At a Glance
- Tasks: Lead PR and events strategies to elevate Anthropologie's brand presence across Europe.
- Company: Join a leading lifestyle brand with a unique, creative culture.
- Benefits: Enjoy flexible hours, employee discounts, and wellness support.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
- Why this job: Shape impactful brand experiences and connect with diverse communities.
- Qualifications: Experience in PR and events within fashion or lifestyle sectors.
The predicted salary is between 40000 - 50000 £ per year.
About Us
Founded in 1992, Pennsylvania, USA, by current URBN chairman and president Dick Hayne, Anthropologie was named after his college major (with a decidedly French twist). Anthropologie now operates over 200 stores worldwide and has evolved into a leading one‑of‑a‑kind destination for those seeking a curated mix of clothing, accessories, gifts and home décor to reflect their personal style. In 2009 the brand launched its first store in London and now has over 18 stores in the UK and Europe.
Role Summary
We are looking for a PR & Events Manager who will be responsible for leading and elevating Anthropologie EU's brand presence across key markets. This role defines and executes integrated PR and events strategies that build brand awareness, deepen customer engagement, and drive store and digital footfall. You will play a key leadership role in shaping culturally relevant, visually inspiring, and commercially impactful brand experiences, while ensuring strong alignment across marketing, social and retail channels.
What You'll Be Doing
- PR Strategy & Media Relations
- Lead the development and execution of integrated PR strategies aligned with seasonal campaigns, brand objectives, and commercial priorities, driving sustained growth in media reach, brand awareness, and cultural relevance.
- Secure high-quality coverage across leading fashion, lifestyle, and national media titles through strong editorial relationships and proactive storytelling.
- Oversee gifting strategy, including product selection, press gifting schedules, and loan management.
- Manage all press office functions, including sample management, press loan tracking, and responding to inbound media requests.
- Lead and nurture long‑term strategic relationships with influencers, brand partners, and cultural collaborators.
- Oversee collaboration with international/franchise PR teams.
- Support reactive press management and corporate communications.
- Events Strategy & Execution
- Own the end‑to‑end EU events strategy, including press and influencer events, VIP dinners, community partnerships, pop‑ups, and in‑store activations.
- Lead the conceptualisation and delivery of culturally relevant brand experiences.
- Lead store opening events and activations.
- Oversee key experiential spaces, including the Kings Road pop‑up store.
- Develop and deliver a customer events programme.
- Brand Strategy, Cross‑Functional & Commercial Leadership
- Manage EU Press & Events strategy, translating global brand direction into locally relevant initiatives.
- Lead cross‑functional collaboration with Social, Marketing, Retail, and Creative teams.
- Own commercial accountability for PR and events activity.
- Insights, Budget & Team Leadership
- Own performance analysis across PR and events activity.
- Deliver clear, senior‑level reporting and trade analysis.
- Manage and optimise budgets across PR and events activity.
- Lead, manage, and mentor the PR Executive and PR Assistant.
- Manage senior stakeholder relationships across internal leadership teams and external partners.
What You'll Need
- Proven management experience in PR, events and experiential marketing within fashion, lifestyle, or premium retail.
- A strong, established network of media, influencer, and industry contacts across the UK and European markets.
- Proven track record of leading high‑profile, culturally relevant events and integrated PR campaigns.
- Experience managing and developing a team.
- Demonstrated experience managing external agencies and international or franchise PR teams.
- Strong budget management experience.
- A data‑literate approach to PR and events.
- End‑to‑end events experience.
- Ability to bridge physical and digital activations.
- Commercially minded with sharp instincts for how brand activity translates to footfall, revenue and long‑term brand performance.
The Perks
- Work‑life balance with flexible start and finish times.
- Bring your dog to work.
- Employees Assistance program to support with mental, physical and financial health.
- Fully equipped free gym and on‑site wellness room in Brick Lane and 50% discount of external gym memberships.
- Private Medical Insurance.
- Employee Discount of up to 40% off at all URBN Brands!
- One paid day to either volunteer or fundraise for a charity of your choice.
- Cycle to work scheme and season ticket loan.
- Structured support within the business alongside continued learning and development.
Equal Opportunity Statement
URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability.
Anthropologie PR & Events Manager (12 Month FTC) employer: Anthropologie
At Anthropologie, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. Our London location offers unique benefits such as flexible working hours, a supportive employee assistance programme, and opportunities for personal and professional growth, all while being part of a creative team that values collaboration and innovation. Join us to make a meaningful impact in the fashion and lifestyle industry, where your contributions will be recognised and celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land Anthropologie PR & Events Manager (12 Month FTC)
✨Join PR Communities
Get involved in local PR groups or online communities where professionals gather to share opportunities and insights. Engage in conversations on platforms like Twitter or LinkedIn—spotting temporary roles often happens in these spaces.
✨Attend PR Events
Look for industry events, workshops, or conferences that focus on public relations. Not only will you learn from the pros, but you might also meet someone who's looking for temporary help, which is perfect for a gig like this!
✨Showcase Your Skills
Create a portfolio that highlights any past PR work, campaigns, or even university projects. Share it on your social media or PR forums—you want to make sure your great work is visible when the right temporary role comes up.
✨Apply Directly on Our Website
When you spot a temporary PR role with companies like Anthropologie, don't hesitate to apply directly through our website. You'll be on the front line, making it easier for you to get noticed!
We think you need these skills to ace Anthropologie PR & Events Manager (12 Month FTC)
Some tips for your application 🫡
Craft a Compelling Cover Letter:When you're applying for a temporary role in public relations, your cover letter is your chance to show off your passion for the field. Highlight any relevant PR experience you have, even if it's just through internships or volunteer work. Tell us why you're excited about the opportunity at Anthropologie and how you can help make an impact, even in a short time!
Showcase Your Communication Skills:Public relations is all about communicating effectively, so make sure your CV reflects this! Use clear, concise language and showcase any writing samples you might have, such as press releases, blog posts, or social media campaigns. Including a link to a portfolio could really set you apart from other candidates.
Demonstrate Flexibility and Adaptability:Since this is a temporary role, we want to see how quickly you can jump in and start contributing. Mention past experiences where you successfully managed multiple tasks or quickly adapted to changing situations. It’s these qualities that will show us you can thrive at Anthropologie even on a short-term basis!
Research Anthropologie and the Industry:Before submitting your application, take some time to learn about Anthropologie and its approach to PR. Mention anything specific you like about their campaigns or strategies in your cover letter. This extra effort shows us you're genuinely interested and ready to bring your unique perspective to the team!
How to prepare for a job interview at Anthropologie
✨Brush Up on Your Crisis Management Skills
In public relations, handling crises is key. Be ready to discuss past situations where you managed communication challenges effectively. Bring examples that showcase your quick thinking and strategic response – they want to see you in action!
✨Show Off Your Portfolio of Campaigns
Since this is a temporary role, showcasing your portfolio is crucial. Make sure you have a collection of your best press releases, campaign plans, or media coverage. You want to prove you can hit the ground running and bring valuable experience to Anthropologie right away!
✨Know Your Media Landscape
A strong PR candidate should be familiar with the media landscape. Brush up on key journalists, publications, and current trends in communications. Think about how you’d tailor messages to different media outlets – you might get asked about this during the interview!
✨Be Ready to Discuss Networking Strategies
Networking is a big part of PR work, especially in a temporary role. Be prepared to chat about your previous networking experiences or how you plan to build key relationships quickly at Anthropologie. They’ll want to know you can create buzz and leverage your connections immediately!
