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For Companies At a Glance
- Tasks: Shape brand narratives and create engaging content across multiple channels.
- Company: Join a leading digital services connector driving global commerce innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Be part of a team that influences global commerce through creative storytelling.
- Qualifications: Strong writing skills, brand management knowledge, and digital marketing expertise.
- Other info: Collaborative culture with a focus on innovation and market accessibility.
The predicted salary is between 36000 - 60000 £ per year.
Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realise their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions.
Ant International strives to become the most trusted digital services connector to achieve sustainable growth of global commerce. With a focus on Travel, Trade, Technology, and Talent, Ant International is committed to enhancing the digital mindset and capacities of businesses worldwide. Through fostering collaborative efforts with partners, we are driving responsible innovation and increasing market accessibility for global SMEs.
The role involves shaping WorldFirst’s brand narrative by developing key assets—including our messaging house, sales pitch decks, product tutorials, and product-related content—ensuring alignment with our brand identity. You’ll oversee content creation and distribution across multiple channels, maintaining a consistent brand voice while engaging our target audience and driving marketing objectives.
What you will be doing:
- Brand Message House: Develop a comprehensive message house aligned with marketing objectives and brand strategy. Identify target audiences in each market and tailor content to their needs and interests. Research and analyse industry trends to inform content strategy.
- Product-related Content Writing and Creation: Generate native-English content to educate markets about our brand and products across various formats including pitch decks, leadership presentations, scripts, product tutorial videos, customer stories, etc., to communicate brand messages.
- Collaboration with cross-functional teams: Work closely with social, KOL, paid, website, and PR to integrate brand messaging across all initiatives, and maximise the value of content created.
- Performance analysis and reporting: Track key metrics like website traffic, social media engagement, and lead generation to measure the effectiveness of content produced.
What we are looking for:
- Excellent English writing and editing skills with a keen eye for detail.
- Strong understanding of brand management principles and content marketing strategies.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Proficiency in content management systems (CMS) and social media platforms.
- Digital marketing knowledge including SEO best practices.
- Creative thinking and ability to generate engaging content ideas.
- Strong analytical skills to measure content performance and make data-driven decisions.
Content Marketing Lead in London employer: Ant International
Contact Detail:
Ant International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content work. Whether it’s blog posts, social media campaigns, or marketing materials, having tangible examples will make you stand out during interviews.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their brand voice and think about how you can contribute to their goals. Tailor your responses to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Content Marketing Lead in London
Some tips for your application 🫡
Craft Your Brand Message: Make sure your application reflects a strong understanding of brand management principles. Tailor your cover letter to showcase how your skills align with the role and the company's mission. We want to see your passion for storytelling shine through!
Show Off Your Writing Skills: Since this role is all about content creation, ensure your CV and cover letter are well-written and free from errors. Use clear, engaging language that demonstrates your excellent English writing and editing skills. Remember, first impressions count!
Highlight Collaboration Experience: We love teamwork! In your application, mention any experience you have working with cross-functional teams. Share examples of how you've successfully collaborated on projects to integrate brand messaging and achieve marketing objectives.
Be Data-Driven: Show us your analytical side! Include any relevant metrics or results from past content campaigns in your application. This will demonstrate your ability to measure performance and make data-driven decisions, which is key for this role.
How to prepare for a job interview at Ant International
✨Know Your Brand Inside Out
Before the interview, dive deep into Ant International's brand narrative and values. Understand their key businesses like Alipay+ and WorldFirst, and think about how your content marketing skills can enhance their storytelling. This will show your genuine interest and help you align your ideas with their vision.
✨Showcase Your Content Creation Skills
Prepare a portfolio of your best work that highlights your writing and content creation abilities. Include examples of pitch decks, product tutorials, or any relevant content you've developed. Be ready to discuss your creative process and how you tailor content for different audiences.
✨Be Ready to Collaborate
Ant International values teamwork, so come prepared to discuss how you've successfully collaborated with cross-functional teams in the past. Share specific examples where your communication skills helped integrate brand messaging across various channels.
✨Demonstrate Analytical Thinking
Since performance analysis is key in this role, be prepared to talk about how you've tracked content performance metrics in previous positions. Discuss any tools you've used and how data-driven decisions have improved your content strategy. This will show that you can not only create engaging content but also measure its success.
