Описание: Anthropologie is a constantly evolving brand and has experienced incredible growth over the last few years. We need talented, dynamic and creative people to join us on this exciting journey. This is an exciting time for our business, and we require people that are passionate about our brand. We are looking for a highly skilled Digital Marketing Manager with a proven track record of driving growth across Paid Search, Paid Social, Display, Affiliates and SEO in the UK and wider European markets. This is a pivotal role within the business for improving ROAS and growing all digital marketing channels in line with business goals.
Задачи
Supporting the Head of Digital Marketing in the development, management and execution of the Anthropologie EU digital marketing strategy Management of external digital marketing agencies, ensuring delivery of channel strategy and performance through challenging partners on performance & areas for opportunities Support the Head of Digital Marketing with forecasting channel traffic, demand, spend and efficiency Manage daily, weekly, monthly, and ad hoc reporting to deliver growth across marketing channels and strategic priorities Deliver on clear investment targets across paid channels, ensuring spend & efficiency is aligned to forecasts Through analysis, seek opportunities to drive growth & optimise performance across marketing channels Partner with the organic social team on the paid social strategy and cross-funnel budget Manage the marketing feeds and work with agency on optimisations Manage Affiliate tenancy and commission opportunities, in line with our marketing calendar Work closely with the online trading, brand marketing and buying teams to ensure ads and product focuses are aligned with business priorities and trends Partner with the ecommerce trading and web production team on SEO recommendations and optimisations Management and development of the Digital Marketing Executive Identify and driver opportunities to grow Digital Marketing channels through new vendors and projects Attend weekly, monthly and ad hoc trade meetings, presenting trade and highlighting opportunities to further grow the business
Требования
Experience operating as a Digital Marketing Manager, ideally within a retail business. A strong knowlegde of paid channels and their impact. Project management experience. Confident in all areas of online marketing , with experience in managing multiple activities. A confident communicator and willing to influencer through best practice and ROAS. Ability to analyse marketing campaigns and present strategies based on results. Strong leadership skills and experience with managing a team. Ability to multi-task and delegate. Build strong relationships with internal and external stakeholders.
Условия
- Flexible start and finish times
- bring your dog to work
- Employee Assistance Program
- free gym
- private medical insurance
- Up to 40% off at all URBN Brands
- One paid day to volunteer or fundraise for a charity
- Cycle to work scheme
- season ticket loan
- Structured support and ongoing learning opportunities
Digital marketing manager in retail employer: Anthropologie Europe
Anthropologie Europe in Leeds is an exceptional employer that prioritises employee growth and development within a vibrant and creative work environment. With a strong focus on coaching and mentorship, team leaders are empowered to inspire their colleagues while enjoying a supportive culture that values collaboration and innovation. The company offers competitive benefits and opportunities for career advancement, making it an ideal place for those seeking meaningful and rewarding employment.
