Segment Marketing Manager, Industries, EMEA

London, UK

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role:

We are seeking an experienced marketing leader to build and lead our Industries Segment Marketing function in EMEA from the ground up. This is a foundational role that will shape how Anthropic engages enterprise customers across key verticals—including Financial Services, Healthcare & Life Sciences, and Retail—in one of our most strategic growth regions. As the primary marketing counterpart to the EMEA Industries GTM Leaders, you will develop the go-to-market strategy for enterprise verticals in the region. You'll design and execute programs that accelerate complex sales cycles, engage executive buying committees, and drive pipeline and revenue growth. This role combines segment-wide strategy with hyper-targeted ABM for high-value accounts, with a focus on Tier 1 accounts.

Responsibilities:

• Create, define and implement the EMEA Industries marketing strategy—including segmentation frameworks, vertical playbooks, and measurement approaches—quickly establishing a clear operating model.
• Serve as the strategic marketing partner to EMEA Industries Sales leadership, building tight alignment on account prioritization, goals, and engagement strategies.
• Design and execute segment-focused demand generation programs—executive events, digital campaigns, thought leadership that accelerate 6-9 month enterprise sales cycles and improve conversion rates.
• Develop and orchestrate account-based campaigns for priority customers and prospects, including ABM days, executive dinners, personalized content, and targeted advertising that engage buying committees and drive deal velocity.
• Create vertical-specific messaging and campaign strategies that address each industry's unique needs, competitive dynamics, and decision-making processes.
• Adapt product marketing messages into region- and segment-specific materials—presentations, email sequences, sales enablement—with minimal guidance.
• Partner with Solutions, Field Marketing, Campaigns, Comms, and Growth Marketing to deliver integrated programs; collaborate with global counterparts to share insights and scale what works.

Key Objectives:

• Building the EMEA Industries marketing function from scratch—defining account tiering criteria, campaign architecture, and sales partnership rhythms for a new region.
• Designing and executing a multi-touch ABM program for Tier 1 accounts across industries like Financial Services and Retail, moving deals from champion-level engagement to executive sponsorship.
• Creating a competitive narrative for EMEA industries that addresses competitor comparisons and internal build-vs-buy discussions across different verticals.
• Establishing a measurement framework and reporting cadence that demonstrates marketing's impact on pipeline and deal velocity to sales leadership.

You may be a good fit if you:

• Have 10+ years of B2B marketing experience, with significant time in segment, vertical, or ABM leadership roles—ideally in enterprise technology.
• Have built demand gen marketing functions or programs from scratch in new markets or regions.
• Bring proven success driving land-and-expand motions within large enterprise accounts with complex buying committees.
• Possess deep expertise in EMEA enterprise markets, including regional nuances and buyer expectations across key countries.
• Excel at creating strategic, personalized campaign approaches that scale across verticals and accounts.
• Demonstrate strong stakeholder management and executive communication skills.
• Have strong analytical skills to measure program impact and make data-driven decisions in ambiguous environments.
• Thrive in fast-paced, high-growth environments where you need to build the plane while flying it.

Strong candidates may also:

• Have prior experience in AI/ML marketing or worked at a major cloud provider or high-growth tech company (e.g., ServiceNow, Salesforce, Databricks, Snowflake).
• Have experience at both a fast-paced startup/scale-up AND a large tech company (understands enterprise selling).
• Possess hands-on content creation skills—can jump into a deck and create compelling slides, email copy, and sales enablement materials with minimal guidance.
• Have deep expertise in account intelligence tools like 6sense or Demandbase.
• Have experience marketing into major enterprise accounts (Goldman Sachs, JP Morgan, HSBC, Barclays, AstraZeneca, GSK scale companies).
• Show expertise in working with cloud partners and ISV ecosystems.
• Have established relationships with key European enterprises or technology partners.
• Possess excellent written and verbal communication skills in English; additional European languages are a plus.
• Have prior experience in healthcare/life sciences or financial services verticals.

Role-specific policy:

For this role, we expect all staff to be able to work from our London office at least 2 days a week. We encourage you to apply even if you might need some flexibility for an interim period of time for relocation.

Logistics

Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience.

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren’t able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you’re interested in this work.

We think AI systems like the ones we’re building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

How we’re different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact—advancing our long-term goals of steerable, trustworthy AI—rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We’re an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come work with us! Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.