At a Glance
- Tasks: Shape brand narratives and create engaging content across multiple channels.
- Company: Join Ant International, a leader in digital innovation for global commerce.
- Benefits: Full-time role with opportunities for growth and collaboration.
- Other info: Collaborate with cross-functional teams and analyse content performance.
- Why this job: Be part of a dynamic team driving responsible innovation in digital services.
- Qualifications: Strong English writing skills and a passion for storytelling required.
The predicted salary is between 40500 - 49500 £ per year.
Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realise their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions. Ant International strives to become the most trusted digital services connector to achieve sustainable growth of global commerce.
The role involves shaping WorldFirst’s brand narrative by developing key assets—including our messaging house, sales pitch decks, product tutorials, and product-related content—ensuring alignment with our brand identity. You’ll oversee content creation and distribution across multiple channels, maintaining a consistent brand voice while engaging our target audience and driving marketing objectives.
What you will be doing:
- Brand Message House: Develop a comprehensive message house aligned with marketing objectives and brand strategy. Identify target audiences in each market and tailor content to their needs and interests. Research and analyse industry trends to inform content strategy.
- Product-related Content Writing and Creation: Generate native-English content to educate markets about our brand and products across various formats including pitch decks, leadership presentations, scripts, product tutorial videos, customer stories, etc. to communicate brand messages.
- Collaboration with cross-functional teams: Work closely with social, KOL, paid, website, and PR to integrate brand messaging across all initiatives, and maximise the value of content created.
- Performance analysis and reporting: Track key metrics like website traffic, social media engagement, and lead generation to measure the effectiveness of content produced.
What we are looking for:
- Excellent English writing and editing skills with a keen eye for detail.
- Strong understanding of brand management principles and content marketing strategies.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Proficiency in content management systems (CMS) and social media platforms.
- Digital marketing knowledge including SEO best practices.
- Creative thinking and ability to generate engaging content ideas.
- Strong analytical skills to measure content performance and make data-driven decisions.
Wanted: Content Marketing Lead employer: Ant International
Ant International is an exceptional employer, offering a dynamic work environment that fosters growth and innovation in the digital payments sector. With a flexible hybrid work model, competitive compensation, and a strong emphasis on employee relations, we provide our team with the resources and support needed to thrive. Our multicultural culture encourages collaboration and connection, making it an exciting place for individuals passionate about making a global impact.
