At a Glance
- Tasks: Lead and optimise performance marketing campaigns on Google, LinkedIn, and Meta.
- Company: Join Twirl, a dynamic startup in the creative industry.
- Benefits: Enjoy unlimited holidays, free meals, gym membership, and wellness allowance.
- Other info: Flexible work options and opportunities for professional growth.
- Why this job: Make a real impact in a fun, fast-paced environment with exciting brands.
- Qualifications: Experience in B2B digital marketing and proficiency in Google Ads and analytics tools.
The predicted salary is between 40000 - 50000 £ per year.
We’re looking for a hands‑on Performance Marketing Manager to own and scale Twirl’s paid acquisition efforts, with Google Search as the primary channel. We’re looking for someone who understands the full acquisition journey, from creative testing and ad copy to landing pages, conversion tracking and revenue generation. Google Ads is already a meaningful growth channel for us, but we believe there is significant opportunity to improve efficiency, strengthen our systems and scale sustainably over time. You’ll work closely with the founder and have direct ownership over one of the most important growth levers in the business.
Key Responsibilities- Own and optimise full Google Ads performance, Meta ads and LinkedIn ads (currently retargeting only)
- Improve lead quality, conversion rates, and acquisition efficiency
- Monitor campaign performance and identify growth opportunities
- Manage budgets responsibly while maintaining profitability
- Develop and test new messaging angles and ad copy
- Coordinate or create lightweight creative assets
- Improve landing page performance and conversion rates
- Build a structured experimentation process across ads, creatives, and landing pages
- Strong experience in B2B digital/performance marketing, ideally in SaaS or tech scale‑ups
- Strong experience managing budgets across Google Ads, LinkedIn, Meta, programmatic, and remarketing platforms
- Deep understanding of full‑funnel marketing, attribution models, conversion metrics, CAC, LTV, and ROI reporting
- Proficient in marketing tools like HubSpot, Google Analytics and other relevant MarTech solutions
Option to work remotely or from our London office in North Greenwich.
Perks (Full‑time only)- A Thrilling Work Environment: Be part of one of the most exciting creative industries right now.
- Work with the Coolest Brands: Build relationships with key decision‑makers and marketers in the consumer brand space.
- Gym Membership: A body that moves thinks faster—we’ve got your fitness covered.
- Free Tech: We’ll equip you with the tools you need to do your best work.
- Free Healthy Breakfast + Lunch: When you’re in the office, we’ll cover your lunch from Fuelhub and breakfast snacks.
- Monthly Wellness Allowance: Treat yourself to something that genuinely supports your mental or physical wellbeing.
- Unlimited Holidays: Unlimited time off, as long as you get sh*t done!
- Cool Workspace: A cozy office in North Greenwich, complete with daily coffee runs, a comfy setup, and amazing colleagues.
Twirl is an equal opportunity employer and values diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.
B2B Performance Marketing Lead — Google & LinkedIn employer: Antler
Twirl is an exceptional employer that fosters a dynamic and inclusive work culture, offering flexible working arrangements in a vibrant London location or the option to work remotely. Employees benefit from unlimited holidays, a monthly wellness allowance, and a supportive environment that encourages personal and professional growth while collaborating with leading brands in the creative industry.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Performance Marketing Lead — Google & LinkedIn
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a B2B Performance Marketing role. You never know who might have the inside scoop on openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best performance marketing campaigns, especially those involving Google Ads and LinkedIn. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of full-funnel marketing and conversion metrics. Be ready to discuss how you've improved lead quality and acquisition efficiency in past roles—this is your chance to shine!
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team at Twirl. Plus, it makes it easier for us to keep track of your application and get back to you quickly.
We think you need these skills to ace B2B Performance Marketing Lead — Google & LinkedIn
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the B2B Performance Marketing Lead role. Highlight your experience with Google Ads and LinkedIn, and show us how you've driven results in previous roles. We want to see how you can bring your unique skills to Twirl!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use numbers and specific examples to demonstrate how you've improved conversion rates or managed budgets effectively. We love seeing tangible results that reflect your impact in performance marketing.
Be Creative with Your Cover Letter:Your cover letter is your chance to stand out! Use it to showcase your personality and passion for performance marketing. Tell us why you're excited about the opportunity at Twirl and how you can contribute to our growth. We appreciate a bit of flair!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at Twirl!
How to prepare for a job interview at Antler
✨Know Your Numbers
As a Performance Marketing Lead, you'll need to demonstrate your understanding of key metrics like CAC, LTV, and ROI. Brush up on these figures and be ready to discuss how you've used them to drive successful campaigns in the past.
✨Showcase Your Creative Side
Since the role involves developing new messaging angles and ad copy, come prepared with examples of your previous creative work. Bring along case studies or even mock-ups that highlight your ability to craft compelling ads that convert.
✨Understand the Full Funnel
Make sure you can articulate the entire acquisition journey from ad copy to landing pages. Be ready to discuss how you've optimised each stage in the funnel and what strategies you've implemented to improve conversion rates.
✨Be Ready for Budget Talk
Managing budgets is a key responsibility, so be prepared to discuss your experience with budget management across various platforms. Have specific examples ready that showcase how you've maximised ROI while maintaining profitability.
