Marketing Events Lead - EMEA in City of London

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

Anthropic is seeking an experienced EMEA Marketing Events Lead to establish and lead our field marketing presence across Europe, Middle East, and Africa. As our first dedicated field marketing hire in the region, you will play a pivotal role in building our market presence and directly contributing to revenue growth through strategic field marketing programs and events. This role requires deep expertise in executing integrated marketing campaigns that drive pipeline and support our sales teams in achieving ambitious revenue targets. You will work closely with sales leadership, the global field marketing team, and cross-functional partners to create compelling programs that resonate with enterprise customers across diverse EMEA markets. This role is heavily events-focused, and ideal candidates will have equal experience in both field marketing and event management.

Responsibilities

• Execute comprehensive field and event marketing strategies across EMEA, with primary focus on European markets.
• Plan, manage, and execute a portfolio of field marketing events including executive roundtables, customer events, partner programs, and industry conferences.
• Lead sales enablement initiatives including content localization, regional messaging adaptation, and creation of market-specific sales tools.
• Manage regional field marketing hires.
• Partner closely with EMEA sales leadership to align field programs with territory plans and account strategies.
• Develop and execute multi-channel event strategies that directly contribute to pipeline generation and revenue targets.
• Manage regional field marketing budgets across multiple countries and programs, ensuring optimal ROI and reporting with the global Marketing Events team.
• Create and implement lead capture and qualification processes tailored to regional market dynamics.
• Collaborate with the global Marketing team to localize and adapt campaigns for EMEA markets.
• Track and analyze program performance metrics, providing regular reporting on pipeline contribution and ROI, laddering up to both regional and global goals.
• Build relationships with key partners, vendors, and industry organizations across EMEA.
• Coordinate with Product Marketing to ensure consistent messaging and positioning in all regional programs.
• Drive continuous improvement through post-event analysis and stakeholder feedback.

You may be a good fit if you

• Have 12+ years of B2B marketing experience with deep expertise in field marketing and event management in EMEA markets, particularly Europe.
• Demonstrate expertise in both field marketing and event marketing, with the ability to excel as the first dedicated hire in the region.
• Have demonstrated success contributing to large revenue goals ($500M+) through integrated field marketing initiatives.
• Possess extensive experience creating and executing multi-channel event strategies with measurable revenue impact.
• Have a proven track record of people management.
• Have strong project management skills with experience managing complex, multi-country programs simultaneously.
• Possess exceptional budgeting and financial management capabilities with experience managing substantial field marketing budgets.
• Have deep understanding of SaaS sales cycles and enterprise B2B buying processes.
• Demonstrate cultural awareness and ability to adapt strategies for diverse European markets.
• Have experience with marketing technology stack and attribution modeling.
• Excel at cross-functional collaboration, particularly with sales teams.
• Are comfortable with ambiguity and thrive in fast-paced, evolving environments.
• Have strong analytical skills and data-driven approach to program optimization.

Strong candidates may also have

• Experience marketing AI/ML or complex technical products to enterprise customers.
• Understanding of EMEA regulatory and compliance requirements for marketing activities.
• Experience working in high-growth technology companies.
• Knowledge of account-based marketing (ABM) strategies and execution.
• Previous experience as a first field marketing hire in a new region.

Travel Requirements

This role requires approximately 40-50% travel within EMEA for field events, customer engagements, and team management, with additional travel to Anthropic offices for alignment and planning sessions.

Logistics

Education requirements: We require at least a Bachelor’s degree in a related field or equivalent experience.

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas. If we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. We urge you to submit an application if you’re interested in this work. We think AI systems like the ones we’re building have enormous social and ethical implications and strive for diverse perspectives on our team.

How we’re different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on large-scale research efforts and value impact toward steerable, trustworthy AI. We are collaborative and host frequent research discussions to ensure we pursue the highest-impact work. Communication skills are highly valued.

The easiest way to understand our research directions is to read our recent research, including GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come work with us! Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space.