At a Glance
- Tasks: Lead and optimise performance marketing across Google, Meta, and LinkedIn to drive growth.
- Company: Join Twirl, a dynamic startup in the exciting UGC space.
- Benefits: Enjoy unlimited holidays, free meals, gym membership, and a wellness allowance.
- Other info: Flexible work options and opportunities for professional growth.
- Why this job: Make a real impact in a fun, creative environment while working with top brands.
- Qualifications: Strong B2B digital marketing experience, especially in SaaS or tech scale-ups.
The predicted salary is between 50000 - 70000 £ per year.
We're looking for a hands‐on Performance Marketing Manager to own and scale Twirl's paid acquisition efforts, with Google Search as the primary channel. We're looking for someone who understands the full acquisition journey, from creative testing and ad copy to landing pages, conversion tracking and revenue generation. Google Ads is already a meaningful growth channel for us, but we believe there is significant opportunity to improve efficiency, strengthen our systems and scale sustainably over time. You'll work closely with the founder and have direct ownership over one of the most important growth levers in the business.
Key Responsibilities
- Own and optimise full Google Ads performance, Meta ads and LinkedIn ads (currently retargeting only)
- Improve lead quality, conversion rates, and acquisition efficiency
- Monitor campaign performance and identify growth opportunities
- Manage budgets responsibly while maintaining profitability
Creative Responsibilities
- Develop and test new messaging angles and ad copy
- Coordinate or create lightweight creative assets
- Improve landing page performance and conversion rates
- Build a structured experimentation process across ads, creatives, and landing pages
Qualifications
- Strong experience in B2B digital/performance marketing, ideally in SaaS or tech scale‐ups
- Strong experience managing budgets across Google Ads, LinkedIn, Meta, programmatic, and remarketing platforms
- Deep understanding of full‐funnel marketing, attribution models, conversion metrics, CAC, LTV, and ROI reporting
- Proficient in marketing tools like HubSpot, Google Analytics and other relevant MarTech solutions
Work Environment
- Option to work remotely or from our London office in North Greenwich.
Perks (Full‐time only)
- A Thrilling Work Environment: Be part of one of the most exciting creative industries right now. While we're a startup, we pride ourselves on professionalism and have worked hard to become a thought leader in the UGC space.
- Work with the Coolest Brands: Build relationships with key decision‐makers and marketers in the consumer brand space—and enjoy the perks of receiving their awesome products at our office.
- Gym Membership: A body that moves thinks faster—we've got your fitness covered.
- Free Tech: We'll equip you with the tools you need to do your best work.
- Free Healthy Breakfast + Lunch: When you're in the office, we'll cover your lunch from Fuelhub and breakfast snacks.
- Monthly Wellness Allowance: Treat yourself to something that genuinely supports your mental or physical wellbeing.
- Unlimited Holidays: Unlimited time off, as long as you get sh*t done!
- Cool Workspace: A cozy office in North Greenwich, complete with daily coffee runs, a comfy setup, and amazing colleagues.
Twirl is an equal opportunity employer and values diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.
B2B Performance Marketing Lead — Google & LinkedIn in London employer: Antler
Twirl is an exceptional employer that fosters a dynamic and inclusive work culture, offering flexible working arrangements in a vibrant London location or the option to work remotely. Employees enjoy unique benefits such as unlimited holidays, a monthly wellness allowance, and opportunities to collaborate with leading consumer brands, all while being part of a passionate team dedicated to innovation in the performance marketing space.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Performance Marketing Lead — Google & LinkedIn in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend events, and join relevant groups. The more connections you make, the better your chances of landing that B2B Performance Marketing Lead role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will help you stand out and demonstrate your expertise in Google Ads and LinkedIn campaigns.
✨Tip Number 3
Prepare for interviews by practising common questions related to performance marketing. Be ready to discuss your experience with budget management, conversion rates, and creative testing. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team at Twirl. Plus, it’s a great way to ensure your application gets noticed!
We think you need these skills to ace B2B Performance Marketing Lead — Google & LinkedIn in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the B2B Performance Marketing Lead role. Highlight your experience with Google Ads and LinkedIn, and show us how you've driven results in previous roles. We want to see how you can bring your unique skills to our team!
Showcase Your Achievements:When writing your application, don't just list your responsibilities—tell us about your successes! Use specific metrics to demonstrate how you've improved conversion rates or optimised campaigns. Numbers speak volumes, and we love a good success story!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who fits into our fun and dynamic culture, so don’t be afraid to show us who you are. A bit of humour or a personal touch can make your application stand out from the crowd!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, it shows us that you’re genuinely interested in joining our team at Twirl!
How to prepare for a job interview at Antler
✨Know Your Numbers
Before the interview, brush up on key performance metrics like CAC, LTV, and ROI. Be ready to discuss how you've used these metrics in past roles to drive successful campaigns. This shows you understand the business side of performance marketing.
✨Showcase Your Creativity
Prepare examples of creative ad copy and messaging angles you've developed. Bring along case studies or results from previous campaigns that highlight your ability to improve conversion rates and lead quality. This will demonstrate your hands-on experience and innovative thinking.
✨Familiarise Yourself with Tools
Make sure you're well-versed in the marketing tools mentioned in the job description, like Google Analytics and HubSpot. If you can, bring insights or reports from these tools to discuss during the interview. It’ll show you’re proactive and ready to hit the ground running.
✨Ask Insightful Questions
Prepare thoughtful questions about Twirl's current marketing strategies and future goals. Inquire about their approach to scaling Google Ads and how they measure success. This not only shows your interest but also helps you gauge if the company aligns with your career aspirations.
