At a Glance
- Tasks: Lead a dynamic team, drive sales, and deliver exceptional customer experiences.
- Company: Join Antler, a modern British travel brand with a rich heritage.
- Benefits: Enjoy 28 days annual leave, generous discounts, and health perks.
- Other info: Flexible hours and a collaborative culture where your ideas matter.
- Why this job: Be part of a flagship store opening and shape customer experiences.
- Qualifications: Retail experience with keyholding or supervisory skills required.
The predicted salary is between 24000 - 36000 £ per year.
The Opportunity
It’s an exciting time at Antler; we’ve reimagined our 110-year-old brand and are growing globally, making our ambitions a reality as we continue to build momentum. Today, Antler is a modern, globally recognised brand, blending British heritage with innovation, functionality, and timeless style. As we continue to grow, our new Regent Street flagship store represents a key moment for the brand — a space where customers can fully experience Antler, our products, and our story.
We are looking for an Assistant Store Manager to join the team as second-in-command. This is a hands-on, active role for someone who enjoys being on the shop floor and a role model to the rest of the team. While you will be a primary keyholder and responsible for the store when the Store Manager is away, you’ll spend the majority of your time selling, helping customers, and ensuring the team delivers a premium service. It’s a great fit for an experienced Brand Ambassador or Supervisor with a year or two of keyholding experience who is ready to take on more operational responsibility. This is an exciting opportunity to be part of a flagship opening and help shape how customers experience Antler on the high street.
To support the needs of our global brand and customers, candidates must be available to work flexibly, including weekdays, evenings, weekends, and peak trading periods.
The Company
Antler is the British travel lifestyle brand. With a new leadership team, we have an innovative and entrepreneurial approach to the way we operate. Established in 1914, we have a rich heritage - one that is respected and celebrated. Since ATR Brands acquired Antler in 2020, we’ve achieved a lot. We’ve reimagined the brand, invested in the team and are continuing to develop great products.
Day to Day Responsibilities
- Leading by Example: Spending the majority of your time on the floor, delivering a warm and knowledgeable customer experience that matches Antler’s standards.
- Driving Sales: Working as part of the team to meet daily and weekly sales targets, helping customers find the perfect luggage and accessories for their trips.
- Keyholding: Taking responsibility for opening and closing the store, including managing daily till procedures and security protocols.
- Second-in-Command: Acting as the senior lead on-site when the Store Manager is not around, ensuring the store runs smoothly and the team stays motivated.
- Product Expertise: Maintaining an expert level of knowledge regarding our materials and features to confidently educate both customers and the wider team.
- Maintaining Standards: Ensuring the store always looks beautiful and organised according to our brand guidelines.
- Operational Support: Assisting with stock management, deliveries, and supporting in-store events or product launches.
- Teamwork: Being a positive, collaborative, and reliable member of the store team.
The Requirements
It’s all about compatibility. These are the things you’ll need to thrive in the role at Antler.
- Retail Experience: Previous experience in a customer-facing retail or hospitality role, including demonstrable experience as a keyholder or supervisor.
- Reliability: You are dependable, proactive, and comfortable with the responsibility of managing a flagship site.
- Great Communicator: You are confident and friendly, with a genuine love for customer service and the ability to give clear direction to a team.
- Sales Focused: You naturally enjoy talking to people, building connections, and helping them make a purchase.
- Flexible: You are able to work different hours to support the needs of a global flagship, including evenings, weekends, and peak trading periods.
Physical Requirements
- Ability to stand and remain on your feet for extended periods during shifts.
- Ability to lift, carry, push, or pull stock and products (up to approximately 27 lbs / 12 kg).
- Ability to bend, reach, twist, and move comfortably around the store as required.
The Essentials
- 28 days annual leave + bank holidays (pro-rated for part-time employees).
- Generous staff discount and travel product allowance.
- A creative, collaborative culture where ideas are valued and voices are heard.
The Perks
Aside from the role, the people and our mission, here are some of the other things that make Antler a great place to work.
- Health: Health cash plan provided by Medicash.
- Wealth: Pension, life insurance and death in service.
- Family: Enhanced family leave for both primary and secondary careers.
Assistant Store Manager employer: Antler
Antler is an exceptional employer, offering a vibrant and collaborative work culture that values creativity and innovation. As part of our flagship Regent Street store team, you'll enjoy generous benefits including 28 days annual leave, a health cash plan, and a supportive environment that fosters personal and professional growth. Join us in shaping the future of a renowned British brand while delivering a premium customer experience in a dynamic retail setting.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Store Manager
✨Tip Number 1
Get to know the brand inside out! Familiarise yourself with Antler's products, history, and values. This way, when you walk into that interview, you can show off your passion and knowledge, making you stand out as a candidate who truly gets what the company is all about.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend any events related to Antler. Building relationships can give you insider info and might even lead to a referral, which can significantly boost your chances of landing that Assistant Store Manager role.
✨Tip Number 3
Prepare for situational questions! Think about how you would handle various scenarios on the shop floor, like dealing with difficult customers or motivating your team. Practising these responses will help you feel more confident during the interview and show that you're ready for the hands-on nature of the job.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Antler team. So, get your application in and let’s make this happen!
We think you need these skills to ace Assistant Store Manager
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how much you love customer service and retail. Share specific examples of how you've gone above and beyond for customers in the past.
Tailor Your CV:Make sure your CV is tailored to the Assistant Store Manager role. Highlight your keyholding experience and any relevant retail achievements. We’re looking for someone who can lead by example, so showcase your leadership skills!
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining the Antler team!
How to prepare for a job interview at Antler
✨Know the Brand Inside Out
Before your interview, dive deep into Antler's history and values. Understand their blend of British heritage with modern innovation. This knowledge will help you connect your experience to their brand story and show that you're genuinely interested in being part of their journey.
✨Showcase Your Customer Service Skills
As an Assistant Store Manager, you'll be on the shop floor delivering exceptional service. Prepare examples from your past roles where you've gone above and beyond for customers. Highlight how you can lead by example and motivate your team to do the same.
✨Demonstrate Sales Savvy
Antler is focused on driving sales, so come ready to discuss your sales achievements. Think of specific targets you've met or exceeded and how you helped customers find the right products. This will show that you understand the importance of sales in a retail environment.
✨Be Ready for Operational Questions
Since you'll be keyholding and managing the store in the absence of the Store Manager, expect questions about operational procedures. Brush up on your knowledge of till management, stock control, and security protocols. Being prepared will demonstrate your reliability and readiness for the role.
