Customer Marketing Manager - EMEA

Customer Marketing Manager – EMEA

Join to apply for the Customer Marketing Manager – EMEA role at Anthropic.

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About The Role

We are looking for a customer marketing leader to build and scale our customer marketing function across EMEA, with a focus on strategic enterprise accounts in the region. In this role, you\’ll craft compelling customer stories, design account‑specific co‑marketing programs, and orchestrate key moments that deepen relationships with decision‑makers at our most important EMEA customers. You\’ll work at the intersection of customer storytelling and strategic account programming helping customers articulate their success stories while creating personalized experiences that drive loyalty, expansion, and regional growth.

The ideal candidate brings deep experience in B2B customer marketing within EMEA, with a proven track record of building customer advocacy programs from the ground up and executing high‑touch account engagement strategies for enterprise customers.

Responsibilities

• Develop compelling customer narratives—case studies, testimonials, thought leadership, and video content—that resonate with EMEA audiences and address regional market dynamics
• Define the regional customer segmentation and tiering framework, mapping EMEA accounts from startups through industry enterprises to guide advocacy prioritization and resource allocation
• Balance high‑touch enterprise programming with scalable customer marketing initiatives for mid‑market and emerging tech companies across EMEA
• Design and execute personalized, high‑touch engagement strategies for strategic EMEA enterprise accounts
• Orchestrate key moments programming including executive dinners, customer speaking opportunities at events, exclusive workshops, and advisory board sessions
• Develop an EMEA customer advisory board strategy that creates memorable experiences and deepens relationships with highest‑value accounts
• Partner with EMEA Sales leadership to identify expansion opportunities and ensure customer marketing initiatives directly support account growth objectives
• Build and manage a regional programming calendar that balances customer advocacy activities with strategic account engagement across key EMEA markets
• Identify and cultivate strategic customer relationships across EMEA that can serve as powerful advocates and reference points for the region

Qualifications

• 6+ years of B2B customer marketing experience within SaaS companies, ideally within EMEA markets or with significant EMEA responsibility
• Proven track record building customer advocacy programs from scratch, with demonstrated success in customer storytelling, advocacy program development, and strategic account engagement
• Experience marketing into and building relationships with major EMEA enterprise accounts (e.g., Barclays, HSBC, Novo Nordisk, Unilever‑scale companies)
• Strategic yet hands‑on approach—ability to balance high‑touch enterprise customer marketing with scaled programs for tech companies and startups, understanding when each approach is appropriate
• Deep understanding of EMEA market dynamics, regional preferences, and cultural nuances that inform customer engagement strategies
• Exceptionally strong storytelling abilities—can identify compelling customer narratives and bring them to life across multiple formats
• Fast‑paced working style with strong bias to action—comfortable shipping 80% solutions quickly and iterating, with ability to pivot as priorities shift
• Ability to thrive in ambiguity and startup environments, building programs with minimal guidance
• Background in B2B tech, ideally with experience at both fast‑paced scale‑ups and established enterprise software companies
• Based in EMEA (UK strongly preferred)

Preferred

• Experience in formal ABM or strategic account marketing programs
• Prior work in Financial Services, Life Sciences, or other regulated industries
• Background in community building or customer advisory board management
• Experience scaling customer marketing programs across multiple regions or markets
• Fluency in additional European languages (French, German)

Role‑specific policy

We expect staff to be able to work from our London office at least 2 days a week, though we encourage applications even if you might need flexibility for a relocation period.

Compensation & Benefits

Annual Salary: £160,000—£160,000 GBP. Total compensation includes equity, benefits, and may include incentive compensation.

Logistics

Location: London, England, UK. Fully based in the UK with hybrid policy: all staff in an office at least 25% of the time.

Visa Sponsorship

We sponsor visas. We will make every reasonable effort to secure visas if an offer is made.

Equal Opportunity

We encourage you to apply even if you do not meet every single qualification. We strive to include diverse perspectives and are committed to equal opportunity in hiring.

How We’re Different

We believe the highest‑impact AI research requires big science. We work as a single cohesive team on large‑scale research and value impact — advancing steerable, trustworthy AI. We value communication skills and collaboration, hosting frequent research discussions to pursue the highest‑impact work.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, equity donation options, generous vacation and parental leave, flexible working hours, and a lovely office space. Learn about our policy for using AI in the application process.

Job Details

Seniority level: Mid‑Senior level
Employment type: Full‑time