Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Analyse customer behaviour and optimise digital experiences across web and mobile platforms.
- Company: Join Anthropologie, a unique brand with over 200 stores worldwide, known for its curated style.
- Benefits: Enjoy flexible hours, employee discounts, wellness support, and opportunities for personal development.
- Why this job: Make an impact by transforming data into actionable insights that enhance customer experiences.
- Qualifications: Experience in web analytics, strong SQL skills, and proficiency in Google Analytics required.
- Other info: Collaborative environment with a focus on diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
About Us
Founded in 1992, Pennsylvania, USA, by current URBN chairman and president Dick Hayne, Anthropologie was named after his college major (with a decidedly French twist). Anthropologie now operates over 200 stores worldwide and has evolved into a leading one-of-a-kind destination for those seeking a curated mix of clothing, accessories, gifts, and home décor to reflect their personal style. In 2009, the brand launched its first store in London and now has over 18 stores in the UK and Europe.
Role Summary
We are looking for a Digital Analyst to join our team here at Anthropologie! You will be responsible for defining, collecting, and analysing visitor behaviour and data across the Anthropologie UK/EU website, app, and mobile applications to deliver actionable insights into the brand's ecommerce experience and digital marketing performance. Leveraging data from multiple sources whilst working closely with the Trade and Marketing teams, you will analyse customer behaviour and optimise website performance to enhance the overall user experience. This role requires a passion for learning, adaptability, and an ability to understand the wider business context.
What You'll Be Doing
- Analyse customer behaviour across digital touchpoints to understand the end-to-end customer journey and identify optimisation opportunities across Web, App, and Mobile platforms.
- Proactively identify underperforming areas across websites, mobile apps, and digital touchpoints, recommending actions to improve conversion, engagement, and user experience.
- Use Google Analytics and proprietary data sources to track user interactions, conversion funnels, and drop-off points, identifying key drivers of customer satisfaction and loyalty.
- Extract, combine, and analyse data from multiple sources using SQL, performing advanced analysis to uncover trends, patterns, and insights that inform business decisions.
- Develop and maintain interactive reports and dashboards using Qlik, owning regular performance reporting across key ecommerce KPIs including traffic, conversion, revenue, and customer experience.
- Partner with cross-functional teams to deliver insights aligned to business objectives and optimisation initiatives.
- Support the implementation and governance of Google Analytics tracking and tagging to ensure accurate and consistent measurement across digital platforms.
- Communicate insights and recommendations clearly through concise reporting, PowerPoint presentations, and stakeholder discussions.
- Provide ad-hoc analysis and insight support to the EU Digital team as required.
What You'll Need
- Proven strong experience as a Web Analyst or similar role in an eCommerce or digital marketing environment.
- Excellent technical skills in SQL for data extraction and manipulation from relational databases.
- Proficiency in Google Analytics or similar web analytics platforms, with a focus on analysing customer behaviour and website performance.
- Strong proficiency in report and dashboard building using Qlik or similar BI tools.
- Excellent PowerPoint and presentation skills, with the ability to convey complex concepts in a clear and concise manner.
- Strong analytical and problem-solving skills, with a keen attention to detail and the ability to derive actionable insights from data.
- Ability to work collaboratively in a fast-paced, cross-functional team environment.
The Perks
- Work-life balance: Flexible start and finish times, Bring your dog to work.
- Wellbeing: Employees Assistance program to support with mental, physical and financial health, Fully equipped free gym and on-site wellness room in Brick Lane, and 50% discount of external gym memberships, Private Medical Insurance.
- Employee Discount: Up to 40% off at all URBN Brands.
- Community: One paid day to either volunteer or fundraise for a charity of your choice.
- Travel: Cycle to work scheme, season ticket loan.
- Continued Development: We offer structured support within the business alongside continued learning and development.
Equal Opportunity Statement
URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements, and business needs.
Anthropologie Senior Digital Analyst in London employer: Anthropologie
Contact Detail:
Anthropologie Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Anthropologie Senior Digital Analyst in London
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Anthropologie on LinkedIn. A friendly chat can give us insider info about the company culture and maybe even a referral!
✨Tip Number 2
Prepare for the interview by diving deep into Anthropologie's digital presence. Familiarise yourself with their website and app, and think of ways you could enhance user experience based on your analysis skills.
✨Tip Number 3
Show off your analytical prowess! Bring examples of past projects where you've used SQL or Google Analytics to drive results. We love seeing how you can turn data into actionable insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the Anthropologie team.
We think you need these skills to ace Anthropologie Senior Digital Analyst in London
Some tips for your application 🫡
Show Your Passion for Data: When writing your application, let us see your enthusiasm for data analysis! Share specific examples of how you've used data to drive decisions in previous roles. We love candidates who can demonstrate a genuine interest in understanding customer behaviour.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Digital Analyst role. Highlight relevant experience with SQL, Google Analytics, and any BI tools you've used. We want to see how your skills align with what we're looking for!
Be Clear and Concise: In your application, clarity is key! Use straightforward language and avoid jargon where possible. We appreciate candidates who can communicate complex ideas simply, especially since you'll be presenting insights to various teams.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you're keen on joining the Anthropologie team!
How to prepare for a job interview at Anthropologie
✨Know Your Data
As a Digital Analyst, you'll be diving deep into data. Brush up on your SQL skills and be ready to discuss how you've used data to drive insights in previous roles. Prepare examples of how you've identified trends or optimisation opportunities in eCommerce.
✨Familiarise with Google Analytics
Since this role heavily relies on Google Analytics, make sure you understand its functionalities inside out. Be prepared to explain how you've used it to track user interactions and improve website performance. Maybe even bring along a case study!
✨Showcase Your Reporting Skills
You'll need to communicate complex data insights clearly. Practice presenting your findings using PowerPoint or similar tools. Think about how you can convey your analytical results in a way that’s engaging and easy to understand for stakeholders.
✨Understand the Brand
Research Anthropologie's brand values and their target audience. Be ready to discuss how your analytical work can align with their mission of providing a unique shopping experience. Showing that you understand their business context will set you apart from other candidates.
