency
Figma AI
Adobe Firefly
Midjourney
Runway
B2B SaaS Experience
Attention to Detail
Speed of Production

Some tips for your application 🫡

Show Off Your Brand Experience: Make sure to highlight your previous work with brand identities. We want to see how you've evolved brands and created visual systems that scale. Share specific examples that demonstrate your understanding of both aesthetics and business needs.

Be a Storyteller: When you write about your experience, think about how you can translate product benefits into visual stories. We’re looking for someone who can help people understand why they should care about our brand, so make it clear how your design work has done this in the past.

Embrace AI Tools: Since we’re all about moving fast without losing quality, let us know how you’ve used AI tools in your design process. Whether it's Midjourney or Figma AI, show us how these tools have helped you create amazing work quickly.

Keep It Professional and Personal: While we love creativity, don’t forget to keep your application professional. Tailor your CV and cover letter to reflect our values and the role. And hey, if you can inject a bit of your personality into it, even better! Apply through our website to make sure it gets to us directly.

How to prepare for a job interview at Antler

✨Know Your Brand Inside Out

Before the interview, dive deep into Sona's brand identity and visual elements. Understand how they communicate their values and mission. Be ready to discuss how you can enhance and evolve this identity, showcasing your strong brand experience.

✨Showcase Your Versatility

Prepare a portfolio that highlights your skills across various mediums—graphic design, animation, photography, and video editing. Make sure to include examples that demonstrate your ability to adapt and create consistent visual stories that resonate with B2B audiences.

✨Embrace AI Tools

Familiarise yourself with the latest AI tools mentioned in the job description, like Midjourney and Figma AI. During the interview, share specific examples of how you've used these tools to streamline your workflow and enhance your creative output.

✨Be Ready to Discuss Speed and Detail

Prepare to talk about how you balance speed and attention to detail in your work. Bring examples where you've had to turn projects around quickly without sacrificing quality, and highlight your obsession with the finer details, like kerning and frame rates.

Founding Brand Designer in London
Antler
Location: London
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  • Founding Brand Designer in London

    London
    Full-Time
    55000 - 70000 £ / year (est.)
  • A

    Antler

    50-100
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