At a Glance
- Tasks: Lead international marketing strategy and drive revenue growth for AI systems.
- Company: Join a rapidly growing team at Anthropic, focused on beneficial AI.
- Benefits: Competitive salary, visa sponsorship, and hybrid work policy.
- Other info: Exciting opportunity to shape marketing strategies across diverse global regions.
- Why this job: Make a real impact in the AI industry while leading a dynamic marketing team.
- Qualifications: 12+ years in B2B marketing with experience in international markets.
The predicted salary is between 43200 - 72000 £ per year.
Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. As the Head of International Marketing at Anthropic, you will lead our regional marketing strategy across international regions, driving pipeline generation and revenue growth for our rapidly expanding international enterprise business. This is a senior leadership role that sits at the intersection of marketing strategy and sales execution, responsible for building and scaling a high-performing international marketing organization that accelerates enterprise adoption of Claude across diverse global markets.
You will own the full spectrum of international marketing activities—from field marketing and executive events to account-based marketing and regional campaigns—ensuring tight alignment with our international sales organization and global marketing centres of excellence. You will partner closely with regional sales leadership across EMEA and APAC to develop programs that generate qualified pipeline, accelerate deal velocity, and strengthen relationships with our most strategic enterprise accounts.
The ideal candidate is a seasoned marketing leader who has built and scaled regional marketing functions across multiple international markets in high-growth technology environments. You bring a strong track record of driving measurable business outcomes through integrated marketing programs, and you thrive in environments where you can be both a strategic architect and hands-on operator. You understand the nuances of marketing across different regions, cultures, and regulatory environments, and know how to deploy marketing investments that move opportunities through the funnel in diverse international markets.
- Develop and execute a comprehensive international marketing strategy aligned with regional sales priorities, pipeline targets, and revenue goals.
- Build, lead, and mentor a high-performing regional marketing team spanning field marketing, account-based marketing, and regional demand generation.
- Partner directly with international sales leadership (EMEA Industries, EMEA Startups/Mid-Market/DNB, and APAC country leaders) to establish shared goals, identify high-value opportunities, and create programs that support account penetration and expansion.
- Own regional pipeline targets and marketing-generated revenue metrics across international markets, establishing clear attribution models and reporting frameworks.
- Lead executive engagement programs including C-suite roundtables, advisory boards, and strategic customer events that build relationships with senior decision-makers across EMEA and APAC.
- Develop account-based marketing strategies for enterprise and strategic accounts across international markets, partnering with sales to deliver personalized engagement that accelerates deal cycles.
- Collaborate with global marketing centres of excellence (brand, content, digital, product marketing, communications) to localize and activate global campaigns for international audiences, ensuring cultural relevance and market fit.
- Partner with cloud partner marketing teams (AWS, GCP, Microsoft) to develop joint go-to-market programs and leverage partner investment across international regions.
- Create regional marketing programs that address the specific needs of key industry verticals and market segments, adapting approaches for regional maturity and market dynamics.
- Navigate and adapt marketing strategies to address regional regulatory environments, data privacy requirements, and local business practices.
- Establish operational excellence in international marketing planning, budgeting, and performance measurement, ensuring programs deliver strong return on investment across diverse markets.
- Serve as a strategic voice for international markets within the broader marketing organization, sharing regional insights and customer feedback that inform global strategy.
- Build relationships with key international customers and prospects, representing Anthropic's marketing function in strategic customer engagements and executive meetings.
Have 12+ years of B2B marketing experience with at least 5 years leading regional or field marketing teams across multiple international markets in enterprise technology companies. Have a proven track record of building and scaling international marketing organizations that deliver measurable pipeline and revenue impact across EMEA and/or APAC. Have led marketing programs for strategic accounts across multiple geographies and understand how to develop personalized engagement strategies for large enterprises in different cultural contexts. Have experience managing substantial international marketing budgets and can demonstrate strong financial discipline and ROI orientation across multiple currencies and markets. Are an excellent people leader who has built, developed, and retained high-performing marketing teams across multiple countries and time zones. Have experience with the AI or enterprise software industry and understand how to market technical products to business and technical buyers in international markets. Are passionate about AI and excited by the opportunity to help enterprises around the world understand and adopt transformative technology responsibly. Experience marketing AI, machine learning, or developer platform products to enterprise customers across EMEA and APAC. Experience with industry-specific marketing in financial services, healthcare, or other regulated industries across multiple jurisdictions. Background in both large enterprise marketing organizations and high-growth technology startups with international expansion experience. Experience establishing marketing functions in new international markets or supporting greenfield market entry. Familiarity with ABM platforms, marketing automation, and modern B2B marketing technology stack adapted for international use. Language capabilities beyond English, particularly in key European or Asian markets. Deep understanding of regional data privacy regulations (GDPR, etc.) and their implications for marketing programs. Based in or willing to relocate to London or another major EMEA hub, with willingness to travel extensively across EMEA and APAC.
The annual compensation range for this role is listed below. For sales roles, the range provided is the role’s On Target Earnings (OTE) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. We require at least a Bachelor's degree in a related field or equivalent experience. Location-based hybrid policy: Visa sponsorship: We do sponsor visas! However, we aren’t able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this. We think AI systems like the ones we’re building have enormous social and ethical implications.
Head of International Marketing (Hiring Immediately) in London employer: Anthropic
At Anthropic, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As the Head of International Marketing, you will have the opportunity to lead a dynamic team in a rapidly growing field, with access to extensive professional development resources and a commitment to employee growth. Our London location offers a vibrant environment, and our focus on ethical AI ensures that your work contributes to meaningful advancements in technology.
StudySmarter Expert Advice🤫
We think this is how you could land Head of International Marketing (Hiring Immediately) in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Head of International Marketing role.
✨Tip Number 2
Show off your expertise! Create content that highlights your knowledge in international marketing and AI. Share it on social media to get noticed by potential employers and showcase your skills.
✨Tip Number 3
Tailor your pitch! When you get the chance to chat with hiring managers, make sure to align your experience with their needs. Talk about how you can drive pipeline generation and revenue growth for their international enterprise business.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. It shows you're proactive and keen to be part of our mission in building beneficial AI systems.
We think you need these skills to ace Head of International Marketing (Hiring Immediately) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of International Marketing role. Highlight your experience in building and scaling marketing teams across international markets, and don’t forget to showcase your achievements in driving measurable business outcomes.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about AI and how your background aligns with our mission at StudySmarter. Be specific about your experience with international marketing strategies and how you can contribute to our growth.
Showcase Your Leadership Skills:As a senior leader, we want to see your ability to build and mentor high-performing teams. Share examples of how you've led marketing initiatives and collaborated with sales leadership to achieve shared goals in diverse markets.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Anthropic
✨Know Your Stuff
Before the interview, dive deep into Anthropic's mission and values. Understand their AI systems and how they impact various industries. This will not only show your genuine interest but also help you articulate how your experience aligns with their goals.
✨Showcase Your Leadership Skills
As a senior role, they’ll be looking for strong leadership qualities. Prepare examples of how you've built and led high-performing teams in international marketing. Highlight specific achievements that demonstrate your ability to drive pipeline generation and revenue growth.
✨Cultural Awareness is Key
Given the international scope of the role, be ready to discuss your understanding of different markets and cultures. Share experiences where you successfully adapted marketing strategies to fit regional nuances, showcasing your ability to navigate diverse environments.
✨Prepare for Strategic Discussions
Expect to engage in conversations about marketing strategy and sales execution. Be prepared to discuss how you would develop account-based marketing strategies and collaborate with sales leadership. Bring ideas on how to strengthen relationships with strategic enterprise accounts.