At a Glance
- Tasks: Lead the marketing strategy for personal injury and medical negligence groups in a top law firm.
- Company: Ambitious UK law firm with exciting growth plans and a new Chief Marketing Officer.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Flexible location options: London, Manchester, or Birmingham.
- Why this job: Join at a pivotal moment and shape impactful marketing strategies for client growth.
- Qualifications: Strategic marketing experience in professional services, especially targeting B2C audiences.
The predicted salary is between 59400 - 72600 £ per year.
Senior Marketing Manager – rare B2C marketing opportunity to lead on the marketing strategy for the personal injury & medical negligence groups of a highly ambitious law firm.
London, Manchester, or Birmingham based.
This major UK law firm is at a really exciting point in its evolution.
It has ambitious plans for client growth both in the UK and international markets and with the appointment of a new Chief Marketing Officer, this is a really exciting time to be joining.
In this Senior Marketing Manager role, you will lead the marketing strategy for the firm’s market leading personal injury and medical negligence groups.
Therefore the role has a focus on B2C marketing although you would also be involved in B2B marketing to referrers and charities.
This role isn’t definitely not a campaign management role.
It’s much more strategic where you will manage a team of campaign delivery managers and executives.
The role will involve: Setting the marketing strategy for the personal injury and medical negligence groups in alignment with business priorities; Segmenting different buyer audiences and understanding what drives buyer behaviour to shape marketing activity accordingly; Developing propositions and go-to-market strategies that generate client growth; Managing a delivery team.
You will already be operating at a strategic level in a Senior Marketing Manager role in a large and complex professional services environment.
Experience of targeting a B2C audience would be highly beneficial.
Note that the role can be based in either London, Manchester or Birmingham.
Senior Marketing Manager (Personal Injury/Medical Negligence) in Manchester employer: Anthem Consulting
This prestigious US law firm offers an exceptional work environment in London, where collaboration and innovation thrive. As a Business Development Specialist, you will benefit from high partner exposure and the chance to lead BD meetings, fostering your professional growth in a dynamic team. With a strong emphasis on employee development and a supportive culture, this firm is dedicated to providing meaningful and rewarding career opportunities in the legal sector.
