The Opportunity
It’s an exciting time at Antler; we’ve reimagined our 110‑year‑old brand and are growing globally, making our ambitions a reality as we continue to build momentum.
Today, Antler is a modern, globally recognised brand, blending British heritage with innovation, functionality, and timeless style. As we continue to grow, our new Regent Street flagship store represents a key moment for the brand — a space where customers can fully experience Antler, our products, and our story.
We are seeking Sales Associates (full‑time and part‑time) to join our Retail team at our new Regent Street flagship store. You are not just selling luggage; you are the custodian of the Antler brand story and the architect of an exceptional customer experience. You will be the first point of connection, sharing our rich heritage, educating customers on our thoughtfully designed products, and delivering a premium, seamless service that reflects the quality of Antler itself.
This is an exciting opportunity to be part of a flagship opening and help shape how customers experience Antler on the high street.
To support the needs of our global brand and customers, candidates must be available to work flexibly, including weekdays, evenings, weekends, and peak trading periods.
Day to Day Responsibilities
Our environment is fast‑paced, agile, and opportunistic. We thrive in an entrepreneurial setting where your contribution matters every day. Your main responsibilities will be:
- Representing Antler: Always delivering a warm, knowledgeable, and premium customer experience that matches Antler's brand standards.
- Helping Customers: Getting to know our customers and helping them choose the perfect luggage, bags and accessories for their trips.
- Product Expertise: Learning everything about Antler’s products—the materials, features, and care—so you can confidently answer questions.
- Achieving Sales Goals: Working as part of a team to meet daily and weekly sales targets.
- Keeping it Looking Great: Making sure the store always looks beautiful, tidy, and organized according to brand guidelines.
- Operational Store Support: Helping with all daily tasks, including managing stock, re‑stocking shelves, and operating the till (cash register).
- Events: Helping out with in‑store events, product launches, and special brand moments.
- Teamwork: Being a positive, collaborative, and reliable member of the store team.
Requirements
It’s all about compatibility. These are the things you’ll need to thrive in the role at Antler.
- Great Communicator: You are confident and friendly when talking to people, with a genuine love for customer service.
- Experience: Previous experience in retail, hospitality, or any customer‑facing role.
- Reliable and Quick: You are reliable, proactive, and comfortable working in a busy, fast‑moving environment.
- Eager to Learn: You are enthusiastic about learning our products, processes, and the Antler brand story.
- Sales Focused: You naturally enjoy talking to people, building connections, and helping them make a purchase.
- Flexible: You are able to work different hours, including evenings, weekends, and our busiest periods.
Physical Requirements
- Ability to stand and remain on your feet for extended periods during shifts.
- Ability to lift, carry, push, or pull stock and products (up to approximately 27 lbs / 12 kg).
- Ability to bend, reach, twist, and move comfortably around the store as required.
The Perks
Aside from the role, the people and our big ambitions, here are some of the other things that make Antler a great place to work.
- Lifestyle: 28 days paid leave inclusive of Bank Holidays.
- Health: Health cash plan provided by Medicash.
- Wealth: Pension + pension advice, life insurance and discretionary company bonus.
- Family: Enhanced family leave for both primary and secondary careers.
- Benefits: Antler allowance and discount, Charlie HR perks, local discounts and cashback on various high street brands.
Sales Associate employer: Antler Ltd
Antler is an exceptional employer that offers a vibrant and dynamic work environment at our new flagship store on Regent Street. With a strong focus on employee growth, we provide comprehensive benefits including 28 days of paid leave, health cash plans, and generous family leave policies, all while fostering a culture of teamwork and innovation. Join us to be part of a brand that values your contributions and offers unique opportunities to connect with customers and share our rich heritage.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Associate
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Antler Ltd, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Antler Ltd!
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Antler Ltd, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Antler Ltd and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Antler Ltd that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Antler Ltd
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
