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- Tasks: Own and evolve Sona's visual identity across all platforms, creating engaging designs and animations.
- Company: Join a fast-growing AI-native company transforming frontline workforce management.
- Benefits: Competitive salary, equity options, 35 days leave, and professional development budget.
- Why this job: Be a founding designer with real ownership and impact on brand direction and growth.
- Qualifications: Strong brand experience, business understanding, and proficiency in AI design tools.
- Other info: Flexible hybrid work environment with excellent career growth opportunities.
The predicted salary is between 55000 - 70000 £ per year.
3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses - their people.
Enter Sona: the next generation of AI-native, frontline workforce management. We’ve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams.
In 4 years, we’ve already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 120+, and secured over $50M in funding from notable VC’s, including Felicis, Northzone, Gradient Ventures (Google), SpeedInvest, Antler, and Notion Capital, plus notable angels like Tom Blomfield (Monzo).
It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class benefits in place.
About the Role
We’re hiring our first brand designer to own and evolve Sona's visual identity through our next phase of growth. We need someone to take ownership of the brand and bring it to life across every touchpoint, executing at pace, iterating based on what works, and building the systems that let us scale without losing quality.
We’re looking for someone with strong brand experience and enough business understanding to visually represent the benefits and use cases of our product. A strategic thinker with a natural "just do it" attitude who prides themselves on both speed of production and obsession with detail.
Responsibilities
- Own and evolve Sona's visual identity across everything: website, product marketing, sales materials, social, events.
- Build the visual systems, guidelines, and templates that will scale as we grow, including a design system in Google Slides that makes it easy for anyone to create on-brand presentations.
- Create assets across web, digital, print, and video. Produce motion graphics and animations.
- Handle photography and video production for campaigns and customer stories.
- Experiment constantly with AI tools to move faster.
Requirements
- Strong brand experience. You’ve built or evolved brand identities before. You understand how visual systems work at scale and how to create consistency without rigidity.
- Business understanding. You can translate product benefits and use cases into visual stories. You’re not just making things look good—you’re helping people understand why they should care.
- AI-native workflow. You’re fluent in Midjourney, Runway, Figma AI, Adobe Firefly, and whatever launched last week. You see AI as a force multiplier that lets you move fast without compromising quality.
- Real versatility. You move between brand design, graphic design, animation, photography, and video editing. You don’t wait for someone else to handle the bits you don’t fancy.
- Speed and detail. You pride yourself on both. You can turn things around quickly and you sweat the small stuff. Kerning matters. Frame rates matter.
- B2B experience. You’ve worked in B2B SaaS before, ideally with customers in industries like hospitality, retail, healthcare, or logistics.
- London-based. This role is in our London office (flexible hybrid).
Benefits
- Salary: £55-70k
- Share options
- 35 days annual leave (25 days standard plus 10 flexible public holiday days)
- Extra day of leave for every year of service
- Pension contributions matched up to 5%
- Comprehensive health insurance
- Enhanced parental leave & pay
- Co-working space stipend for those based outside London
- Bi-annual all expenses paid team retreats
- The latest Macbook and equipment budget for your home office
- Professional development budget
- Unlimited free books
Note: this represents a typical benefits package for a UK-based, full-time employee. Exact details may vary based on location and employment type but we try to be as fair as possible to all of our team members. Please ask your contact in the Talent team to clarify the available benefits for you.
Compensation Range: £55K - £70K
Founding Brand Designer employer: Antler
Contact Detail:
Antler Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Founding Brand Designer
✨Tip Number 1
Get to know the company inside out! Research Sona's mission, values, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral—always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions and showcasing your portfolio. Make sure to highlight your brand design experience and how it aligns with Sona's vision. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Sona team.
We think you need these skills to ace Founding Brand Designer
Some tips for your application 🫡
Show Off Your Brand Experience: Make sure to highlight your previous work with brand identities. We want to see how you've evolved brands and created visual systems that scale. Share specific examples that demonstrate your understanding of brand consistency and creativity.
Connect the Dots Between Design and Business: We’re looking for someone who can visually tell our product's story. In your application, explain how your designs translate product benefits into compelling visuals. Show us you understand the business side of things, not just the aesthetics.
Embrace AI Tools: Since we’re all about moving fast, let us know how you’ve used AI tools in your design process. Mention any experience with platforms like Midjourney or Figma AI, and how they’ve helped you enhance your workflow without sacrificing quality.
Keep It Personal and Authentic: When applying, don’t be afraid to let your personality shine through! We want to get a sense of who you are and how you fit into our culture. Apply through our website and make sure your application reflects your unique style and passion for design.
How to prepare for a job interview at Antler
✨Know Your Brand Inside Out
Before the interview, dive deep into Sona's brand identity and values. Understand how they position themselves in the market and be ready to discuss how your design philosophy aligns with their vision. This shows you’re not just a designer but someone who can embody and evolve their brand.
✨Showcase Your Versatility
Prepare a portfolio that highlights your range of skills—brand design, animation, photography, and video editing. Make sure to include examples that demonstrate your ability to create cohesive visual systems. This will prove you can handle the diverse responsibilities of the role.
✨Be Ready to Discuss AI Tools
Since Sona is looking for someone fluent in AI-native workflows, come prepared to talk about your experience with tools like Midjourney, Figma AI, and Adobe Firefly. Share specific examples of how these tools have enhanced your design process and allowed you to produce high-quality work quickly.
✨Emphasise Speed and Detail
During the interview, highlight your ability to balance speed with attention to detail. Discuss past projects where you had tight deadlines but still managed to deliver polished work. This will resonate well with Sona’s need for someone who can iterate quickly without sacrificing quality.
