Senior Social Media Manager (Part-Time, Fixed-Term Contract)

• Contract: Fixed-Term (13 months)
• Hours: Part-time, 21hrs per week (3 days, flexible)
• It’s a hugely exciting time at Anthony Nolan. As a senior member of the Communications team, you’ll provide strategic advice across the organisation, manage and develop social media expertise, and champion creative, audience-first thinking
• Develop and implement a social media strategy and plan, to deliver content that is impactful, relevant, timely, and aligned with our wider activity
• Provide strategic leadership on channel development, identifying emerging opportunities and guiding the team on where to focus and invest, including supporting the Social Media Manager with a new micro/nano influencer outreach plan
• Ensure social media is embedded in organisational planning, working with colleagues across Engagement to align messaging, campaigns and supporter journeys
• Develop a social listening plan to ensure we are able to quickly spot opportunities to develop meaningful relationships and keep abreast of wider trends
• Provide leadership and oversight to the social media function, ensuring high-quality delivery through the Social Media team
• Evaluate and report against the impact and ROI of Anthony Nolan’s owned channels, developing informed business cases for future focus and investment strategies
• Oversee paid boosting campaigns and budget management for content creation and Sprout Social
• Champion our social media activity in the Engagement division, and the wider organisation, providing strategic guidance and enabling teams to confidently integrate social media into their work
• Play a leading role in cross-organisational working groups, contributing social-led insight and helping shape strategic direction (e.g., youth engagement)
• Use social and audience insight to inform priorities, ensuring our content and campaigns reflect the needs, motivations and behaviours of key audiences
• Take ownership of managing the organisation’s reputation in the social sphere, including handling crisis situations

Benefits

• Family friendly policies: Enhanced maternity, paternity, adoption and dependents leave support our colleagues to put their family and loved ones first and maintain a healthy work/life balance
• Flexible working: Many of our colleagues work in a hybrid way, with some time spent working on site and some from home, and we also offer flexible working arrangements where possible
• Learning & development: With a dedicated online learning platform, workshops open to all and run by both colleagues and external providers, a management development plan, and much more, we’re fostering a culture of constant learning
• Holidays: 27 days of annual leave, plus bank holidays (and the ability to swap up to two bank holiday days per year!
• Pension: The Anthony Nolan Pension Scheme is open to all eligible employees, with the option for enhanced contributions after 6 months’ service
• Employee Assistance Programme (EAP): Mental health support through a 24/7 confidential helpline, structured counselling sessions and a wellbeing portal
• Medicash: Claim back medical costs such as dental bills, new glasses and physiotherapy
• Cycle & Green Car Scheme: Order a bike or lease a car through salary sacrifice and save on National Insurance and income tax
• Discounts, Cashback & GymFlex: 1000s of discounts and cashback deals on retailers and consumer orgs, as well as discounted gym memberships by salary sacrifice
• Travel Insurance & Loan: Colleagues and their families are covered by our Group Travel Insurance, and you can purchase a travel card to pay off monthly
• Life Assurance: All colleagues are covered at 4x their annual salaries, so you can be sure that your family will be supported
• Rental Deposit Advance: Apply for an interest-free advance to help you cover the cost of a rental deposit, and pay it off over 12 months

This is an exciting opportunity for an experienced social media professional who combines strategic vision with hands-on content creation, thrives in a fast-paced environment, and is passionate about using digital communications to drive meaningful action and help save the lives of people with blood cancer and blood disordersYou’re people and patient focused – you want to make a difference to people’s livesYou’re innovative and looking for a challengeYou want to improve and learn every dayYou’re accountable for your work and take pride in what you doYou’re passionate and dedicated to your work