At a Glance
- Tasks: Shape our brand narrative and create engaging content across multiple channels.
- Company: Join Ant International, a leader in digital innovation for global commerce.
- Benefits: Full-time role with opportunities for growth and collaboration in a dynamic environment.
- Other info: Work closely with cross-functional teams to maximise content impact.
- Why this job: Be part of a team driving responsible innovation and enhancing market accessibility.
- Qualifications: Excellent English writing skills and a strong understanding of content marketing strategies.
The predicted salary is between 40500 - 49500 £ per year.
Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realise their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions. Ant International strives to become the most trusted digital services connector to achieve sustainable growth of global commerce.
With a focus on Travel, Trade, Technology, and Talent, Ant International is committed to enhancing the digital mindset and capacities of businesses worldwide. Through fostering collaborative efforts with partners, we are driving responsible innovation and increasing market accessibility for global SMEs.
The role involves shaping WorldFirst’s brand narrative by developing key assets—including our messaging house, sales pitch decks, product tutorials, and product-related content—ensuring alignment with our brand identity. You’ll oversee content creation and distribution across multiple channels, maintaining a consistent brand voice while engaging our target audience and driving marketing objectives.
If you’re a strategic thinker with a passion for storytelling and content writing, we’d love to hear from you!
What you will be doing:
- Develop a comprehensive message house aligned with marketing objectives and brand strategy.
- Identify target audiences in each market and tailor content to their needs and interests.
- Research and analyse industry trends to inform content strategy.
- Generate native-English content to educate markets about our brand and products across various formats including pitch decks, leadership presentations, scripts, product tutorial videos, customer stories, etc.
- Work closely with social, KOL, paid, website, and PR to integrate brand messaging across all initiatives, and maximise the value of content created.
- Track key metrics like website traffic, social media engagement, and lead generation to measure the effectiveness of content produced.
What we are looking for:
- Excellent English writing and editing skills with a keen eye for detail.
- Strong understanding of brand management principles and content marketing strategies.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Proficiency in content management systems (CMS) and social media platforms.
- Digital marketing knowledge including SEO best practices.
- Creative thinking and ability to generate engaging content ideas.
- Strong analytical skills to measure content performance and make data-driven decisions.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
We’re Hiring: Content Marketing Lead employer: Ant International
Ant International is an exceptional employer, offering a dynamic work environment that fosters growth and innovation in the digital payments sector. With a flexible hybrid work model, competitive compensation, and a strong emphasis on employee relations, we provide our team with the resources and support needed to thrive. Our multicultural culture encourages collaboration and connection, making it an exciting place for individuals passionate about making a global impact.
