At a Glance
- Tasks: Lead digital marketing strategies and optimise performance across various channels.
- Company: Join Anthropologie, a unique brand with a vibrant culture and global presence.
- Benefits: Enjoy flexible hours, employee discounts, wellness programmes, and ongoing learning opportunities.
- Other info: Opportunity to make a real impact while working with a talented team.
- Why this job: Be part of an exciting growth journey in a creative and dynamic environment.
- Qualifications: Experience in digital marketing, strong leadership skills, and a passion for retail.
The predicted salary is between 51750 - 63250 £ per year.
About Us
Founded in 1992, Pennsylvania, USA, by current URBN chairman and president Dick Hayne, Anthropologie was named after his college major (with a decidedly French twist) Anthropologie, which now operates over 200 stores worldwide, has evolved into a leading one-of-a-kind destination for those seeking a curated mix of clothing, accessories, gifts and home décor to reflect their personal style. In 2009 the brand launched its first store in London and now has over 18 stores in the UK and Europe.
Role Summary
Anthropologie is a constantly evolving brand and has experienced incredible growth over the last few years. We need talented, dynamic and creative people to join us on this exciting journey. This is an exciting time for our business, and we require people that are passionate about our brand. We are looking for a highly skilled Digital Marketing Manager with a proven track record of driving growth across Paid Search, Paid Social, Display, Affiliates and SEO in the UK and wider European markets. This is a pivotal role within the business for improving ROAS and growing all digital marketing channels in line with business goals.
What You'll Be Doing
- Supporting the Head of Digital Marketing in the development, management and execution of the Anthropologie EU digital marketing strategy.
- Management of external digital marketing agencies, ensuring delivery of channel strategy and performance through challenging partners on performance & areas for opportunities.
- Support the Head of Digital Marketing with forecasting channel traffic, demand, spend and efficiency.
- Manage daily, weekly, monthly, and ad hoc reporting to deliver growth across marketing channels and strategic priorities.
- Deliver on clear investment targets across paid channels, ensuring spend & efficiency is aligned to forecasts.
- Through analysis, seek opportunities to drive growth & optimise performance across marketing channels.
- Strong experience in managing and optimising Paid Search and Paid Social channels.
- Partner with the organic social team on the paid social strategy and cross-funnel budget.
- Manage the marketing feeds and work with agency on optimisations.
- Manage Affiliate tenancy and commission opportunities, in line with our marketing calendar.
- Work closely with the online trading, brand marketing and buying teams to ensure ads and product focuses are aligned with business priorities and trends.
- Partner with the ecommerce trading and web production team on SEO recommendations and optimisations.
- Management and development of the Digital Marketing Executive.
- Identify and drive opportunities to grow Digital Marketing channels through new vendors and projects.
- Attend weekly, monthly and ad hoc trade meetings, presenting trade and highlighting opportunities to further grow the business.
What You'll Need
- Experience operating as a Digital Marketing Manager, ideally within a retail business.
- A strong knowledge of paid channels and their impact.
- Confident in all areas of online marketing, with experience in managing multiple activities.
- A confident communicator and willing to influence through best practice and ROAS.
- Ability to analyse marketing campaigns and present strategies based on results.
- Strong leadership skills and experience with managing a team.
- Ability to multi-task and delegate.
- Build strong relationships with internal and external stakeholders.
The Perks
- Work-life balance: Flexible start and finish times, bring your dog to work.
- Wellbeing: Employee Assistance Program, free gym, private medical insurance.
- Employee Discount: Up to 40% off at all URBN Brands.
- Community: One paid day to volunteer or fundraise for a charity.
- Travel: Cycle to work scheme, season ticket loan.
- Continued Development: Structured support and ongoing learning opportunities.
Equal Opportunity Statement
URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.
Anthropologie - Digital Marketing Manager in London employer: Anthropologie
Anthropologie is an exceptional employer that fosters a vibrant and creative work culture, perfect for those passionate about retail and visual merchandising. With opportunities for professional growth and development, employees are encouraged to innovate and collaborate in crafting unique store environments that enhance customer experiences. Located in the UK, the company offers a supportive atmosphere where creativity thrives, making it an ideal place for individuals looking to make a meaningful impact in the retail sector.
StudySmarter Expert Advice🤫
We think this is how you could land Anthropologie - Digital Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Anthropologie and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Anthropologie are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Anthropologie on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Anthropologie. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Anthropologie - Digital Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Anthropologie. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Anthropologie:Show us that you’ve done your homework! In your application, briefly mention what you admire about Anthropologie’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Anthropologie
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Anthropologie will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Anthropologie, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
