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- Tasks: Analyse digital marketing data and create impactful reports using Power BI.
- Company: Join Anthony Nolan, a leading charity with a mission to save lives.
- Benefits: Enjoy a competitive salary, 27 days leave, and a supportive work environment.
- Why this job: Make a difference by using data to drive marketing success and support vital causes.
- Qualifications: Experience in data analysis, proficiency in Excel and Power BI required.
- Other info: Hybrid working model with opportunities for personal and professional growth.
The predicted salary is between 35000 - 37000 £ per year.
Salary: 35,000 – 37,000 per annum (dependent on experience)
Contract: Permanent
Hours: 35 per week (standard Anthony Nolan working hours)
Location: Hybrid, with head office in Hampstead, London
Key responsibilities
- Development, maintenance and evolution of key Power BI dashboards to build a holistic overview of marketing and advertising activities.
- Collaboration with internal stakeholders across register development, fundraising, youth, brand, individual giving, CRM, and social teams to deliver accurate data, tracking and reporting for campaigns.
- Tracking, tagging & governing data: Leading creation and maintenance of UTMs, QR codes, vanity URLs and tracking parameters across all campaigns.
- Managing day-to-day GA4 and Google Tag Manager operational tasks (e.g., verifying events, flagging issues, minor tag updates).
- Maintaining marketing data documentation including a data dictionary and event catalogue.
- Monitoring data quality and escalating anomalies to the Digital Advertising & Performance Manager and data engineering teams.
- Reporting & analyses: Maintain and update recurring performance reports.
- Populate templates and data sources for dashboards.
- Conduct tactical analysis to support decision-making (channel benchmarks, creative impact, engagement patterns).
- Produce summary insights for stakeholders in clear, accessible formats.
- Supporting the Digital Advertising & Performance Manager via finance administration: PO creation, invoice processing and goods receipting for paid media spend.
- Financial tracking spreadsheets to ensure accuracy of spend, pacing and reconciliations.
Essential attributes
- Proven track record of experience as an analyst.
- Microsoft Excel skills, including data cleaning, lookups/joins, automations, pivoting and structured problem‑solving.
- Proficiency with Power BI including data modelling, connecting multiple data sources, and structuring datasets for efficient report and dashboard builds from scratch.
- High level understanding of data infrastructure, integration and systems like Supermetrics, Azure Data Factory and Databricks; data pipelines and cloud data platforms.
- Experience with tracking and analysis tools including Google Analytics 4, HotJar and Google Tag Manager.
- Demonstrable track record of successfully using data‑led insights to support continuous improvement in marketing, advertising and/or communications contexts.
Desirable attributes
- Understanding of ad platforms such as Meta, Google, TikTok, LinkedIn and Snapchat.
- Confident and proactive in attending workshops, meetings and cross‑team forums to share insights, support stakeholder understanding of data, and help promote progress in Marketing Analysis across Anthony Nolan.
- Understanding and willingness to learn about relevant legislation and regulations affecting personal data, including GDPR.
What’s in it for you?
- A competitive salary.
- 27 days annual leave, pension scheme, childcare vouchers, access to counselling via a 24‑hour Employee Assistance Programme.
- A stimulating work environment full of opportunities to learn and develop.
- Life Assurance of four times annual salary.
- Travel season ticket loan, Cycle to work Scheme.
All applicants must be able to demonstrate the right to work in the UK. Anthony Nolan is a Disability Confident and Living Wage accredited employer.
Digital Marketing Analyst in London employer: Anthony Nolan
Contact Detail:
Anthony Nolan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Analyst in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that Digital Marketing Analyst role.
✨Show Off Your Skills
Create a portfolio showcasing your Power BI dashboards and any data analysis projects you've worked on. This will give potential employers a taste of what you can do and set you apart from the competition.
✨Ace the Interview
Prepare for common interview questions related to data analysis and digital marketing. Be ready to discuss your experience with tools like Google Analytics and how you've used data to drive results in past roles.
✨Apply Through Our Website
Don't forget to apply directly through our website! It shows you're genuinely interested in the position and helps us keep track of your application. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Digital Marketing Analyst in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Analyst role. Highlight your experience with Power BI, Google Analytics, and any relevant data analysis skills. We want to see how your background fits with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your skills can help us at StudySmarter. Be sure to mention specific projects or achievements that relate to the job description.
Show Off Your Data Skills: Since this role involves a lot of data tracking and reporting, make sure to showcase your analytical skills. Mention any tools you've used, like GA4 or Google Tag Manager, and provide examples of how you've used data to drive decisions in past roles.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Anthony Nolan
✨Know Your Data Tools
Make sure you brush up on your skills with Power BI, Google Analytics 4, and Google Tag Manager. Be ready to discuss how you've used these tools in past roles, as well as any specific projects where you’ve created dashboards or tracked campaign performance.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data-led insights to drive marketing improvements. Think about specific campaigns where your analysis made a difference and be ready to explain your thought process and the outcomes.
✨Understand the Company’s Mission
Familiarise yourself with Anthony Nolan's work and values. Being able to articulate how your role as a Digital Marketing Analyst can contribute to their mission will show that you're genuinely interested and aligned with their goals.
✨Prepare for Collaboration Questions
Since this role involves working with various teams, think of examples where you've successfully collaborated with others. Be ready to discuss how you communicate insights and support stakeholders in understanding data, as teamwork is key in this position.