Partner Marketing Lead - EMEA in London
Partner Marketing Lead - EMEA

Partner Marketing Lead - EMEA in London

London Full-Time 160000 - 200000 £ / year (est.) No home office possible
Anthropic

At a Glance

  • Tasks: Lead partner marketing initiatives across EMEA, driving co-marketing programmes and pipeline generation.
  • Company: Join Anthropic, a pioneering AI company focused on creating safe and beneficial AI systems.
  • Benefits: Competitive salary, flexible working hours, generous leave, and equity donation matching.
  • Why this job: Be at the forefront of AI marketing, collaborating with top partners to make a real impact.
  • Qualifications: 5-8+ years in B2B technology marketing, strong project management, and relationship-building skills.
  • Other info: Dynamic role with significant travel opportunities and a chance to shape the future of AI.

The predicted salary is between 160000 - 200000 £ per year.

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

As Partner Marketing Lead for EMEA, you will be the on-the-ground force that turns our partner ecosystem into a pipeline engine. You will own the design and execution of co-marketing programmes with our strategic partners — cloud providers, system integrators, resellers, and ISVs — across the region. This is a high-autonomy, high-accountability role built for a self-starter who thrives on fast execution, and measures success in qualified pipeline and the exceptional partner experience. You will be embedded in partner relationships, working shoulder-to-shoulder with partner sales, alliance teams, and Anthropic's own GTM organisation to create moments that move deals forward and make our partners feel genuinely invested in Anthropic's success.

Responsibilities

  • Partner Event Strategy & Execution
    • Own the EMEA partner campaign calendar end-to-end: joint field events, executive briefings, partner summits, co-branded activations at tier-1 industry conferences, and bespoke partner roundtables.
    • Design experiences that are intentional and commercially focused — every touchpoint should move a deal or deepen a strategic relationship.
    • Operate with urgency; identify an opportunity, build the brief, secure resources, and execute — often within weeks, not quarters.
  • Pipeline Generation & Commercial Accountability
    • Set clear pipeline targets for every programme in partnership with sales leadership and hold yourself accountable to them.
    • Track and report on sourced and influenced pipeline, cost-per-opportunity, and partner engagement metrics — bring the data, tell the story, iterate fast.
    • Work closely with regional field sales and partner sales teams to ensure marketing activity maps directly to open opportunities and whitespace accounts.
  • Partner Experience & Relationship Management
    • Be the face of Anthropic marketing to EMEA partners — responsive, reliable, and genuinely invested in their success.
    • Build and maintain co-marketing programmes that make partners excited to bring Anthropic into their deals and customer conversations.
    • Gather partner feedback continuously and feed it back into product marketing, messaging, and content to sharpen our joint narrative.
  • Cross-Functional Collaboration
    • Partner closely with EMEA Alliance Managers, Field Sales, and the global Partner Marketing team to align on priorities and avoid duplication.
    • Coordinate with Product Marketing to ensure co-branded materials, solution briefs, and event content are crisp, current, and partner-ready.
    • Serve as the connective tissue between partner-facing activity and Anthropic's broader EMEA GTM motion.
  • Operational Excellence
    • Manage budgets with rigour — maximise partner co-invest, negotiate efficiently with vendors, and report on spend vs. return with transparency.
    • Build scalable programme frameworks that can be replicated across partner tiers without requiring heavy central support.
    • Maintain a clear view of the EMEA partner landscape and proactively identify new co-marketing opportunities before they’re asked for.

You may be a good fit if you

  • Have 5–8+ years of B2B technology field marketing or partner marketing experience, with clear ownership of pipeline targets.
  • Have a demonstrated track record of designing and executing partner or channel marketing programmes that generated measurable commercial outcomes.
  • Have experience working in a partner or channel ecosystem — you understand the dynamics of co-sell, co-market, and partner-led pipeline.
  • Have exceptional project management skills; you ship on time, on budget, and without being chased.
  • Are a strong communicator and relationship builder — equally comfortable presenting to a C-suite partner executive and collaborating with an SDR.
  • Are based in or willing to relocate to London; ability to travel across EMEA as programmes require (estimated 25–30%).
  • Are fluent in English; additional European language a plus.

Strong candidates may also

  • Have experience marketing within or alongside a major cloud ecosystem (AWS, Google Cloud, Microsoft Azure) or large SI/reseller network.
  • Have familiarity with AI, developer tools, or enterprise software markets.
  • Have start-up or high-growth company experience — comfortable building structure where little exists.
  • Have proficiency with marketing operations tools (Salesforce, Marketo or HubSpot, event management platforms).

Role-specific policy: For this role, we expect all staff to be able to work from our London office at least 2 days a week. We encourage you to apply even if you might need some flexibility for an interim period of time for relocation. This role will also require significant travel, up to 40-50% of the time, including international travel to support regional executive events and activations.

Deadline to apply: None. Applications will be reviewed on a rolling basis.

The annual compensation range for this role is listed below. Annual Salary: £160,000—£200,000 GBP.

Logistics

Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience.

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren’t able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you’re interested in this work.

Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you’re ever unsure about a communication, don’t click any links—visit anthropic.com/careers directly for confirmed position openings.

How we’re different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We’re an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come work with us! Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.

Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process.

Partner Marketing Lead - EMEA in London employer: Anthropic

Anthropic is an exceptional employer that fosters a collaborative and innovative work culture, where employees are empowered to make impactful contributions in the rapidly evolving field of AI. Based in London, the company offers competitive compensation, generous benefits, and flexible working arrangements, alongside ample opportunities for professional growth and development within a supportive team environment. With a commitment to diversity and inclusion, Anthropic values unique perspectives and encourages all candidates to apply, making it a truly rewarding place to work.
Anthropic

Contact Detail:

Anthropic Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Partner Marketing Lead - EMEA in London

✨Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential partners or colleagues on LinkedIn. You never know who might have the inside scoop on job openings!

✨Tip Number 2

Show your passion for AI and partner marketing! When you get the chance to chat with someone from Anthropic or any other company, make sure to express your enthusiasm for their mission. Share your ideas on how you can contribute to their goals—this will set you apart from the crowd.

✨Tip Number 3

Prepare for interviews by researching the company and its partners. Understand their co-marketing strategies and think of ways you could enhance them. Bring your insights to the table during interviews; it shows you’re proactive and genuinely interested in the role.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. So, hit that apply button and let’s get the conversation started!

We think you need these skills to ace Partner Marketing Lead - EMEA in London

B2B Technology Field Marketing
Partner Marketing Experience
Pipeline Management
Project Management
Co-Marketing Programme Design
Data Analysis
Relationship Management
Cross-Functional Collaboration
Event Strategy and Execution
Communication Skills
Budget Management
Negotiation Skills
Familiarity with Cloud Ecosystems
Proficiency with Marketing Operations Tools

Some tips for your application 🫡

Tailor Your Application: Make sure to customise your CV and cover letter for the Partner Marketing Lead role. Highlight your relevant experience in B2B technology and partner marketing, and show us how you can drive pipeline generation and enhance partner relationships.

Showcase Your Achievements: We want to see your successes! Include specific examples of co-marketing programmes you've designed and executed that led to measurable outcomes. Numbers speak volumes, so don’t shy away from sharing metrics that demonstrate your impact.

Be Authentic: Let your personality shine through in your application. We value strong communicators who can build relationships, so share your unique approach to collaboration and how you’ve engaged with partners in the past.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join our team!

How to prepare for a job interview at Anthropic

✨Know Your Partners

Before the interview, dive deep into Anthropic's partner ecosystem. Understand who their strategic partners are and how they collaborate. This will help you speak confidently about potential co-marketing strategies and demonstrate your knowledge of the industry.

✨Showcase Your Pipeline Success

Be ready to discuss specific examples from your past roles where you successfully generated pipeline through partner marketing. Use metrics to back up your claims, as this role is all about accountability and measurable outcomes.

✨Emphasise Collaboration Skills

Since this role requires working closely with various teams, highlight your experience in cross-functional collaboration. Share stories that illustrate your ability to build relationships and work effectively with sales, product marketing, and alliance managers.

✨Prepare for Fast Execution

Given the urgency of the role, be prepared to discuss how you've managed quick turnarounds in previous projects. Share examples of how you identified opportunities and executed campaigns swiftly, ensuring you align with Anthropic's fast-paced environment.

Partner Marketing Lead - EMEA in London
Anthropic
Location: London

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