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For Companies At a Glance
- Tasks: Drive growth in digital marketing channels and optimise performance across campaigns.
- Company: Join Anthropologie, a unique brand with a global presence and a creative culture.
- Benefits: Enjoy flexible hours, employee discounts, wellness support, and a vibrant work environment.
- Why this job: Make an impact in a leading brand while developing your digital marketing skills.
- Qualifications: Experience in online marketing, project management, and team leadership required.
- Other info: Opportunity for career growth and a supportive community focused on diversity.
The predicted salary is between 36000 - 60000 Ā£ per year.
About Us
Founded in 1992, Pennsylvania, USA, by current URBN chairman and president Dick Hayne, Anthropologie was named after his college major (with a decidedly French twist) Anthropologie, which now operates over 200 stores worldwide, has evolved into a leading oneāofāaākind destination for those seeking a curated mix of clothing, accessories, gifts and home dĆ©cor to reflect their personal style. In 2009 the brand launched its first store in London and now has over 18 stores in the UK and Europe.
Role Summary
We are looking for a highly skilled Digital Marketing Manager with a proven track record of driving growth across Paid Search, Paid Social, Display, Affiliates and SEO in the UK and wider European markets. This is a pivotal role within the business for improving ROAS and growing all digital marketing channels in line with business goals.
What You'll Be Doing
- Supporting the Head of Digital Marketing in the development, management and execution of the Anthropologie EU digital marketing strategy.
- Management of external digital marketing agencies, ensuring delivery of channel strategy and performance through challenging partners on performance & areas for opportunities.
- Support the Head of Digital Marketing with forecasting channel traffic, demand, spend and efficiency.
- Manage daily, weekly, monthly, and ad hoc reporting to deliver growth across marketing channels and strategic priorities.
- Deliver on clear investment targets across paid channels, ensuring spend & efficiency is aligned to forecasts.
- Through analysis, seek opportunities to drive growth & optimise performance across marketing channels.
- Manage ināhouse paid social marketing, through ad planning, optimised investment and review of ad performance.
- Partner with the organic social team on the paid social strategy and crossāfunnel budget.
- Manage the marketing feeds and work with agency on optimisations.
- Manage Affiliate tenancy and commission opportunities, in line with our marketing calendar.
- Work closely with the online trading, brand marketing and buying teams to ensure ads and product focuses are aligned with business priorities and trends.
- Partner with the ecommerce trading and web production team on SEO recommendations and optimisations.
- Management of the Digital Marketing Assistant.
- Identify and drive opportunities to grow Digital Marketing channels through new vendors and projects.
- Attend weekly, monthly and ad hoc trade meetings, presenting trade and highlighting opportunities to further grow the business.
What You'll Need
- Project management experience.
- Confident in all areas of online marketing, with experience in managing multiple activities.
- A confident communicator and willing to influence through best practice and ROAS.
- Ability to analyse marketing campaigns and present strategies based on results.
- Strong leadership skills and experience with managing a team.
- Ability to multiātask and delegate.
- Build strong relationships with internal and external stakeholders.
The Perks
- Workālife balance: Flexible start and finish times.
- Bring your dog to work.
- Wellbeing: Employees Assistance program to support with mental, physical and financial health.
- Fully equipped free gym and onāsite wellness room in Brick Lane and 50% discount off external gym memberships.
- Private Medical Insurance.
- Employee Discount: Up to 40% off at all URBN Brands.
- Community: One paid day to either volunteer or fundraise for a charity of your choice.
- Travel: Cycle to work scheme, season ticket loan.
- Continued Development: We offer structured support within the business alongside continued learning and development.
Equal Opportunity Statement
URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.
Anthropologie - Digital Marketing Manager in London employer: Anthropologie
Contact Detail:
Anthropologie Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Anthropologie - Digital Marketing Manager in London
āØTip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
āØTip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
āØTip Number 3
Prepare for interviews by researching Anthropologie's digital marketing strategies. Be ready to discuss how you can contribute to their goals and improve ROAS. Tailor your answers to show you understand their brand and market.
āØTip Number 4
Apply through our website! Itās the best way to ensure your application gets seen. Plus, it shows youāre genuinely interested in being part of the Anthropologie team. Donāt miss out on this opportunity!
We think you need these skills to ace Anthropologie - Digital Marketing Manager in London
Some tips for your application š«”
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience in driving growth across various digital channels like Paid Search and SEO, as this will show us you understand what we're looking for.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're passionate about digital marketing and how your skills align with our goals at Anthropologie. Use specific examples from your past roles to demonstrate your expertise and enthusiasm.
Showcase Your Analytical Skills: Since this role involves analysing marketing campaigns, make sure to include any relevant metrics or results from your previous work. We want to see how you've used data to drive decisions and improve performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. This way, we can easily track your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Anthropologie
āØKnow Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and strategies in digital marketing, especially in Paid Search, Paid Social, and SEO. Be ready to discuss specific campaigns you've managed and how they drove growth, as this will show your expertise and passion for the field.
āØShowcase Your Analytical Skills
Prepare to talk about how you've used data to optimise marketing performance in previous roles. Bring examples of reports you've created or insights you've derived from campaign analysis, as this will demonstrate your ability to drive results through informed decision-making.
āØDemonstrate Strong Leadership Qualities
Since this role involves managing a team, be ready to share your experiences in leading projects and mentoring others. Highlight any successful collaborations with external agencies or internal teams, as this will showcase your ability to build strong relationships and influence stakeholders.
āØAlign with Anthropologie's Brand Values
Familiarise yourself with Anthropologie's unique brand identity and values. During the interview, express how your personal style and professional approach align with their mission. This will help you stand out as a candidate who truly understands and embodies the brand.
